Testimonial of the Day – from Kit

“Sabrina and Susan were great advisors throughout the process of selling my old house and buying the new one. They helped me early on consider my options and timing, as well as helping me arrange my financial plan so I would be ready to pounce at the right opportunity. When the right house came along, they sprang into action, negotiating with years of local experience and knowledge of other realtors, but also ethics of honesty and fairness, which were important to me. I was particularly impressed with the professional, yet doggedly determined way they communicated with me and all the different partners in the process, from loan officers to escrow agents to the other parties’ realtors. In the end, I met all of my real estate goals thanks to their honest support and steady guidance.”

– Kit, 2021

THANK YOU Kit – we so appriciate your trust to buy and sell during Covid. It was so wonderful to help you make it happen!

We love what we do and we love taking great care of our clients – how can The Caton Team help you?

Need Real Estate help? Contact The Caton Team for a consultation.

To read all our testimonials visit The Caton Team Testimonials.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Kidde Recall – Check Your Smoke Detectors

Hello Caton Team Friends 

I wanted to alert everyone to double-check your smoke detector – a Kidde Recall was just issued – read more HERE.

Get exclusive inside access when you follow us on Facebook & Instagram

TESTIMONIALS | HOW TO SELL during COVID-19 | HOW TO SELL | HOW TO BUY during COVID-19- HOW TO BUY | MOVING MID PANDEMIC | TRUST AGREEMENTS & HEALTH CARE DIRECTIVES| APPRISALS in 2021 | THE COST of WAITING | SOLD BY THE CATON TEAM

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

 

Best Time to List a Home for Sale: Mid-Week

When preparing a home for sale – the target LIVE date is simple – a Selling Team wants to gain maximum exposure and give time for Buyers to act – The Caton Team and Realtor.com agree – List your home for sale Mid-Week. 

The Caton Team knows the significance of time in Real Estate – it’s even in the contract. When we represent a home – The Caton Team prefers to go on the market mid-week to ensure that Buyers and their Realtors have time to connect, view the home and review disclosures. We know the strength of an offer relies on the confidence of the Buyer. When Buyers are given time to do their due diligence – it will only increase the quality of the offer a Seller receives.

It’s hard in a market when some homes are sold with pre-emptive offers in seconds and it feels like pure madness. I firmly believe the industry can temper this by allowing a home to be marketed for a week at a minimum, hey – throw us a few extra days please – and set an offer date at least 7-9 days out. However, each home is a unique situation and requires its own game plan. 

With Buyers writing non-contingent, significantly over list price offers… With the effort Sellers are putting forth to move out, prep, and stage a home for sale – mid-pandemic – as an industry, we should give Buyers time to digest disclosures in order to write that ‘knock it out of the park’ offer. By listing mid-week and not only on Fridays – we’re giving Home Buyers and their Realtors time to do things properly.

We no longer need to rely on weekend open houses and broker tours for market exposure. The Caton Team uses 3D tours, Virtual Tours, amazing photography, and a complete disclosure package to ensure our potential Buyers know what they’re buying before they walk in the door. 

In response to the article – the reason homes sell for more when listed mid-week comes down to the theme of this post – time! When working with Home Buyers, if the Caton Team has time to run the offer price by our lender – time to review disclosures page by page with our clients. When we have time to call inspectors with follow-up questions – our clients can write stronger offers because they’ve had the time to do their due diligence or as I like to say – homework. A Buyer’s clarity and understanding of their largest financial undertaking will result in a stronger and more confident offer. A Win-Win for all parties. It’s sound business practices that are the cornerstone of our service.

The Caton Team successfully represents both Buyers and Sellers in order to know the idiosyncrasies for both sides. When we listed Belmont – this home was shown daily for 9 days from 7am to 9pm. Not soley on weekends. It’s clear, demand is out there for housing in the Bay Area – regardless of the price point. 

My advice to Buyers – anyone just seeing homes on the weekend is a day late and a dollar short. In our experience, clients who make time to view homes during the week – have more time to review disclosures, ask questions, follow up with inspectors and draft a non-contingent offer they not only understand but feel comfortable and confidant signing. We’ve had better success and often get our clients their first or second offer because our clients make time for the largest financial investment of their lives.  

No matter the market, The Caton Team believes in order to be successful in the Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with integrity, while strategically maneuvering through negotiations and contracts.  

A mother and daughter-in-law team with 40 years of combined, local real estate experience, knowledge, and know-how – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time. Call | Text | 650.799.4333 | Email | Info@TheCatonTeam.com

 

Article from Realtor.com

Homes that are listed on a Tuesday, Wednesday, or Thursday tend to sell for $1,700 more than homes listed on the weekend—in some markets that could be even thousands of dollars more. These middle-of-the-week listed homes also sell nearly two days faster, according to new research from the real estate brokerage Redfin, which tracked home sales data from July 2020 to February 2021 nationwide.

“Because the market is so competitive right now, most homes will receive plenty of attention regardless of when they’re listed,” says Daryl Fairweather, Redfin’s chief economist. “But Sellers can still maximize their potential profit simply by listing in the middle of the week, which gives potential Buyers a few days to see the home, talk to their agent, and set up a showing for Saturday or Sunday.”

A separate study from realtor.com® also shows the best time of year to list a home is the week of April 18-24. Sellers who list their homes next week could have 5% less competition, sell eight days faster, and see 11% more online page views than the average week, according to the analysis.

Regardless, to have the most selling success, price the home appropriately from the start—which includes not underpricing the home. “If the home is priced too high, fewer Buyers will see the home, but if it’s priced too low, the Seller may be inundated with so many tour requests a serious Buyers could give up before laying eyes on it,” Fairweather says. “The goal is to get as many serious Buyers as possible to tour your home, make offers, and drive up the sales price.”

The Redfin study found that homes listed in midweek in Boston tended to sell for an average of $7,100 more than homes listed on the weekend. Boston had the largest premium of the 25 metro areas tracked in the analysis. Other markets noticing a high premium included Newark, N.J. (homes listed midweek tended to sell for $4,500 more); Seattle ($4,400); Oakland, Calif. ($3,500); and Denver ($3,200).

Source: 

List Your Home in the Middle of the Week to Sell for More Money,” Redfin (April 13, 2021) and “The Best Time to Sell a Home: The Week of April 18-24,” realtor.com® (April 15, 2021)

Get exclusive inside access when you follow us on Facebook & Instagram

TESTIMONIALS | HOW TO SELL during COVID-19 | HOW TO SELL | HOW TO BUY during COVID-19- HOW TO BUY | MOVING MID PANDEMIC | TRUST AGREEMENTS & HEALTH CARE DIRECTIVES| APPRISALS in 2021 | THE COST of WAITING | SOLD BY THE CATON TEAM

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

SOLD by The Caton Team – Belmont

Selling your home is no simple decision – add a global pandemic and it’s an even harder choice.

When Matt & Katherine reached out to The Caton Team, they were considering the sale of their Belmont home and unsure how the pandemic would affect Real Estate. The short answer – the pandemic threw gasoline on the fire. When it was obvious there was no stopping the SF Penisula Real Estate market – when they were ready, The Caton Team was ready.

Handing over the keys, our clients entrusted us with the preparation of their home for sale, not just paint and staging but the whole shebang. Preparing a home for the market is one of our most favorite things. We love getting the team together to prepare and stage the home. Gather all the inspections, tackle repairs, and get further bids for a thorough disclosure package. This ensures our sellers find the best buyers and those buyers can make an educated decision.  

With fantastic photography, 3D tour, hosted Virtual tour, and drone photos – our buyers can walk through and see every inch of the home from the comfort of theirs. If the home checks the boxes, with a quick appointment app they can set a time to view the home privately with their Realtor. 

We did what we do for each selling client. Prepare and present the home in its absolute best light, ensure it is easy to view and properly disclosed.

For 2406 Palmer Avenue our efforts translated into 200 unique Realtor calls. Showings for nine days straight from 7am to 9pm (Thank You Neighbors, for your patience!) and in the end, we received 26 offers in total. 13 of those offers were under $2.3 million while the rest were over. None were all cash and all of them were non-contingent. To my surprise, not all buyers were underwritten and the status of their loan did impact their consideration. I hope this information helps other buyers out there trying to navigate this market. Listed at $1.8, we sold for $700,000 over at $2,511,000. A price no one could believe. 

It was an amazing experience to say the least. Goes to show you some things never change – doing Real Estate fairly and by the book ensures our clients an amazing experience. 

If you’re considering a sale or purchase of Real Estate in the Bay Area – you need a full-time, professional Realtor to guide you. The Caton Team would love to interview for the job as your Realtor Team – please reach out at your convenience. 

Call | Text 650.799.4333 Email | Info@TheCatonTeam.com

Turning Your Real Estate Goals into Reality – Even Mid-Pandemic

HOW TO SELL during COVID-19 | HOW TO BUY during COVID-19

 How can The Caton Team help You?

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Market Update – April 2021

The stats are in for April 2021! The average price for:

San Mateo County

Single Family Home $2.292,000

Luxury $11,999,000,

Condo/Townhome $806,000

Luxury Condo/Townhome $1,660,000

Santa Clara County

Single Family Home $1,600,000

Luxury $6,460,000

Condo/Townhome $770,426

Luxury Condo/Townhome $1,576,000

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19 HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

THE COST OF WAITING

Realizing it’s time to buy a home is an exciting and scary moment. That’s why The Caton Team is here to guide our clients through the Bay Area Real Estate market.

Today’s topic – The Cost of Waiting – is something most buyers do not consider when first looking into Real Estate investing.

Buying the dream home is not a linear journey. Getting into the dream home is a stepping stone process of Real Estate investments. All in the name of equity.

Equity is earned over time and through updating a property. It’s the money ‘in’ your home. That future value minus the mortgage is the profit that turns into the downpayment for the next, bigger, and better Real Estate Investment. 

Often buyers will consider waiting until they can afford the home they really want, instead of buying something smaller – here’s where things get real. 

The Bay Area is one of the most expensive Real Estate in the country. Properties are selling in less than a week, significantly over list price, with multiple offers – repeatedly. This not only creates an appraisal lag but also a savings nightmare.

My point is – California Real Estate has appreciated since 1849. There are and will be ups and downs through the years, but overall its constant trajectory is up.

What does that mean if today you’re thinking about buying Bay Area Real Estate today?

Do it.

Invest in the best place within budget, in the best area possible – improve the property, and over time it will earn equity. Equity is the stuff dreams are made of.

Because trying to out-save the market is impracticable, the only way to do so is to own and earn equity.

With the most affordable market, Alameda County, seeing $300,000 in appreciation from January 2020 to March 2021 – it’s a tall order to expect anyone to save faster than the current market is appreciating. This means – if a buyer waits – they could wait themselves out of the market.

Here’s some food for thought; data for San Francisco, San Mateo, Santa Clara, and Alameda Counties.

Values are from January 2020 and March 2021.

San Francisco: $ 1,668,000 / $1,687,000 – Average appreciation of $19,000 – Peaking at $ 1,835,000 in June 2020. *(This average is skewed due to the diversity of the city. For more detailed information please reach out.)

San Mateo: $ 1,881,000 / $2,453,000 – Average appreciation of $572,000 – Peaking at $2,453,000 in March of 2021. 

Santa Clara: $ 1,454,000 / $1,936,000 – Average appreciation of $482,000 – Peaking at $1,926,000 in March of 2021.

Alameda: $968,000 / $1.275,000 – Average appreciation of $ 307,000 – Peaking at $ 1,275,000 in March of 2021. 

Real Estate wealth is made over time with sage wisdom. The Caton Team believes in the power of homeownership to create long-term security and wealth. Each client is unique and each opporunity different. If you’re considering a sale or purchase of Real Estate in the Bay Area – you need a full-time, professional Realtor to guide you. The Caton Team would love to interview for the job as your Realtor Team – please reach out at your convenience. 

Call | Text 650.799.4333 Email | Info@TheCatonTeam.com | Testimonials

Data for homes sold UNDER $1 million in San Mateo & Santa Clara Counties, and sold OVER $1 million in San Mateo & Santa Clara Counties. Castro ValleyHaywardSan Lorenzo & San Leandro.

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.