Best Time to List a Home for Sale: Mid-Week

When preparing a home for sale – the target LIVE date is simple – a Selling Team wants to gain maximum exposure and give time for Buyers to act – The Caton Team and Realtor.com agree – List your home for sale Mid-Week. 

The Caton Team knows the significance of time in Real Estate – it’s even in the contract. When we represent a home – The Caton Team prefers to go on the market mid-week to ensure that Buyers and their Realtors have time to connect, view the home and review disclosures. We know the strength of an offer relies on the confidence of the Buyer. When Buyers are given time to do their due diligence – it will only increase the quality of the offer a Seller receives.

It’s hard in a market when some homes are sold with pre-emptive offers in seconds and it feels like pure madness. I firmly believe the industry can temper this by allowing a home to be marketed for a week at a minimum, hey – throw us a few extra days please – and set an offer date at least 7-9 days out. However, each home is a unique situation and requires its own game plan. 

With Buyers writing non-contingent, significantly over list price offers… With the effort Sellers are putting forth to move out, prep, and stage a home for sale – mid-pandemic – as an industry, we should give Buyers time to digest disclosures in order to write that ‘knock it out of the park’ offer. By listing mid-week and not only on Fridays – we’re giving Home Buyers and their Realtors time to do things properly.

We no longer need to rely on weekend open houses and broker tours for market exposure. The Caton Team uses 3D tours, Virtual Tours, amazing photography, and a complete disclosure package to ensure our potential Buyers know what they’re buying before they walk in the door. 

In response to the article – the reason homes sell for more when listed mid-week comes down to the theme of this post – time! When working with Home Buyers, if the Caton Team has time to run the offer price by our lender – time to review disclosures page by page with our clients. When we have time to call inspectors with follow-up questions – our clients can write stronger offers because they’ve had the time to do their due diligence or as I like to say – homework. A Buyer’s clarity and understanding of their largest financial undertaking will result in a stronger and more confident offer. A Win-Win for all parties. It’s sound business practices that are the cornerstone of our service.

The Caton Team successfully represents both Buyers and Sellers in order to know the idiosyncrasies for both sides. When we listed Belmont – this home was shown daily for 9 days from 7am to 9pm. Not soley on weekends. It’s clear, demand is out there for housing in the Bay Area – regardless of the price point. 

My advice to Buyers – anyone just seeing homes on the weekend is a day late and a dollar short. In our experience, clients who make time to view homes during the week – have more time to review disclosures, ask questions, follow up with inspectors and draft a non-contingent offer they not only understand but feel comfortable and confidant signing. We’ve had better success and often get our clients their first or second offer because our clients make time for the largest financial investment of their lives.  

No matter the market, The Caton Team believes in order to be successful in the Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with integrity, while strategically maneuvering through negotiations and contracts.  

A mother and daughter-in-law team with 40 years of combined, local real estate experience, knowledge, and know-how – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time. Call | Text | 650.799.4333 | Email | Info@TheCatonTeam.com

 

Article from Realtor.com

Homes that are listed on a Tuesday, Wednesday, or Thursday tend to sell for $1,700 more than homes listed on the weekend—in some markets that could be even thousands of dollars more. These middle-of-the-week listed homes also sell nearly two days faster, according to new research from the real estate brokerage Redfin, which tracked home sales data from July 2020 to February 2021 nationwide.

“Because the market is so competitive right now, most homes will receive plenty of attention regardless of when they’re listed,” says Daryl Fairweather, Redfin’s chief economist. “But Sellers can still maximize their potential profit simply by listing in the middle of the week, which gives potential Buyers a few days to see the home, talk to their agent, and set up a showing for Saturday or Sunday.”

A separate study from realtor.com® also shows the best time of year to list a home is the week of April 18-24. Sellers who list their homes next week could have 5% less competition, sell eight days faster, and see 11% more online page views than the average week, according to the analysis.

Regardless, to have the most selling success, price the home appropriately from the start—which includes not underpricing the home. “If the home is priced too high, fewer Buyers will see the home, but if it’s priced too low, the Seller may be inundated with so many tour requests a serious Buyers could give up before laying eyes on it,” Fairweather says. “The goal is to get as many serious Buyers as possible to tour your home, make offers, and drive up the sales price.”

The Redfin study found that homes listed in midweek in Boston tended to sell for an average of $7,100 more than homes listed on the weekend. Boston had the largest premium of the 25 metro areas tracked in the analysis. Other markets noticing a high premium included Newark, N.J. (homes listed midweek tended to sell for $4,500 more); Seattle ($4,400); Oakland, Calif. ($3,500); and Denver ($3,200).

Source: 

List Your Home in the Middle of the Week to Sell for More Money,” Redfin (April 13, 2021) and “The Best Time to Sell a Home: The Week of April 18-24,” realtor.com® (April 15, 2021)

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Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

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Berkshire Hathaway HomeServices – Drysdale Properties

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The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

THE COST OF WAITING

Realizing it’s time to buy a home is an exciting and scary moment. That’s why The Caton Team is here to guide our clients through the Bay Area Real Estate market.

Today’s topic – The Cost of Waiting – is something most buyers do not consider when first looking into Real Estate investing.

Buying the dream home is not a linear journey. Getting into the dream home is a stepping stone process of Real Estate investments. All in the name of equity.

Equity is earned over time and through updating a property. It’s the money ‘in’ your home. That future value minus the mortgage is the profit that turns into the downpayment for the next, bigger, and better Real Estate Investment. 

Often buyers will consider waiting until they can afford the home they really want, instead of buying something smaller – here’s where things get real. 

The Bay Area is one of the most expensive Real Estate in the country. Properties are selling in less than a week, significantly over list price, with multiple offers – repeatedly. This not only creates an appraisal lag but also a savings nightmare.

My point is – California Real Estate has appreciated since 1849. There are and will be ups and downs through the years, but overall its constant trajectory is up.

What does that mean if today you’re thinking about buying Bay Area Real Estate today?

Do it.

Invest in the best place within budget, in the best area possible – improve the property, and over time it will earn equity. Equity is the stuff dreams are made of.

Because trying to out-save the market is impracticable, the only way to do so is to own and earn equity.

With the most affordable market, Alameda County, seeing $300,000 in appreciation from January 2020 to March 2021 – it’s a tall order to expect anyone to save faster than the current market is appreciating. This means – if a buyer waits – they could wait themselves out of the market.

Here’s some food for thought; data for San Francisco, San Mateo, Santa Clara, and Alameda Counties.

Values are from January 2020 and March 2021.

San Francisco: $ 1,668,000 / $1,687,000 – Average appreciation of $19,000 – Peaking at $ 1,835,000 in June 2020. *(This average is skewed due to the diversity of the city. For more detailed information please reach out.)

San Mateo: $ 1,881,000 / $2,453,000 – Average appreciation of $572,000 – Peaking at $2,453,000 in March of 2021. 

Santa Clara: $ 1,454,000 / $1,936,000 – Average appreciation of $482,000 – Peaking at $1,926,000 in March of 2021.

Alameda: $968,000 / $1.275,000 – Average appreciation of $ 307,000 – Peaking at $ 1,275,000 in March of 2021. 

Real Estate wealth is made over time with sage wisdom. The Caton Team believes in the power of homeownership to create long-term security and wealth. Each client is unique and each opporunity different. If you’re considering a sale or purchase of Real Estate in the Bay Area – you need a full-time, professional Realtor to guide you. The Caton Team would love to interview for the job as your Realtor Team – please reach out at your convenience. 

Call | Text 650.799.4333 Email | Info@TheCatonTeam.com | Testimonials

Data for homes sold UNDER $1 million in San Mateo & Santa Clara Counties, and sold OVER $1 million in San Mateo & Santa Clara Counties. Castro ValleyHaywardSan Lorenzo & San Leandro.

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Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

When the Data Lags – The Current Real Estate Situation – Low Appraisals!

Hello Caton Team Readers – I took pen to paper today to share what we’re experiencing.

If the Bay Area Real Estate Market wasn’t exciting enough, now we have a new problem – the data on current home sales is lagging, so much so, that appraisals are coming in low. 

The 2021 San Francisco Bay Area Real Estate market is a far cry from 2020. The demand for housing in the Bay Area is at an all time high – higher than ever.  It’s typical for agents with single family home listings to receive over 100 calls just from realtors within days of coming on the market.  Some home are selling quickly while others are setting firm offer dates to mitigate the chaos. It’s definitely no time to panic if you’re selling Real Estate in the Bay Area – demand is there.  It’s also no time to panic if you’re buying in the Bay Area – as long as you’re focused on a realistic goal and pivot when needed. 

With many homes selling in under 7 days and low interest rates spurring a bonanza of refinances, banks are overwhelmed. The pool of local appraisers are backlogged, thus bringing in ‘out of area’ appraisers who are not familiar with the micro-climate of SF Bay Area Real Estate.  This pent up demand for appraisers has turned the customary 10 day turn around into a two week wait for the initial appointment and another week for the actual appraisal report. Closing escrow in 30 days has turned into a three ring circus, any sooner – well – I wouldn’t count on it. 

But that’s not the half of it! Even if your appraiser is local – we’re seeing dated comparables used, sales data from 2020 even 2019 not adjusted for appreciation or current demand. Though never an exact science; this gap in current value and sold data is effecting everyone – buyers and seller combined. 

The Industry Standard is to select comparable homes that sold 3 months back but no more than 6 months, then the appraiser must adjust accordingly for variance in condition, location, market, demand etc. But some are NOT doing what they should be doing and it shows.

Real Estate is a living, breathing entity.  It is constantly changing due to various factors – the economy, interest rate, stock market, consumer confidence, buyer demand, supply etc – So using sales data from 3rd Quarter 2020 – truly doesn’t reflect current demand as we begin Q2 of 2021. Because demand has increased significantly since then – and our buyers feel it. 

With pending sales taking 30-40 days to close, that valuable sales data doesn’t become official until after the closing and it’s mucking up the works on appraisals. In a multiple offer situation it may be difficult for a buyer to determine how much is too much to pay and the question remainds – will it appraise? Regardless, the home may be still worth the offer price and often paying the difference today helps a buyer get into a home as this market continues to see home prices increase and demand outpace supply. What you pay today may save you from paying more in the future.

If you’re a buyer in this market – and we know – The Caton Team loves to represent  buyers – it feels like homes are appreciating week over week – rather than month over month. With multiple offers – you’ve got to be aggressive, write your best offer, often non-contingent and hope for the best.  This pace is horrible and buyers (not to mention their agents) are exhausted and rightfully so. This market truly needs some tempering. Clients need time to review disclosures to make sound decisions with the greatest purchase of their lives.

When The Caton Team represents sellers, we encourage our clients to allow the home to be marketed for at minimum 1 week before reviewing offers. I even remember the days we used to say 2 weeks!  But with so great a demand for housing, even one week is hard – with many Pre-Emptive offers scooping up homes.

All of this does sound like madness, but have no fear – The Caton Team has been through it all – with over 40 years of combined local experience – The Caton Team is here to help!

Heres some tips on how to navigate a low appraisal:

FOR OUR BUYERS…

PLAN FOR IT:  When The Caton Team sits down with our buyers to prepare an offer – we provide the data we use to guide you so we can discuss an offer price and terms strategy.  Sometimes we’ll find ourselves in uncharted waters – where current demand is not reflected in the data.  I.E. Pending Sales are higher than Closed Sales. If an appraiser uses the older data and that data doesn’t reflect current demand – here lies the gap between contract price and appraised value price. So what do you do as a buyer? Plan for the appraisal gap.  When you’re writing that non-contingent offer make sure you’re not maxing out your bank accounts. (If you are maxing out the accounts – it’s time for a pivot but that’s another conversation.) When writing that strong offer – make sure you have ‘competition reserves’ IE money to fill that apprisal gap. Because if your offer is accepted and it doesn’t appraise – the home is most likely still worth it and worth the buyer filling the gap. Why you ask?  The stats. If you’re in an inclining market – as the pending sales close and become sold data – the next home may not have an appraisal issue – and most likely the next home will be priced higher than that offer you’re worried about today.

ASK FOR A REVIEW: When the appraisal arrives – send it to The Caton Team. We will pull up each address of the homes used in the appraisal report (usually 3) and evaluate if it is a fair comparable. If not – we will submit the challenge with you through the review process with the lender however; just know, the appraisal is often not adjusted. So it’s back to Plan A – Plan For It. When the housing market is in high demand and inclining, it usually pans out for the buyer in the long term to pay the gap today. History will show you – the value of California Real Estate, even with its dips and drops over the years – has been appreciating since 1849. 

GET UNDERWRITTEN FOR YOUR HOME LOAN: A buyer is only as solid as their home loan. It’s  best to get fully underwritten with your lender. It’s imperative to know your budget inside and out. To understand the monthly outlay, the closing costs, reserves, and a cushion for competition and appraisals gaps. If you’re comfortable with the numbers it’s time to get serious about buying. If the numbers don’t sit right – it’s time to adjust strategy and long term goals. Be open to each adjustment.

FOR OUR SELLERS…

Even with a non-contingent offer – sellers still need to be aware of the market and appraisal issues. Even if your buyer has great reserves, they’re only human and there is a finite amount of money in the bank – no matter how wealthy. 

REVIEW BUYERS PROOF OF FUNDS: When The Caton Team reviews offers with our sellers, we take the time to look into the reserves and speak to the lender to discuss these possible pitfalls and ask – point blank – how the buyer will respond to possible situations. Will the buyer agree to pay the appraisal difference? Will the buyer ask for a price adjustment to the appraised value? The Caton Team believes open and honest communication is the cornerstone of good business – so we ask these questions to our fellow agents and open the dialogue towards solutions.

BEST OFFER VS HIGHEST OFFER: When reviewing offers the highest offer doesn’t always mean it is the best offer. There is a limit to what a market can hold. So be considerate when accepting an offer and review the various terms and proof of funds. If one offer is so high – there is no chance it will appraise – that’s not your best offer.

CONSIDER ADJUSTING THE PRICE: Sometimes, even with a non-contingent offer it would behoove a seller to adjust the offer price down to the appraised vaule. Why??? Appraisal issues do not magically disappear. If the difference is data driven, the data is pubic and doesn’t change until new sales close escrow. So two appraisals done the same week could result in the same situation. Of course this is multifaceted as well and some sellers may not need to adjust if they have back up offers.

BACK UP OFFERS: Sometimes, it doesn’t hurt a seller to place an offer in back up position. There are various reason why this is a good idea and why this is not necessary. It all comes down to demand. How many offers did the home receive? How many of those offers would the seller consider? Now we’re getting into the nitty gritty of Real Estate – so I’ll save that for my private consultations when the situation arises.

This year The Caton Team has faced it all.

If you’re thinking of selling or buying Real Estate in the San Francisco Peninsula – contact The Caton Team for a private consultation. We love what we do and would love to be of service to you and your friends.

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Testimonial of the Day – From Katherine

“Sabrina went above and beyond in helping us sell our home. Due to the pandemic, we were trapped across the country, and Sabrina helped us with virtually every aspect of prepping the home for sale before listing. She gave honest and excellent advice on what would be cost-effective to update prior to the sale. The home attracted a lot of attention, more than we anticipated, and we had showings every 30 minutes all day until our offer date was set. We were thrilled to sell our home way over our asking price, much higher than our expectations! We highly recommend The Caton Team!”

  • Katherine

THANK YOU Katherine – Your kind words mean the world to us; your trust even more. We truly enjoyed every facet of getting Palmer ready for market – I had the best time fielding calls from over 200 agents, reviewing 26 offers, and selling your home at a new personal best. We enjoyed helping you buy your first home and enjoyed selling your home – thank you! We wish you and yours all the best on your next adventure.

We love what we do and we love taking great care of our clients – how can The Caton Team help you?

Need Real Estate help? Contact The Caton Team for a consultation.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  

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Get to know us at The Caton Team

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Happy PRIDE Month

The Caton Team wishes our LGTBQ Community – a wonderful Pride Month!  If you’re going to the parade – don’t forget to wear sunblock, bring water and have fun!

For more information on SF Pride and the Parade Visit:

San Francisco Pride

Bay Area Pride Events

 

We LOVE our clients – so whoever you love – we love them too!  If you are in the market to buy or sell Real Estate – we’d love to interview for the job! We pride ourselves in taking great care of our clients. Let The Caton Team take great care of you! If you or someone you know needs hard-working Realtors send them our way. How Can The Caton Team Help You? | Contact The Caton Team | Email Info@TheCatonTeam.com | Call | Text 650.799.4333 |

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Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

The Buyer Love Letter No Longer Allowed in Real Estate Sales

One of our favorite tools in the toolbox when representing Buyers in one of the most competitive Real Estate markets in the Nation – was the Buyer Love Letter to the Seller – sharing all a Buyer could about why they love the home and want to call it their own. I know our sellers have always enjoyed reading those letters, and some didn’t. I’m sharing the article below from the National Association of Realtors on why the lover letter is being left behind.

What are your thoughts? We’d love to hear your opinion – comment below. 

Love Letters or Liability Letters?

Buyer love letters are a tactic used by some buyers in an attempt to stand out to a seller, especially in hot markets with low inventory and bidding wars. Seemingly harmless, these letters actually raise fair housing concerns, and could open real estate professionals and their clients to fair housing violations. In this month’s Fair Housing Corner, learn how to protect yourself and your clients from the potential liability related to buyer love letters. 

To entice a seller to choose their offer, buyers sometimes write “love letters” to describe the many reasons why the seller should “pick them.” While this may seem harmless, these letters can actually pose fair housing risks because they often contain personal information and reveal characteristics of the buyer, such as race, religion, or familial status, which could then be used, knowingly or through unconscious bias, as an unlawful basis for a seller’s decision to accept or reject an offer.

Consider where a potential buyer writes to the seller that they can picture their children running down the stairs on Christmas morning for years to come in the house. This statement not only reveals the potential buyer’s familial status, but also their religion, both of which are protected characteristics under fair housing laws. Using protected characteristics as a basis to accept or reject an offer, as opposed to price and terms, would violate the Fair Housing Act. 

Before the next time you are faced with a buyer love letter, consider these best practices to protect yourselves and your clients from fair housing liability:

  • Educate your clients about the fair housing laws and the pitfalls of buyer love letters.
  • Inform your clients that you will not deliver buyer love letters, and advise others that no buyer love letters will be accepted as part of the MLS listing.
  • Remind your clients that their decision to accept or reject an offer should be based on objective criteria only.
  • If your client insists on drafting a buyer love letter, do not help your client draft or deliver it.
  • Avoid reading any love letter drafted or received by your client.
  • Document all offers received and the seller’s objective reason for accepting an offer.

More Information on Fair Housing

How can The Caton Team help You?

We truly enjoy helping our clients sell their home. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.

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 How can The Caton Team help You?

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Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Open Houses are Back…. sort of

Hello Caton Team Friends,

Thank you for tuning into today’s blog post. OPEN HOUSES ARE BACK… sort of!

Many buyers will see In-Person Open Houses popping up on their search feed. Very exciting; here are some things to consider:

  • Mask are STILL Required for Open Houses.
  • Guests visiting the open house will still need to sign the Entry form (known as a PEAD) at the open house for contact tracing purposes.
    • The Caton Team can prepare the entry form for our clients prior to their visit.
  • Open Houses still require social distancing between different households, so be prepared to stand in line. 

Open Houses are a great tool to see a home over the weekend but The Caton Team prefers to show our clients a home during a private appointment. We book private showings in advance and are the only guests in the home for that allotted time. Masks, social distancing and the entry form are still required for our private showings.

Information on Open House protocol was found HERE

The California Dept. of Public Health updated its guidance on open houses and stated further updates were pending. C.A.R. is pleased to provide the following changes to open house protocols. Please remember to adhere to local guidelines which may be stricter in certain areas.

  • Open Houses: Advertising open houses, without qualifiers, is allowed and appointments for open houses are no longer required.
  • Social Distancing: Showings, including open houses, are somewhat relaxed under the new social gatherings guidelines but still include social distancing between members of different households while attending an open house, and are subject to capacity issues depending on the tier of the county where the house is located. 
  • Signing In: There will still be a sign-in requirement on site. The new Property Sign-In (PSI) form can be used for this purpose.
  • Forms: PEADS: The PEADS (entry forms) are STILL REQUIRED

We Love What We Do –

How Can The Caton Team Help You?

We truly enjoy helping our clients sell and buy their home. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.

HOW TO SELL during COVID-19 | HOW TO BUY during COVID-19

 How can The Caton Team help You?

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Offered For Sale: 27036 Whitman Street Hayward Ca 94544

For Sale by The Caton Team

27036 Whitman Street Hayward Ca 94544 | MLS ML81845426

A fantastic opportunity to own a piece of California. Welcome Home to Hayward. Where a three bedroom, two bath home surrounded by lawn, fruit trees & a picket fence is ready to call your own. Upstairs features a private & spacious enSuite with a walk-in closet, shower-over-tub bathroom & balcony. Downstairs a spacious eat-in kitchen awaits you with granite counters, mahogany cabinets, gas oven range, stainless steel refrigerator, dishwasher & dual sink. Along with a formal entry that opens to the living room, two bedrooms with plantation shutters & a full bathroom with shower-over-tub complete the main level. The fenced-in garden is a great retreat with a lawn and patio area. Conveniently located close to parks, schools, transit & freeways access – find your way home to Hayward.

Photos | 3D Tour | Virtual Walk Through

We love what we do! How Can the Caton Team Help You?

Turning Real Estate Goals into Reality

default

How can The Caton Team help You?

We truly enjoy helping our clients sell their home. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.

HOW TO SELL during COVID-19 | HOW TO BUY during COVID-19

 How can The Caton Team help You?

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Most Creative Painting – Yelp Review

Hello Caton Team Friends! Thank you for reading The Real Estate Beat.

Finding ourselves in need of a painter mid-pandemic had some challenges – that’s when Yelp came to the rescue. Our client found Able of Most Creative Painting and with his reviews we gave him a shot. I met Able on our client’s behalf and found him lovely to work with. He had great suggestions and showed extra care while prepping the home and cleanup.  His painting was lovely, professional, with clean lines. We chatted about colors and textures and he went the extra mile to ensure the paint was done and dry for the next trade to start up.  As we made sure, for Covid safety, only one trade was at the home at one time. I’ve already recommended him to my other clients and look forward to working together in the future because as a Realtor – I always need a good painter. 5 Stars from The Caton Team – Thank you Able!

THEIR WEBSITE | MY YELP REVIEW | THEIR YELP PAGE | MY YELP BOOKMARKS | MY YELP PAGE

Photos of my Reviews on Instagram: The Caton Team Instagram Follow The Caton Team Blog – The Real Estate Beat, visit our Website – The Caton Team to start your own home search.  Read our Testimonials to get to know us or simply reach out – Call | Text Sabrina 650.799.4333 | Email  Info@TheCatonTeam.com.

The Caton Team does not receive any compensation for any posts, we use YELP for ease of use.  All reviews are unsolicited and unpaid. Ratings are subject to change without notice. Photos and edites are my own. Information deemed reliable but not guaranteed. Third party information not verified.

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Testimonial of the Day – from Kit

“Sabrina and Susan were great advisors throughout the process of selling my old house and buying the new one. They helped me early on consider my options and timing, as well as helping me arrange my financial plan so I would be ready to pounce at the right opportunity. When the right house came along, they sprang into action, negotiating with years of local experience and knowledge of other realtors, but also ethics of honesty and fairness, which were important to me. I was particularly impressed with the professional, yet doggedly determined way they communicated with me and all the different partners in the process, from loan officers to escrow agents to the other parties’ realtors. In the end, I met all of my real estate goals thanks to their honest support and steady guidance.”

– Kit, 2021

THANK YOU Kit – we so appriciate your trust to buy and sell during Covid. It was so wonderful to help you make it happen!

We love what we do and we love taking great care of our clients – how can The Caton Team help you?

Need Real Estate help? Contact The Caton Team for a consultation.

To read all our testimonials visit The Caton Team Testimonials.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Kidde Recall – Check Your Smoke Detectors

Hello Caton Team Friends 

I wanted to alert everyone to double-check your smoke detector – a Kidde Recall was just issued – read more HERE.

Get exclusive inside access when you follow us on Facebook & Instagram

TESTIMONIALS | HOW TO SELL during COVID-19 | HOW TO SELL | HOW TO BUY during COVID-19- HOW TO BUY | MOVING MID PANDEMIC | TRUST AGREEMENTS & HEALTH CARE DIRECTIVES| APPRISALS in 2021 | THE COST of WAITING | SOLD BY THE CATON TEAM

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

 

SOLD by The Caton Team – Belmont

Selling your home is no simple decision – add a global pandemic and it’s an even harder choice.

When Matt & Katherine reached out to The Caton Team, they were considering the sale of their Belmont home and unsure how the pandemic would affect Real Estate. The short answer – the pandemic threw gasoline on the fire. When it was obvious there was no stopping the SF Penisula Real Estate market – when they were ready, The Caton Team was ready.

Handing over the keys, our clients entrusted us with the preparation of their home for sale, not just paint and staging but the whole shebang. Preparing a home for the market is one of our most favorite things. We love getting the team together to prepare and stage the home. Gather all the inspections, tackle repairs, and get further bids for a thorough disclosure package. This ensures our sellers find the best buyers and those buyers can make an educated decision.  

With fantastic photography, 3D tour, hosted Virtual tour, and drone photos – our buyers can walk through and see every inch of the home from the comfort of theirs. If the home checks the boxes, with a quick appointment app they can set a time to view the home privately with their Realtor. 

We did what we do for each selling client. Prepare and present the home in its absolute best light, ensure it is easy to view and properly disclosed.

For 2406 Palmer Avenue our efforts translated into 200 unique Realtor calls. Showings for nine days straight from 7am to 9pm (Thank You Neighbors, for your patience!) and in the end, we received 26 offers in total. 13 of those offers were under $2.3 million while the rest were over. None were all cash and all of them were non-contingent. To my surprise, not all buyers were underwritten and the status of their loan did impact their consideration. I hope this information helps other buyers out there trying to navigate this market. Listed at $1.8, we sold for $700,000 over at $2,511,000. A price no one could believe. 

It was an amazing experience to say the least. Goes to show you some things never change – doing Real Estate fairly and by the book ensures our clients an amazing experience. 

If you’re considering a sale or purchase of Real Estate in the Bay Area – you need a full-time, professional Realtor to guide you. The Caton Team would love to interview for the job as your Realtor Team – please reach out at your convenience. 

Call | Text 650.799.4333 Email | Info@TheCatonTeam.com

Turning Your Real Estate Goals into Reality – Even Mid-Pandemic

HOW TO SELL during COVID-19 | HOW TO BUY during COVID-19

 How can The Caton Team help You?

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.