Category: Articles to Share

How to Lose a Bidding War (but Also How to Win One)

As much as I enjoy writing blog content – I enjoy sharing articles that are well written and pertinent. Please enjoy this article – and I’ve added my two cents in

italics.

How to Lose a Bidding War (but Also How to Win One)

It’s prime home buying and selling season, and if you’re looking to buy in an area with low inventory and high demand, you’re probably going to run face-first into a bidding war. After the housing crunch of 2008, they certainly went away for a while, but now a recent study has found bidding wars are back in force.

 

So here’s the question for buyers: Do you know how to handle a bidding war, or are you going to let that dream home get away? Here are all the things you can do wrong—so you know how to do it right.

 

Fail to realize you’re in a bidding war

 

A surefire way to lose a bidding war is to not realize there’s going to be one. So, how do you know?

First thing’s first: Know where you’re shopping. If you’re in one of the following markets—some of the hottest in the country, viewed two to seven times more often on our site than the national average—chances are, there’s going to be a bidding war:

Even if you’re not in one of those regions, the housing market remains tight nationwide (too many buyers, not enough inventory). So, observe your surroundings. How many people are at the open house?

“If it feels as though you’re at Grand Central Station at rush hour, chances are there will be a multiple-offers situation,” says Victoria Vinokur, an estate broker at Halstead Property in New York City.

Finally, if you’ve made an offer and your agent tells you they’ve heard of higher bids, “you now know you have competition,” says Susan MacDonald of Daniel Gale Sotheby’s International Realty in Garden City, NY.

 

On the San Francisco Bay Area – we are experience a severe housing shortage coupled with high demand. You can bet your bottom dollar if you are trying to buy property right now – you will be up against multiple offers.

Be completely disorganized 

Sellers want your offer to come in a crisp, easy-to-read package, not in a mis-autocorrected Snapchat. When you know you’re in a bidding war, says Vinokur, get answers to these questions:

  • Is there a deadline to submit offers?
  • Is there a specific offer format the seller wants to see?
  • Are there any other factors that might be important to the seller? Do he want a quick closing or a delayed one? Noncontingent financing offers? Does the seller want to stay in or rent the home until he can find another home (also known as a rent-back agreement)?

 

Now this is where The Caton Team comes in. We are proactive Realtors. So once a client tells us they are interested in a property – we pick up the phone and call the Sellers Agent. I ask the above questions and more. When possible, I get the disclosure package so my buyers can read them before we write an offer and therefore write a stronger offer knowing the condition of the property. Price is important – do not get me wrong – however a great offers encompasses more than just price. So The Caton Team makes sure to find out the sellers’ needs and wants and how our clients can fulfill them and find a happy medium.

Not asking these questions is a good way to get your offer rejected. You also want to know what the seller is looking for and if it lines up with what you’re willing to do.

“Have a clean, correct, and easily legible offer packet, with a pre-approval letter or proof of funds,” said Sepehr Niakin, a broker who owns CondoBlackBook.com in Miami. Add a cover letter, and don’t be afraid to get personal.

“Write a letter to the owners stating why you love the home,” Vinokur said. Make no mistake: This should not be a lighthearted letter—it should be well-written and sincere.

An effective cover letter should include these things:

  • An introduction complimenting the seller’s property
  • A second paragraph describing what you’re like—your job (a good one, we hope!), your family, your interests.
  • The third paragraph should describe how you envision your future in the property. For example: “We hope you will accept us—we would love to raise our kids here.”

 

We call the Offer Letter part of our Home Buyer toolbox. And ask each buyer to write on for each home they offer on. The power of a personal letter can move mountains and sometimes make the difference between an accepted offer or an overlooked one.

Part of each offer we present, The Caton Team always ensures the offer is well written, properly completed (after all it is a legally binding contact), pre-approval letter, proof of funds and a letter from the buyer along with a letter from The Caton team is attached. When at all possible we present the offer directly to the Seller and their Realtor. However, these days most offers are emailed in – so we also write an email letter outlining the offer and our clients strengths.

 

Make a lowball offer that doesn’t stand out 

 

In a hot market, don’t lowball to see if the seller will entertain your offer (that’s for the off-season). When crafting your bid, make it a strong figure—and make it a number that might stand out.

“Most offers will be in round numbers, so stand out by going to the next highest number with a 1 or a 6 at the end of it,” says Brian Horan, a broker with Home Buyers Marketing II in Los Angeles.

 

A lowball offer in this market screams one thing – the buyer is not serious, not working in reality and is wasting everyone’s time (ok that’s three things – but you get my point). The Caton Team will prepare a Comparative Market Analysis before we write the offer – so our buying clients can write their strongest offer and know what to expect.

 

Don’t sweeten the pot

 

When you’re competing with multiple offers, you have to come prepared. If you can pay with cash, that’s a huge plus—our experts agree it’s one of the best ways to win. But not everyone can do that. Get pre-approved so the seller knows you’re serious. If that’s not enough, sweeten the pot.

“Pay with cash if possible; if not, consider increasing the amount of your down payment,” said Sharon Voss, president of the Orlando Regional Realtor® Association.

You can also put down some substantial earnest money—“1% or greater,” says Lera Lasater Lee, a Realtor® with Briggs Freeman Sotheby’s International Realty in Dallas.

If you’re still dead-set on getting that home, you can also offer to pay the seller’s closing costs.

 

Cash is king – but not all of us have cash. Don’t let this sway you. A well-written offer, with a solid down payment, strong / competitive terms and supporting documentation is hard pressed to be overlooked. If you can swing more than 20% down, this will set you apart. And we always encourage our buyers to write a 3% earnest money deposit (the maximum protected in the contract).  Offering to pay the closings costs helps too – and part of those fees are possible tax write-offs.  Not bad..

 

Lose sight of your limits

 

It’s a fine line to walk, though––sweetening the pot can be helpful, but be careful not to get caught up in a buying frenzy. If you overpay for the house, did you really win? Take a step back and figure out a limit on how much you want to pay for that property.

You can go about this in two ways:

  • Make your best offer upfront, pre-emptively assuming you won’t have a chance to make another, Voss says.
  • Go with an escalation clause, which details how much you’re willing to outbid another offer up to a certain limit, says Niakin. For example, you make an offer of $400,000 with a cap of $425,000, offering to outbid the last bidder by $5,000 increments until it reaches $425,000. (You’ll also want to get a lawyer to word the clause correctly.)

“This is only recommended if the buyer really wants the property and is willing to lay all their cards on a table when they know there will be multiple, very motivated buyers making offers,” Niakin said.

 

It is very important for a buyer to know their financial life before they start the buying process. Just because the bank has approved your for X – doesn’t mean X fits your lifestyle. So each buyer needs a budget and needs to know their maximum comfort level. 

Rarely is a buyer going to get a second chance in this market. So writing your best offer, with no chance of a counter is the best mindset. In regards to the escalation clause – we’ve seen this, we’ve done this – but always with a Real Estate attorney present. In Realtor jargon – these are known as sharp offers.

Put in a bid, then skip town

Now is not the time to head to the Bahamas. If you really want that home, you should stick around until you know whether your offer fell through or was accepted.

“Don’t go out of town or be otherwise inaccessible to your Realtor during a bidding war,” says Voss. “Be prepared to make decisions very quickly and respond very quickly to questions about your offer.”

 

If you are planning a vacation – let your Realtor know when and then plan on stepping out of the buyer ring until you return. There is very little time in the midst of real estate negotiations and you could lose out on a home if you are not available to respond quickly.

 

Drag your feet to the closing

 

Sellers like to close fast. When you’re in a multiple-offer situation, it’s best to make an offer with few contingencies. That can mean forgoing repairs or added appliances and furniture.

An appraisal contingency is debatable if you’re paying with cash—if you really know your area and are confident it will appraise right, you might decide to waive it—but be sure to ask your agent. One thing you don’t want to do is skip the inspection contingency.

No matter what, be quick about it.

“Tighten up your timelines,” Niakin said. “Instead of 15 days, make it seven or 10 days. If you run into some issue, you can always ask for an extension later.”

 

Thankfully most sellers in the San Francisco Bay Area provide upfront disclosures packages that include a recent Home, Pest and Roof Inspection. In our market, we are seeing no contingencies. Which can be scary – but note – no property contingency doesn’t mean you cannot have your own inspections – you can!  However they are not contingent to the sale. Unless new material information is discovered (IE. Previously undisclosed defects arise.  You do have an opportunity to discuss this with the seller and have a short time frame to do so.)  Sound scary? That is why The Caton Team is by your side each step of the way. We will provide the disclosures to you, answer your questions and advise you how to tackle each offer.  Each home presents its own opportunities and issues – so each situation is different.  

Lose your sense of perspective 

 

Above all else, keep a clear head.

“Don’t be emotional; set a threshold price and don’t be upset if you lose,” Vinokur said.

“Get your ducks in a row before entering the home purchase process,” Lee echoed. “Don’t be afraid to walk away.”

 

This article had great advice that I do follow with my own clients. We always say – offer your best price and if you do not get the house – you know they other fella paid too much!

If you have any real estate questions or concerns or would like to share your two cents please feel free to email us, or comment below.

 

I read this article at: http://www.realtor.com/advice/how-to-win-a-bidding-war-on-your-dream-house/?identityID=9851214&MID=2015_0403_WeeklyNL&RID=353497822&cid=eml-2015-0403-WeeklyNL-blog_1_lose_bidding_war-RDC_buy

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522

Want Real Estate Info on the Go? Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

Visit our Website at:   http://thecatonteam.com/

VISIT OUR INSTAGRAM PAGE: http://instagram.com/thecatonteam

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

 

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Berkshire Hathaway HomeServices – Drysdale Properties

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE# 70000218/ Office BRE #01499008

 

The Signs Look Good…

Consumers’ Positive Financial Attitudes a Good Sign for Housing

 

By Katie Penote

 

WASHINGTON, DC – Consumer optimism toward the housing market gained some momentum last month following a dip in December, likely getting a boost from their increasingly positive financial outlook, according to results from Fannie Mae’s January 2015 National Housing Survey™. The share of respondents who said their household income is significantly higher than it was 12 months ago rose 4 percentage points to 29 percent, and the share expecting their personal financial situation to improve over the next year increased to 48 percent – both all-time survey highs. After dropping in December, the share who said it is a good time to buy a home increased 3 percentage points to 67 percent, and the share saying they would buy rather than rent if they were to move jumped 5 percentage points to 66 percent, marking the first increase since September 2014.

“Consumers are as positive about their personal finances at the start of 2015 as they have been since we launched the National Housing Survey in 2010, and this optimism seems to be spilling over into housing market attitudes,” said Doug Duncan, senior vice president and chief economist at Fannie Mae. “Consumers are more optimistic about the environment both for buying and for selling a home today, and the share who plan to own on their next move has jumped back up, reversing a three-month trend toward renting. These results are in line with lender optimism about future growth in their mortgage origination business, as shown in our Mortgage Lender Sentiment Survey™. Overall, these are good signs to start off 2015 and are consistent with our expectation that strengthening employment and economic activity will boost the speed of the housing recovery.”

SURVEY HIGHLIGHTS

Homeownership and Renting

  • The average 12-month home price change expectation rose to 2.5 percent.
  • The share of respondents who say home prices will go up in the next 12 months rose to 49 percent. The share who say home prices will go down remained constant at 8 percent.
  • The share of respondents who say mortgage rates will go up in the next 12 months decreased by 3 percentage points to 45 percent.
  • Those who say it is a good time to buy a house increased to 67 percent. Those who say it is a good time to sell increased to 44 percent—tying an all-time survey high.
  • The average 12-month rental price change expectation decreased to 3.6 percent.
  • The percentage of respondents who expect home rental prices to go up in the next 12 months fell slightly to 52 percent.
  • The share of respondents who think it would be easy to get a home mortgage today fell to 50 percent, while the share saying it would be difficult to get a mortgage rose 3 percentage points to 47 percent.
  • The share who say they would buy if they were going to move rose to 66 percent, while the share who would rent decreased 5 percentage points to 29 percent.

The Economy and Household Finances

  • The share of respondents who say the economy is on the right track increased by 3 percentage points to 44 percent.
  • The percentage of respondents who expect their personal financial situation to get better over the next 12 months increased to 48 percent—an all-time survey high.
  • The share of respondents who say their household income is significantly higher than it was 12 months ago rose 4 percentage points to 29 percent—an all-time survey high.
  • The share of respondents who say their household expenses are significantly higher than they were 12 months increased to 35 percent.

The most detailed consumer attitudinal survey of its kind, Fannie Mae’s National Housing Survey™ polled 1,000 Americans via live telephone interview to assess their attitudes toward owning and renting a home, home and rental price changes, homeownership distress, the economy, household finances, and overall consumer confidence. Homeowners and renters are asked more than 100 questions used to track attitudinal shifts (findings are compared to the same survey conducted monthly beginning June 2010). To reflect the growing share of households with a cell phone but no landline, the National Housing Survey has increased its cell phone dialing rate to 60 percent as of October 2014. For more information, please see the Technical Notes. Fannie Mae conducts this survey and shares monthly and quarterly results so that we may help industry partners and market participants target our collective efforts to stabilize the housing market in the near-term, and provide support in the future.

For detailed findings from the January 2015 survey, as well as technical notes on survey methodology and questions asked of respondents associated with each monthly indicator, please visit the Fannie Mae Monthly National Housing Survey page on fanniemae.com. Also available on the site are in-depth topic analyses, which provide a detailed assessment of combined data results from three monthly studies. The January 2015 National Housing Survey was conducted between January 1, 2015 and January 22, 2015. Most of the data collection occurred during the first two weeks of this period. Interviews were conducted by Penn Schoen Berland, in coordination with Fannie Mae.

 

Opinions, analyses, estimates, forecasts, and other views of Fannie Mae’s Economic & Strategic Research (ESR) Group included in these materials should not be construed as indicating Fannie Mae’s business prospects or expected results, are based on a number of assumptions, and are subject to change without notice. How this information affects Fannie Mae will depend on many factors. Although the ESR Group bases its opinions, analyses, estimates, forecasts, and other views on information it considers reliable, it does not guarantee that the information provided in these materials is accurate, current, or suitable for any particular purpose. Changes in the assumptions or the information underlying these views could produce materially different results. The analyses, opinions, estimates, forecasts, and other views published by the ESR Group represent the views of that group as of the date indicated and do not necessarily represent the views of Fannie Mae or its management.

 

Fannie Mae enables people to buy, refinance, or rent homes.

Visit us at: http://www.fanniemae.com/progress.

 

I read this article at: http://www.fanniemae.com/portal/about-us/media/corporate-news/2015/6217.html

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522

Want Real Estate Info on the Go? Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Berkshire Hathaway HomeServices – Drysdale Properties

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE# 70000218/ Office BRE #01499008

 

A Plan to Move Your Data to the Cloud

I like to share articles I find interesting – enjoy – Sabrina

 

A Plan to Move Your Data to the Cloud – By The Daily News

 

Are you considering moving your data from hard drives and paper files to a service that will store information in a place that is accessible online? David Spark, CEO and president of Spark Media Solutions in San Francisco, Calif., says very few businesses have an actual plan for moving their workflow to the cloud, and that they’re risking increased costs and complexity without one.

 

Spark spoke to dozens of cloud computing experts and gathered a comprehensive set of tips to help businesses move to the cloud more seamlessly.

  • Don’t just do it because it seems like you should. “You need to have a good reason to migrate existing or develop new workloads to the cloud,” said Terence Ngai, head of cloud delivery management for HP. “Don’t be fluffy on the metrics. Be clear on what and how you’re measuring progress and success. You need concrete metrics to show success and credibility of your cloud initiatives.”
  • Understand what you’re getting, and how much it’s going to cost. “Evaluate providers carefully using a comprehensive framework such as the one at CSMIC,” advised Scott Feuless, principal consultant with Information Services Group. “Comparing them is not for the faint of heart. Get help if you need it.”
  • Make sure your data is secure. Know the legal requirements of your business’ data entry and storage, consulting third-party sources to make sure you’re compliant. Robert Moulton, CEO of Seven10 Storage Software, recommends you “choose cloud storage offerings that offer multiple layers of security and trust services with the ability to enforce and audit policy on the workloads and data they are storing within a cloud storage environment.”

“The one piece of advice we heard from every expert is that cloud adoption is a journey and you should not expect to fully understand it on day one, day 23 or day 223. It’s an evolving process, and sharing knowledge with others who are ahead of you in the journey will be to your great benefit,” Spark says.

Spark has more than a dozen other tips on how to train staff and implement cloud solutions, accessible in the source link below.

Source: “16 Tips for Moving Your Workloads to the Cloud,” Enterprise CIO Forum (Nov. 10, 2014)

I read this article at: http://realtormag.realtor.org/daily-news/2014/11/24/plan-move-your-data-cloud?om_rid=AACmlZ&om_mid=_BUc2QXB89zEBAP&om_ntype=RMODaily

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522

Want Real Estate Info on the Go? Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

 

20% Down Payment Takes 12 Years of Saving

20% Down Payment Takes 12 Years of Saving

 

 

First-time buyers have a whole lot of saving to do — possibly more than a decade of saving for a home purchase. It can take, on average, 12.5 years for first-time buyers to save a 20 percent down payment based on a current personal savings rate at 5.6 percent, according to new research by RealtyTrac. The figure is based on current median home prices and doesn’t take into account further home price rises.

 

In RealtyTrac’s analysis of 512 counties, it found that the median price of a home is around $259,000, which would require buyers to save $51,800 for a 20 percent down payment.

Millennials entering the workforce often have several years until they start earning the national median salary — usually that is not reached until the age of 30, according to a 2013 Georgetown University study by Anthony Carnevale, “Failure to Launch: Structural Shift and the New Lost Generation.”

If that’s the case, first-time buyers who need a 20 percent down payment would have to wait until they’re 42 years old to be able to afford to buy a house, Carnevale told The Wall Street Journal. Coupled with other debt, such as student loans, the wait could even be longer.

Melvin Watt, director of the Federal Housing Finance Agency, has suggested lowering the down payment for a conventional loan to 3 percent from the traditional 20 percent. In that case, it would take first-time buyers less than two years to save enough.

The Federal Housing Administration allows buyers to get a mortgage with a down payment as low as 3.5 percent with a 30-year fixed rate. However, buyers still have to meet the debt-to-income ratio and cash reserve requirements and they would likely qualify for better terms for a loan if they could bring a higher down payment, says Whitney Fite, managing director of Angel Oak Home Loans in Atlanta.

Source: “Saving for a Down Payment? It Could Take You Until 2027,” MarketWatch (Nov. 5, 2014)

 

Have no fear – there are other loan options available – if you’d to learn more – please contact us at Info@TheCatonTeam.com

 

I read this article at: http://realtormag.realtor.org/daily-news/2014/11/07/20-down-payment-takes-12-years-saving?om_rid=AACmlZ&om_mid=_BUXQikB89faVK2&om_ntype=RMODaily

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

Visit our Website at:   http://thecatonteam.com/

VISIT OUR NEW INSTAGRAM PAGE: http://instagram.com/thecatonteam

Visit us on Facebook:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

Yelp us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or Yelp me: http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

 

5 Staging Mistakes – Great Article from Trulia

5 Staging Mistakes Sellers Think Are Awesome —and How to Change Their Minds

 

Nowhere in life is the old adage that beauty is in the eye of the beholder truer than in real estate. One woman’s dream home might be a mid-century modern, Mad Men styled contemporary, while another’s includes all the gingerbread charm of a classic Victorian. But when it comes to prepping a home to be viewed and (fingers crossed!) sold, there is both art and science to staging a home before its listed to maximize its appeal to the broadest number of target buyers.

The challenge is this: staging is an investment, one every seller can’t afford to make (although studies have shown professionally staged homes sell faster and for more than non-staged counterparts). So many sellers take it on as a do-it-yourself project which, like all DIY home improvement projects, can be fantastic or, mmm, not—depending on the approach, skill, and resources of the ‘self’ who does it.

Here are a few common scenarios in which sellers think their staging is awesome and buyers, well, beg to differ. Plus, check out the tactful things agents can say to help get sellers back on track:

Love these tips? Share this helpful handout with clients.

  1. The sellers used beat up or ugly furnishings and decor.

Great staging—DIY or professional—includes choosing furniture that shows the home off in its best light, and positioning the furnishings optimally, too. Sometimes this can be done using certain pieces of the seller’s furniture. Other times, furniture must be rented or otherwise obtained. One area in which budget-minded sellers like to save money on staging is by finding cheaper alternatives than renting new furniture from a staging company or store.

In this era of Craigslist, eBay, Freecycle, estate sales and other peer-to-peer online stores and trading sites, there is an abundance of access to used furniture at great prices. I have no bone to pick with the smart sellers who use these tools to replace their own furniture with something that is in better condition, more attractive or a smaller scale than their own, so as to highlight how much space their home truly offers. That said, using old, floral sofas from Craigslist’s Free Section, unattractive thrift store ‘artwork’ or even their own truly worn out, old furniture is a recurring reason buyers cite for focusing on how bad the staging is vs. the house itself.

What’s worse, the furnishings a seller might think was THE BEST BARGAIN EVER might actually give the nice home a worn-down, unkempt feel to the buyers who come to see it.

How to help your sellers: Have a consistent message throughout the process of staging. Clean and simple typically highlight a space. Before letting sellers go to town on the staging, show them examples of a beautifully staged home and one that’s not so great. The visual examples can help get your message across better than simply talking it through.

  1. They created distracting themes and scenes.

My friend Barb Schwarz is the head of the International Home Staging Professionals Association; she defines staging as ‘preparing a home for sale so the buyer can mentally move in.’ The goal is for buyers to visualize the new-and-improved versions of their lives that the home will help them realize, so some pro stagers will set up objects to communicate the lifestyle activities that a home facilitates. It’s not bizarre to see a breakfast table and chairs on the patio of a home with lovely views, a crib and baby gear-vignette in a small room suitable for a nursery, or a popcorn maker and recliners to show off a media room’s theater-readiness.

Occasionally, though, these scenes and vignettes can go rogue, creating borderline bizarre scenarios that distract and detract more than they help.

A beach scene (ball, umbrella and all) in a midwestern bedroom, a lively Parisian mural and Eiffel tower replica in a California condo and bizarre collections (taxidermy, anyone?) are all real-life examples of staging scenes that have done more harm than good.

  1. The house is neither clean nor clutter-free.

For various reasons, some homes just take time to sell. And if a client is living in a home that is on the market for long, it can be challenging to ensure it is perfectly pristine at all times, meaning every single time a buyer enters it. And it doesn’t take a truly filthy house to turn a buyer’s impression of a home from awesome to awful. The little messes that a family accumulates through daily living can be perceived by buyers as distracting at best—disgusting, at worst.

If the home is well staged, do not underestimate the power of piles of clothes, mail, paperwork, dishes or kids’ toys to deactivate the home-selling power of all the hard work and money that went into preparing the property in the first place.

How to help your sellers: Make sure your clients understand that you know how challenging this situation can be. Empathize with them, but also consider working out a referral coupon or discount with a local cleaning service. A weekly cleaning during the 30-60 day showing period, especially with a generous discount, can be well worth the cost, and show sellers that you get it, and you’re on their side.

  1. There are glaring gaps.

Sometimes a home’s staging leaves a glaring gap, an elephant in the room house, so to speak. This often happens when sellers run out of time and money to prepare a place, but it can be avoided through smart advance planning and budgeting for the pre-listing property preparation.

How to help your sellers:

  • Rooms—Listen, I personally live in a house that is beautiful everywhere until you poke your head into my young adult son’s room. So I can relate to these sellers. This situation might be okay to live with, but it’s a real home staging fail for a property that’s on the market. Remind sellers not to let there be one or two rooms that it looks like the stager—or house cleaner—missed. And this goes for the garage, closets, cupboards and drawers, too. Buyers like to look inside these areas to see how much space they have—if they are crammed full of junk, it creates the impression that the house lacks storage and order.
  • Exterior vs. interior—Some homes have amazing curb appeal, but look like they’ve been run over roughshod on the inside. And the opposite is true: some look like Martha Stewart handled the inside and junk man extraordinaire Fred Sanford was in charge of the yard. Neither of these is ideal. Again, here a visual tour can help. Make note of the most budget-friendly or simple-to-do projects that may be able to help remedy any eyesores.
  • Multi-sensory gaps—If a home is beautiful to the eye but smells bad, is strangely hot or cold, or has a noise issue (think: neighbors’ music, freeway noise or strange in-house creaks or whirrs), buyers might appreciate the visuals but fixate on the multi-sensory challenges. Especially if there are pets, sellers may need a gut check on whether your home is smelly—sellers might be so used to it, that they can’t sense it anymore. Here, honesty is the best policy. If you have a super smelly property and don’t want to offend the seller, you may want to consider bringing in a stager for a consultation (use someone who you have a good relationship with and often send referrals to). After they look around, have them write notes for the seller. The third party perspective can help get the point across without causing tension within your client/agent relationship.
  1. The seller lacked a neutral, expert eye.

Home decorating and home staging are two different things. When an owner decorates a home, they customize it with your specific tastes, preferences and aesthetics in mind. When staging it, the goal is to neutralize the home’s look and feel so it appeals to more buyers and doesn’t have turn-off potential.
Schwarz puts it this way: ‘Decorating a home is personalizing it. Staging a home is depersonalizing it.’

I cannot count the number of beautifully decorated homes I’ve seen where the seller must have thought they needed to do zero staging, and where the seller was simply wrong. Their very personal tastes in Elvis quilt art, red lacquer furnishings or sewing machine collections had been beautifully executed for them, but also were so highly personal, so very specific that it was near-impossible for a buyer to envision their own lives or families or homes or activities taking place in that space.

This is one reason I—and every agent should—encourage even sellers who are on a tight budget and can’t afford pro staging and sellers whose homes that have been beautifully decorated to at least have a home staging consultation with their agent and a professional stager. These pros can call out little ‘edits’ (furniture or decor items you should remove) and give advice about what buyers love and hate to see in a home that clients might be able to execute yourself at a surprisingly low cost.

Tell us! What is one the biggest staging missteps you have seen (or made!)?

 

I read this article at: http://www.trulia.com/pro/sellers/5-staging-mistakes-sellers-think-awesome-change-mind/

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

 

Here’s What Happens to Your Data After You Die???

As I was checking my email I came across this article and thought I would share it – sorry it is a bit morbid, but in this day in age – the digital age – there is more to our legacy than just a last will and testament.  I thought this would be good for individuals and families planning ahead and for those handling estates.  I wish you all the best in health in life. – SC

Here’s What Happens to Your Data After You Die???

A couple of years ago. I logged on to one of my many social network accounts and encountered a familiar face under the People You May Know section: Emru Townsend.

Emru was indeed someone I knew. A talented writer, a good friend, and a true mensch, beloved by many. He was also dead. He had succumbed to leukemia a few years earlier at the age of 39.

Yet there he was, smiling at me just like he did in life. But it wasn’t just a social media account that survived Emru. There’s his personal blog, where he recounted in sometimes-painful detail his battle against cancer, and his professional one, featuring some of the hundreds of articles he wrote on technology and animation. There’s his Flickr account, featuring photos of him in the hospital. There’s the site his family set up in an effort to find a stem cell donor, which ultimately proved unsuccessful. Today, nearly seven six years to the day of Emru’s passing, he still receives email at his pobox.com account, maintained by his widow, Vicky.

In addition to leaving a mark on everyone he met, Emru also left a footprint on the Internet, which his family struggled to deal with because they did not have access to all of his accounts.

This is a problem all of us on the Internet will encounter eventually, whether we want to think about it or not.

What can go wrong? Lots. Your loved one may have died leaving photos and videos behind that you can’t get to. He may have locked essential financial or other information away with passwords and not left those with you. She may have online financial accounts with money or credits leftover, or social media accounts that continue to generate painful reminders of her absence.

And, each year, the personal information of more than 2.5 million dead people is abused by identity thieves, according to ID Analytics.

Data of the dead
So you want to deal with this now, before you die and leave your family a mess of locked-down digital assets. There are three key things you need to do, says Evan Carroll, co-author of Your Digital Afterlife.

  1. Make an inventory of all your digital assets. That includes the documents on your computer, the photos on your phone, any data stored on thumb drives or backup disks, and every online account, including the ones you no longer use. It’s a big job, but you don’t have to do it all at once, Carroll says. Start with the most important things and work your way down the list. Odds are your primary email account will be number one, since that’s typically where online accounts send password resets. Keep reading for advice on where to store this data.
  2. Figure out what you want to happen to all of this stuff after you’re gone. Do you want your family to have access to all your emails? How about photos? Videos and other material you’ve downloaded? There may be some things you don’t want your loved ones to see. Decide now, and make your wishes known to those you care about.
  3. Assign someone to be your digital executor. Be explicit in your will about what you want to happen to your assets. Don’t assume your survivors automatically have a right to it all, because the law varies greatly from state to state, Carroll says. On his blog, The Digital Beyond, he offers some sample power-of-attorney language to include in your will.

And if like more than half of all Americans you don’t have a will, it’s time to whip one up. Will-making software starts around $30, and some extremely simple last-will-and-testament templates are available online for free.

Things to do on Google when you’re dead
You also want to take a look at your online accounts. Of all the major online service providers, only Google lets you plan for the inevitable ahead of time. Using the innocuously named “Inactive Account Manager,” you can designate a beneficiary who will inherit access to any or all of your Google accounts after a specified period of inactivity (the default is three months).

The beneficiary will then have an additional three months to download your data before it gets pulled offline for good. You can even set up an auto-responder from the grave, so to speak, to alert emailers of your passing.

Facebook is probably the next best at this, though your options are more limited. Once a family member has passed, you can ask the network to either delete the account or “memorialize” it, essentially freezing it in time but removing it from features like birthday reminders or People You May Know. You’ll have to provide proof of death via certificate or a published obituary, however. And if you want to download content from the account, you’ll need to obtain a court order.

As for the other main social accounts, some allow you to request that a deceased person’s account be closed, once you provide proof of their demise. Others are totally silent on the matter. LinkedIn makes it pretty easy to delete a dead member’s profile; you can fill out a DocuSign form, digitally sign it, and email it in. There’s no way to preserve any blog posts or other material your loved one has shared, however.

You can ask Twitter to close the account of a deceased family member, but you’ll have to mail it paper copies of your ID, the death certificate, a copy of the obituary (if you have one), and proof that the account actually belongs to the decedent if his Twitter handle doesn’t match his legal name. If you want to remove images of your loved one posted by others, you can request that by emailing privacy@twitter.com (but Twitter makes no guarantees it will honor every request).

Sadly, Yahoo’s death policy is rather stark. It will delete the account upon request and presentation of the death certificate. There are no options to download your loved one’s email, blog posts, or photos, nor can you create a memorial. According to Yahoo’s official policy statement, this is an effort to honor the original privacy choices of the deceased.

Still, that’s better than Amazon or Apple, which offer no way to officially close an account post mortem. (An Amazon spokesperson says you can close the account of a deceased family member by contacting Amazon customer support.) Worse, you can’t bequeath any of the music, videos, ebooks, and other digital materials a deceased customer paid for. That’s because you don’t actually buy these things, you license them; your right to them expires when you do.

Grave matters
As a practical matter, the best way to ensure that your digital assets pass into the right hands is to share them and your login data before you shuffle off this mortal coil.

(This may violate some terms of service agreements, but why should you care? You’ll be dead.)

Don’t insert login information into your will, advises Carroll; those documents usually become part of the public record, allowing any stranger to gain access to your accounts. Instead, indicate a secure place where your digital executor can find them, like a safe deposit box or an encrypted file in a service like SecureSafe.

PasswordBox’s Legacy Locker offers another option. This password manager lets you designate a “digital heir” who will inherit access to your Password Box account — and, by extension, all the logins contained in it. It can also store your credit card, driver’s license, and membership card data and let you securely share your logins before you kick. The advantage here is that if your passwords change or you add accounts, your information is always up to date.

What happens if PasswordBox goes belly-up before you do? The company has secured enough funding and cloud storage to maintain users’ account data “for years to come,” a company spokesperson says.

Whatever you choose to do, start doing it now. Because you never know if your next log-in will be your last.

“Death is the final log off,” Carroll says. “You don’t have the opportunity to go back and fix it.”

 

I read this article at:  https://www.yahoo.com/tech/heres-what-happens-to-your-data-after-you-die-101447039569.html?soc_src=mags

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

COUNTY BANS SMOKING IN YOUR OWN HOME

COUNTY BANS SMOKING IN YOUR OWN HOME

Paul Stewart, SAMCAR Governemnt Affairs Director

The San Mateo County Board of Supervisors has voted 4-1 to enact a second hand smoking ordinance that, among requirements, bans smoking in ownership units. Only Supervisor Don Horsley stood up for private property rights. Irrespective of one’s stance on smoking, imagine having to tell a buyer who just paid $862,000 for a townhome—which for purposes of illustration is 20% less than the median price of a home in San Mateo County—that they are barred from smoking (or performing any other legally allowed activity) in their own home? Now you will.

What was exempted:

  • Detached, single-family residences.
  • Detached, single-family homes with a detached or attached in-law or second units (approved pursuant to code)

What was NOT exempted:

  • Townhomes – whether owned or rental.
  • Condominiums – whether owned or rental.
  • Apartments

The ordinance will be enforced by the San Mateo County Sheriff’s Department and the San Mateo County Health Department and is designed as a ‘complaint driven’ regulation (i.e., incidents of people smoking in their own home will be investigated only when neighbors complain; smokers will supposedly not be under surveillance by the Sheriff’s Department or the Health Department.)

How the voting emerged:

  • Supervisor Carole Groom has supported the ordinance as proposed since its introduction. She made the motion to approve.
  • Supervisor Tissier noted that when she met with SAMCAR, she noted the key was consistency in the application of the regulations… and that she prefers consistency “the other way and supports adoption of the ordinance as presented.” (She also seconded Groom’s motion.)
  • Supervisor Slocum stated the notion of private property rights is important but “I am swayed by the testimony of the health hazards (of second hand smoke) and can support the ordinance as proposed.”
  • Supervisor Pine said he favors the ordinance as proposed but was struggling with the ownership issue. He added that owners (townhomes & condos) who are troubled by smokers cannot move as easily as renters, so such activity “actually has impact outside your private property.”

Gratitude on this issue goes to President-Elect Michael Verdone, Peninsula Government Affairs Committee Chair Michelle Velez, SAMCAR stalwart Tom Thompson and TCAA GAD Rhovy Lyn Antonio, who were present at SAMCAR’s meetings with the Supervisors on the prohibition of smoking in a person’s own home.

 

I read this article at: https://www.samcar.org/posts/county-bans-smoking-in-your-own-home-264.htm

 

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Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

 

Top School Districts Lift Home Prices

Top School Districts Lift Home Prices

 

Homes within highly rated school districts tend to have a higher median sales price, sell for a greater percentage over the list price, and sell faster, according to a new study by the real estate brokerage Redfin.

Highly rated public schools were found to have homes with a median sales price of $474,900 compared to $290,000 in an average-rated school zone. Redfin researchers also found that homes in top school districts are more likely to sell for 30 percent above the list price versus 23 percent. They tend to sell faster too: A median of 25 days on the market versus 21 days.

Homes in top-level school districts can be more difficult to come by, the study shows. For every 100 homes in a neighborhood, on average, only 5.8 were on the market in the past year compared with 6.5 for the greater metro area.

Redfin analyzed test score data from GreatSchools ratings, provided by Onboard Infomatics, in 22 major metro areas to determine the neighborhoods that have the most highly rated public schools. Redfin also included data on median sales price, and the percentage of homes that sold above the asking price.

The following metros have some of the top rating averages from GreatSchools, and listed below them are the top three neighborhoods containing the most highly rated schools within each metro. (For the full list of 22 metros and the top schools identified, visit Redfin’s research blog.)

  • Orange County, Calif. metro area

Turtle Rock, El Camino Real, Northwood

  • Austin, Texas metro area

Steiner Ranch, Circle C Ranch, East Oak Hill

  • Long Island, N.Y. metro area

South Wantagh, North Syosset, North Baldwin

  • Seattle, Wash. metro area

Queen Anne, Ballard, Factoria

  • Phoenix, Ariz. metro area

Desert Ridge, Hillcrest Ranch, Ahwtukee

  • San Jose, Calif. metro area

Monta Vista, Blossom Hill, North Los Altos

  • Houston, Texas metro area

Shadow Creek Ranch, Kingwood, Sugar Creek

 

I read this article at: http://realtormag.realtor.org/daily-news/2014/09/12/top-school-districts-lift-home-prices?om_rid=AACmlZ&om_mid=_BUEz4EB88ZKvTn&om_ntype=RMODaily

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ Office BRE# 0149900

 

Debt-to-income ratio can sink mortgage application – why and how….

WASHINGTON — For many home buyers, qualifying for a mortgage not only is a tough challenge but one that ends unhappily: They get rejected.

The reasons for the turndowns typically involve multiple factors, including below-par credit scores, inadequate documented income to support the monthly payments, and little savings in the bank.

But a new survey by credit-score giant FICO offers buyers a rare peek inside the heads of credit-risk managers at financial institutions across the country and in Canada. Researchers asked a representative sample of them what single factor in an application makes them most hesitant to fund a loan request — in other words, what’s most likely to prompt them to say no.

The results provide practical insights to anyone who is thinking about applying for a mortgage. Tops on the list? Surprise, it’s not your credit scores. It’s not how much you’ve got for a down payment or what’s in the bank. It’s your “DTIs” — your debt-to-income ratios. Nearly 60% of risk managers in the FICO study rated excessive DTIs their No. 1 concern factor — five times the percentage who picked the next biggest turnoff.

Yet many new buyers have only a rough idea in advance of an application — even for a pre-approval letter — about their own DTIs, how lenders view them, and what sort of limits they’re likely to encounter.

Since they are so important to a successful application, here’s a quick overview on what goes into DTIs and why they are such a big red flag. Debt-to-income ratios for home loans are the most direct indication to a bank about whether you are going to be able to afford to repay the money you want to borrow.

Debt ratios for home loans have two components.

The first measures your gross income from all sources before taxes against your proposed monthly housing expenses, including the principal, interest, taxes and insurance that you’d be paying if the lender granted the mortgage you sought.

As a general target, lenders like to see your housing expense ratio come in at no higher than 28% of gross monthly income, though there is flexibility to go higher if other elements of your application are viewed as strong. In May, according to mortgage software and research firm Ellie Mae, the average borrower who obtained home purchase money through investors Freddie Mac and Fannie Mae had a housing expense ratio of 22%. Federal Housing Administration-approved borrowers had average housing expense ratios of 28%.

The second DTI component — the so-called back-end ratio — measures your income against all your recurring monthly debts. These include housing expenses, credit cards, student loans, personal loan payments and others. Under federal “qualified mortgage” standards that took effect in January, your back-end ratio maximum generally is 43%, though again there is wiggle room case by case.

Most lenders making loans eligible for sale to Fannie or Freddie prefer not to see you anywhere close to 43%. In May, according to Ellie Mae, the average approved home purchase applicant had a back-end ratio of 34%. Even at FHA, which tends to be more lenient on credit matters than Fannie or Freddie, the average back-end ratio for buyers was 41%. The average for denied applications was 47%.

A good place to learn more about DTIs and to compute your own is Fannie Mae’s consumer-friendly “know your options” site (www.knowyouroptions.com), which includes calculators and other helpful tools.

The new FICO survey found that the second leading cause of concern for loan officers is “multiple recent credit applications.” Lenders spot these on your credit reports and take them as signals that you are seeking to add on even more debt, which could affect your ability to repay the mortgage money you’re asking them to give you.

In third place as an instant turnoff: your credit scores. Most lenders want to see FICO scores well above 700 — Fannie and Freddie averages were in the 755 range in May; FHA average approved scores were a more generous 684.

Bottom line here: If you want to be successful in your mortgage application, be aware of these key turnoff points for lenders and take steps to avoid the tripwires. Most important: Postpone your purchase until your DTI ratios tell you that yes, you can afford the house you want and lenders won’t reject you out of hand.

kenharney@earthlink.net

Distributed by Washington Post Writers Group.

 

I read this article at: http://www.latimes.com/business/la-fi-harney-20140720-story.html?track=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+latimes%2Fbusiness+%28L.A.+Times+-+Business%29

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

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Thanks for reading – Sabrina

 

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

 

 

7 Ways to Reduce Stress During a Move…

Having just sold my home last year, I remember the hair pulling stress of packing and moving and working and living.  Enjoy this article from Trulia.  And always get a friend to help you pack your kitchen!

 

7 Ways To Reduce Stress During A Move

 

Congratulations! You decided to accept that new job offer in another city, found the perfect apartment or finally closed on the home of your dreams. And while you’re excited about taking that next step, you’re facing a huge frustration: You need to pack all your belongings into boxes, and lug it into another home.

Moving is crazy and stressful. But there are ways to survive the process without prematurely growing (more) grey hairs.

Here are seven ways to manage your stress before, during, and after you’ve boxed up your whole life.

#1: Purge.

Clutter is stressful. Minimize the junk that’s clogging your closets, and you’ll automatically breathe a sigh of relief. Clear the clutter from your home by organizing things you no longer need into three piles: Sell, Donate, and Toss.

Put big-ticket or valuable items in the “sell” pile. Then snap some photos and list them on eBay, Craigslist, or Facebook. (Alternately, if the weather’s nice, hold a massive yard sale.)

Score a tax deduction by donating non-saleable items to Goodwill or any other local thrift stores. Or brighten a friend or family members’ day by giving them your old hand-me-downs.

Throw away or recycle any items that are so far gone, even thrift stores wouldn’t accept it.

Here’s the most fun part: Eat through the contents of your refrigerator and pantry. Spend the weeks prior to your move creating “oddball” meals based on whatever happens to be in your cupboards. And don’t forget to drink all your booze!

#2: Clear Your Calendar.

The most stress-free way to tackle the rest of your packing is by blocking off a chunk of time in which you can focus exclusively on that single task. Find a babysitter who can watch your children. (Or save money by asking a friend or family member to watch your kids, and promise to return the favor in the future.)

Request a day off work, or clear your schedule for the entire weekend. You’ll achieve more by packing continuously for several hours than you will by packing in short bursts of time.

If possible, bribe some of your friends to help. Promise that you’ll buy them dinner and drinks, or offer some other treat, if they’ll donate a few hours of their time to helping you pack and move.

#3: Accumulate Boxes.

For several weeks prior to your move, start accumulating a stack of newspapers and boxes. You probably read your news electronically, but don’t worry – print newspapers still exist, and you can usually pick up free copies of community newspapers outside your local grocery store. (Think of those tabloid-layout weeklies that list what’s happening around town.)

Ask your friends if they have any extra boxes from their previous moves. Or visit local grocery stores and retail outlets, walk to the back (where the employees unpack the inventory), and ask if you can walk off with a stack of boxes. CostCo and Trader Joes’ both keep a steady supply of boxes in-store.

If you’re willing to splurge, however, you might decide to buy boxes from shipping and packing stores, or your local home-improvement store. The benefit to buying boxes is that they’ll all be a standard size (they’re usually sold in 3-4 sizes, ranging from small to large), which makes them easier to stack and load.

#4: Plan.

Don’t start packing without a strategic plan. One of the most efficient ways to pack your belongings is to methodically move from room-to-room. Pack everything in the family room, for example, before moving onto the bedroom.

Keep one suitcase per person in which you store the items that you’ll need to immediately access, such as clean underwear, socks and a toothbrush. In other words, “pack a suitcase” as if you’re going on vacation, and then pack the rest of your home into boxes.

Clearly label each box based on the room from which it was packed. This way, when you unload boxes into your new house, you know which room you should deposit each box into – “bedroom,” “kitchen,” etc.

#5: Protect Your Valuables.

The last thing that you need is a nagging concern in the back of your mind that you can’t find your wedding ring and passport. Those worries will stress you out more than almost any other aspect of moving!

Store your valuables in a well-guarded location, such as on your person (inside of a money belt that’s worn around your hips, as if you were traveling), inside your purse (which you’re already trained not to lose), or in a bank safe-deposit box.

#6: Build Yourself Ample Time and Deadlines

Nothing is more stressful than knowing that you can only start moving into your new home at 8 a.m., but you need to be out of your apartment at 12:00 noon that same day.

Avoid this situation by building yourself ample time to make the transition. Yes, this means you may need to pay “double rent” or “double mortgages” for 2 weeks to one month. But this will allow you the benefit of time — and that will work wonders on your stress levels.

In addition, though, create mini-deadlines for yourself. Promise yourself that you’ll pack up one room per day, for example, or that you’ll unpack for 2 hours per night after you move into your new home. This will prevent you from lingering in limbo for too long.

#7: Delegate.

Finally, the best way to reduce stress is by outsourcing and delegating. Use online resources like TaskRabbit and Craigslist to search for people who can help you pack and move. Before they leave, ask them to help assemble furniture and get the big stuff done first.

As the saying goes, many hands make light work. And when you’re moving, you need as many hands on-board as you can get.

 

I read this article at: http://www.trulia.com/tips/?ecampaign=cnews&eurl=tips.truliablog.com

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