Some things never change… our work ethic is one of them…

Working with The Caton Team… a repost updated for 2021…

I’m on hold at the moment.  Waiting to hear how many offers are coming in on my clients dream home.  Wondering if we offered enough.  Oh the joys of Real Estate in the Silicon Valley.

This isn’t the first time I’ve waited on hold, nor the last.  Though this is the first time I’ve waited long enough to start a blog post – so that tells you something.  Tenacity.  I’m not hanging up until I know.

You see, once I find out where we stand, I can call my clients and update our strategy.  Because it isn’t over until it’s over – and if we’re not the best offer – well gosh darn it – we will be.  Or try to be.

– I know Yoda – there is no try.  But I tell you – it doesn’t hurt to try.

When The Caton Team has the trust and confidence of our clients – we can do anything…

… As soon as the lovely agent concierge gives me the latest news.

I am so proud to say – that over the years – sellers left money on the table to work with The Caton Team buying clients.  That says something.  Furthermore, there were no side deals, no commission re-negotiations, nothing but a good clean offer and our Caton Team offer package.    Because The Caton Team knows what it takes – good old fashioned hard work.  Because when I say – sellers left money on the table – I mean – our buyers didn’t offer the most money for property in Silicon Valley – BUT – we had the best offer package and the hustle to ensure – we will close escrow.  That’s the name of the game.  You can offer all the money in the world and it doesn’t mean a thing if it doesn’t close escrow.

As my mother always told me.  Talk is cheap.  It’s all about the action.  Her words ring true today.

I’m still on hold…

I’ve been a Realtor for a lucky 18 years now, Susan for over 25.  However in the past decade give or take, Real Estate has changed dramatically.  In fact, the past 5 years have been a revolution if you’ve been in the thick of it.  I was able to see how the internet – wait – mobile devices – single handedly changed everything.  It’s amazing.

Now add that tech to the pandemic and we are prepare for success.

By the looks of commercials, just a push of a button will summon a virtual open house.  That’s perfect – that’s grand!  So I wonder…

Do people still need Realtors?  Or is there an App for that?

In my humble opinion, the answer is YES, professional Realtors are still needed, relevant and imperative – especially in the Silicon Valley Real Estate Market.  As long as we are human, making one of the largest financial decisions in our lives, and for as many algorithms and apps with data we have – there are some things you cannot replicate.  Experience,  knowledge and the ability to navigate a contract in a market that moves so damn fast.

Not every Realtor is the same mind you.  I’m speaking on behalf of myself, Susan and a bountiful handful of awesome Realtors who get it.  We offer so much more than just opening a door.  There’s an app for that – what The Caton Team brings to the table is knowledge, experience, negotiations skills that turn our buyers into homeowners.

The Silicon Valley Real Estate Market is on par with New York now as one of the hottest Real Estate Markets in America and it also happens to be in our back yard.

Though this post was dedicated to our Buying clients in this hot market – Selling a home is just as challenging.  It’s not just putting a sign in the yard or a link on the net.  Alas – that’s a blog for another day.  Because….

…I’m off hold – so it’s back to work!

– Thanks for reading,

Sabrina

The Caton Team has 35 years of combined, local Silicon Valley Real Estate experience.  Both of us born and raised in San Carlos – The City of Good Living.  We know what it takes to become a homeowner in the Bay Area, we know what it takes to prepare your home for a successful sale in Silicon Valley.  If you’re interested in working with The Caton Team – please reach out at your convenience.   Call | Text 650.799.4333 | Email:  Info@TheCatonTeam.com

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Sold by The Caton Team in Daly City

We love what we do! How Can the Caton Team Help You?

Turning Real Estate Goals into Reality – Even Mid-Pandemic

How can The Caton Team help You?

We truly enjoyed helping our first time Buyers find a better suited space for thier lives – mid-pandemic. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.

HOW TO SELL during COVID-19 | HOW TO BUY during COVID-19

 How can The Caton Team help You?

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

What Record-Low Housing Inventory Means for You

Hello Caton Team friends! The Real Estate market is the hottest topic right now. If the pandemic did anything – it put home on the forefront. With pent up demand spilling over from 2020 and the usual lack of inventory over the winter months; this mix has ramped up the market yet again. I swear, the for the past 18 years it’s been the same story here in the Bay Area – demand for housing outweighs supply. Even with the exodus from the Bay Area at the start of pandemic; it has not put on the brakes for those who want to stay and own in the Bay Area – in fact it’s thrown fuel of the fire. Nothing The Caton Team hasn’t already faced and thrived through. 

I thought I’d share this article from Keeping Current Matters.

What Record-Low Housing Inventory Means for You

The real estate market is expected to do very well in 2021, with mortgage rates that are hovering at historic lows and forecasted by experts to remain favorable throughout the year. One challenge to the housing industry, however, is the lack of homes available for sale today. Last week, the National Association of Realtors (NAR) released their Existing Home Sales Report, which shows that the inventory of homes for sale is currently at an all-time low. The report explains:

“Total housing inventory at the end of December totaled 1.07 million units, down 16.4% from November and down 23% from one year ago (1.39 million). Unsold inventory sits at an all-time low 1.9-month supply at the current sales pace, down from 2.3 months in November and down from the 3.0-month figure recorded in December 2019. NAR first began tracking the single-family home supply in 1982.”
(See graph below):

What Does This Mean for You?

If You’re a Buyer:

Be patient during your home search. It may take time to find a home you love. Once you do, however, be ready to move forward quickly. Get pre-approved for a mortgage, be prepared to make a competitive offer from the start, and know that a shortage in inventory could mean you’ll enter a bidding war. Calculate just how far you’re willing to go to secure a home and lean on your real estate professional as an expert guide along the way. The good news is, more inventory is likely headed to the market soon, Lawrence Yun, Chief Economist at NAR, notes:

“To their credit, homebuilders and construction companies have increased efforts to build, with housing starts hitting an annual rate of near 1.7 million in December, with more focus on single-family homes…However, it will take vigorous new home construction in 2021 and in 2022 to adequately furnish the market to properly meet the demand.”

If You’re a Seller:

Realize that, in some ways, you’re in the driver’s seat. When there’s a shortage of an item at the same time there’s a strong demand for it, the seller is in a good position to negotiate the best possible terms. Whether it’s the price, moving date, possible repairs, or anything else, you’ll be able to request more from a potential purchaser at a time like this – especially if you have multiple interested buyers. Don’t be unreasonable, but understand you probably have the upper hand.

Bottom Line

The housing market will remain strong throughout 2021. Know what that means for you, whether you’re buying, selling, or doing both.

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

I read this article HERE 

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

SOLD – by The Caton Team in Los Gatos

We love what we do and love taking care of our clients.  How can The Caton Team help You?  Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654  | Email Info@TheCatonTeam.com

Sold by The Caton Team in Los Gatos

IMG_9152

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

img_2624-15

Geoffrey’s – a San Carlos Fine Jewelry Establishment

Hello! Thank you for reading The Real Estate Beat, today – I’m featuring a local San Carlos store…

Geoffrey’s Diamonds in San Carlos

Geoffrey’s Diamonds in San Carlos is synonymous with quality and service – oh yes and beautiful jewelry, sparking diamonds and gems. Growing up in San Carlos – they were known as the standard. It’s where you went to trust your jewelry with and where you went to buy a treat.

I remember my mom brining me into the store as a kid  just tall enough to look into those amazing jewelry cases, my eyes still light up! Flash forward to my own engagement ring – we went to Geoffrey’s. Mom wanted to buy her own diamonds, we went to Geoffrey’s. Husband needed his ring adjusted – Geoffrey’s. I needed an appraisal – Geoffrey’s. Today, concerned my prong was loose, I went to Geoffrey’s, and following all the Covid protocols they fixed my wedding band and it sparkles like my wedding day.  Always kind, everyone there is so knowledgable and seeing the same faces – now masked sparks joy. Thank you Geoffrey’s for being the standard of quality and service for our jewelry. 

THEIR WEBSITE | MY YELP REVIEW | THEIR YELP PAGE | MY YELP BOOKMARKS | MY YELP PAGE

Photos of my Reviews on Instagram: The Caton Team Instagram

HOMES FOR SALE in San Carlos

Follow The Caton Team Blog – The Real Estate Beat, visit our Website – The Caton Team to start your own home search.  Read our Testimonials to get to know us or simply reach out – Call | Text Sabrina 650.799.4333 | Email  Info@TheCatonTeam.com.

The Caton Team does not receive any compensation for any posts, we use YELP for ease of use.  All restaurant reviews are unsolicited and unpaid. Photos or edites are my own. Information deemed reliable but not guaranteed. Third party information not verified.

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

Testimonial of the Day – J.R. in S.F.

WOW – what an amazing Yelp Review from our awesome clients J.R.

This came as a total surprise (I somehow didn’t see the email) so I was literally looking up a place on Yelp when I saw my own 5 Star Review. I was thrilled to read this. JR, your kind words mean the world to us.  We love what we do and we love taking great care of our clients – like you!

“Outstanding relators. Sabrina was an excellent communicator with us, and a fierce negotiator on our behalf. Having Susan’s expertise made us stronger each step of the way. Sabrina and Susan first impressed us with their clear knowledge and strong experience, as well as their warmth. They showed clear willingness to  understand us as clients and support us in our goal of buying in SF, even when it appeared out of reach. Even though they are based on the Peninsula, they both demonstrated a strong understanding of the SF market  and instantly built an effective working relationship with the sellers agents, or strengthened an existing relationship. When it was clear we needed to make a change in our search, Sabrina was understanding and helped guide us to a house we ADORE. Sabrina and Susan quickly sized up properties we were interested in and provided us with factual, detailed responses to help us make decisions about proceeding with properties. Sabrina was clear, thorough and direct in reviewing disclosures with us and helped us as first time buyers to feel comfortable with the process, especially in managing contingencies and the risks involved. Sabrina is highly organized and timely in writing offers, she even knew how to make our letters to the sellers stronger. Sabrina wowed us with her negotiating and advocacy for us with the sellers agent. We were overall thrilled with Sabrina and Susan’s work and will definitely work with them again in the future.”

– J.R.

To read all our testimonials visit The Caton Team Testimonials.

Need Real Estate help? Contact The Caton Team for a consultation.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Why Housing Market Potential May Build on Momentum from Historic 2020

My phone is ringing off the hook and I’m happy to chat about the hottest topic – where the already amazing Real Estate Market is going… so here’s a great article from First American.

Call | Text | Sabrina 650.799.4333 |EMAIL |  WEB|   BLOG

In the final month of 2020, the market potential for existing-home sales reached its highest point since 2007, rising to a 6.18 million seasonally adjusted annualized rate (SAAR) of sales. While the winter months are traditionally real estate’s slow season, the housing market had one more surprise for us in 2020 as our measure of the market potential for existing-home sales showed the housing market again broke with traditional seasonal patterns during this unprecedented year.

“Twin housing market accelerants — record low mortgage rates and the demographic boost from millennials, the largest generation in U.S. history, aging into their prime homebuying years – super-charged demand. Yet, the housing market also faces a historic and worsening inventory impasse you can’t buy what’s not for sale.”

Twin housing market accelerants – record low mortgage rates and the demographic boost from millennials, the largest generation in U.S. history, aging into their prime homebuying years – super-charged demand. Yet, the housing market also faces a historic and worsening inventory impasse – you can’t buy what’s not for sale. In 2020, the growth in house-buying power fueled by low mortgage rates was the primary driver of housing market potential, while existing homeowners choosing not to list their homes for sale was the biggest headwind. Fortunately, the potential sales increase from house-buying power was more than the loss from rising tenure length in 2020.

House-Buying Power, Millennials Super-Charge Housing Market Demand

House-buying power, how much home one can afford to buy given their income and the prevailing mortgage rate, is a key driver of home-buying demand. The primary reason for the increase in house-buying power in 2020 was falling mortgage rates. Since December 2019, the 30-year, fixed-rate mortgage fell by slightly more than one percentage point. Holding household income constant at its December 2019 level, that means potential home buyers gained nearly $60,000 in house-buying power from falling mortgage rates alone. If you factor in the growth in household income, home buyers gained approximately $87,000 of total house-buying power in 2020. Because an increase in house-buying power allows a potential home buyer to purchase more home for the same monthly payment or purchase the same amount of home for a lower monthly payment, increased house-buying power helped super-charge housing market potential. Compared with one year ago, falling mortgage rates and rising incomes for those still employed resulted in nearly 389,000 potential home sales in December.

Rising Tenure Squeezes Housing Market Supply

Existing-home sales make up approximately 90 percent of all sales, so the rising tenure length of existing homeowners means fewer and fewer homes for sale and is the primary reason for the lack of housing supply. As existing homeowners have increasingly chosen not to list their homes for sale during the pandemic, average tenure length – the amount of time someone lives in their home – has soared to a historic high of approximately 10.5 years, up from an average of 10 years just one year ago. In last month’s existing-home sales report, months’ supply hit a historic low of 2.3 months. That means it would take just over two months to run out of homes for sale at the current pace of sales. The lack of homes for sale caused by the increase in tenure length reduced the potential for existing-home sales by 170,200 in December compared with a year ago.

What should we expect in 2021? More of the same, but in a more positive economic environment. The successful dissemination of a vaccine should put an end to the “stop-start” pattern of restrictions imposed on businesses, which should help the economy recover. Low mortgage rates will continue to support strong house-buying power as more and more millennials age into homeownership, keeping demand robust. While the supply-demand imbalance will persist, existing homeowners who were hesitant to sell amidst the worst of the pandemic may be encouraged to bring their homes to market, relieving some of the supply shortage. Swelling demand and the potential for greater supply means housing market potential in 2021 is likely to remain strong and build off a historic 2020.

December 2020 Potential Home Sales

For the month of December, First American updated its proprietary Potential Home Sales Model to show that:

  • Potential existing-home sales increased to a 6.18 million seasonally adjusted annualized rate (SAAR), a 2.3 percent month-over-month increase.
  • This represents a 77.1 percent increase from the market potential low point reached in February 1993.
  • The market potential for existing-home sales increased 11.9 percent compared with a year ago, a gain of nearly 658,628 (SAAR) sales.
  • Currently, potential existing-home sales is 683,971 million (SAAR), or 10.0 percent below the pre-recession peak of market potential, which occurred in April 2006.

Market Performance Gap

  • The market for existing-home sales underperformed its potential by 1.2 percent or an estimated 73,142 (SAAR) sales.
  • The market performance gap increased by an estimated 21,960 (SAAR) sales between November 2020 and December 2020.

First American Deputy Chief Economist Odeta Kushi contributed to this post.

What Insight Does the Potential Home Sales Model Reveal?

When considering the right time to buy or sell a home, an important factor in the decision should be the market’s overall health, which is largely a function of supply and demand. Knowing how close the market is to a healthy level of activity can help consumers determine if it is a good time to buy or sell, and what might happen to the market in the future. That is difficult to assess when looking at the number of homes sold at a particular point in time without understanding the health of the market at that time. Historical context is critically important. Our potential home sales model measures what we believe a healthy market level of home sales should be based on the economic, demographic and housing market environments.

About the Potential Home Sales Model

Potential home sales measures existing-home sales, which include single-family homes, townhomes, condominiums and co-ops on a seasonally adjusted annualized rate based on the historical relationship between existing-home sales and U.S. population demographic data, homeowner tenure, house-buying power in the U.S. economy, price trends in the U.S. housing market, and conditions in the financial market. When the actual level of existing-home sales are significantly above potential home sales, the pace of turnover is not supported by market fundamentals and there is an increased likelihood of a market correction. Conversely, seasonally adjusted, annualized rates of actual existing-home sales below the level of potential existing-home sales indicate market turnover is underperforming the rate fundamentally supported by the current conditions. Actual seasonally adjusted annualized existing-home sales may exceed or fall short of the potential rate of sales for a variety of reasons, including non-traditional market conditions, policy constraints and market participant behavior. Recent potential home sale estimates are subject to revision to reflect the most up-to-date information available on the economy, housing market and financial conditions. The Potential Home Sales model is published prior to the National Association of Realtors’ Existing-Home Sales report each month.

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

I read this article HERE 

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Information on Prop 19

Hello Caton Team Friends,

Attached is a PDF hotsheet to answer some of your Prop 19 questions. Your CPA is the best person to discuss any and all tax ramifications. The Caton Team stand by to help our clients with their Real Estate goals and questions.

This information is provided as a courtesy. Taxes, though involved in Real Estate – we as Realtors are not privy to discuss taxes. This information is provided for informational purpose and all tax questions should be addressed by a tax professional.

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HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

I read this article in C.A.R – our Real Estate trade magazine. 

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Reminder – Property Tax Due Feb 1 LATE APRIL 10th

Just a friendly reminder that the 2nd Installment of Property Tax is Due Feburary 1; late April 10th.  For more info visit – San Mateo Tax Info

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19 HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Are Some Buyers Going ‘Too Far’ to Win a Bidding War?

Hello The Real Estate Beat readers, I thought I’d share this article not to instill fear in buying but to show how competitive it is. Which is nothing new around here. Instead of throwing just money at the situation – The Caton Team has some great tools to make your offer stand out – contact us any time.

Call | Text | Sabrina 650.799.4333 |EMAIL |  WEB|   BLOG

Facing an upsurge in housing demand across the country, many home buyers are finding themselves in bidding wars for the limited inventory on the market. To win, buyers are trying to find ways to entice sellers beyond price—and at times are taking it too far, real estate professionals say.

Mary Lou Wertz of Maison Real Estate in Charleston, S.C., talked to The Wall Street Journal about one couple relocating from New York who fell in love with a $1.2 million, four-bedroom home online. The seller had already accepted another offer, however. The New York couple offered to pay $10,000 more than the other buyers as well as offer their competitors $25,000 to walk away from the home. They also told the seller that they would make a $30,000 donation toward a hospital for cancer research since the seller had recently lost his wife to cancer.

Ultimately, the New York couple’s offer was not accepted. The offer seemed “a little over the top” to the seller, Wertz told the Journal.

Another couple shared with the Journal how they toured 50 Los Angeles homes, submitted 16 offers—sometimes above the asking price—and were outbid every single time. But they weren’t about to lose out on a three-bedroom home listed for $735,000 in the Northridge area. “We were turning up at showings, and there would be a line of people who were there before us,” Andrea Kissling of Los Angeles told the Journal. “These houses were getting 30 or 40 offers and going $100,000 over asking.”

The buyers noticed memorabilia around the house of the Harry Potter films. So they produced a Harry Potter-themed video for the sellers (one of the buyers provides design services for Warner Bros.). The video fawned over the home and showed the couple reading Harry Potter books to their children. The couple also offered to buy the sellers VIP passes to The Wizarding World of Harry Potter at Universal Studios Hollywood.

Despite all the work, the couple still lost out to a higher offer for the home.

Chris Furstenberg of Nourmand & Associates in Los Angeles told the Journal that one of his clients—a filmmaker—once made an offer that came with the promise of tickets to the Academy Awards. Still, the seller went for a higher offer.

Furstenberg says such enticements often only work to settle a tie in a bidding war. But if there’s a higher price, that usually always wins out in the end—no matter how much buyers try to sweeten the deal with other offerings.

The Caton Team is proud to say – most of our clients get their first house when they follow our best practices. We’re beaming when we say – we’ve had a total of $200,000 since 2019 of sellers who left money on the table to take OUR Buyers offer – which was NOT the highest offer due to our Amazing Offer Package. Contact us anytime about The Caton Team Advantage. 

Call | Text | Sabrina 650.799.4333 | EMAIL |  WEB|   BLOG

Get exclusive inside access when you follow us on Facebook & Instagram

HOW TO SELL during COVID-19HOW TO SELLHOW TO BUY during COVID-19- HOW TO BUY MOVING MID PANDEMICTRUST AGREEMENTS and HEALTH CARE DIRECTIVESOUR TESTIMONIALS

I read this article HERE 

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL |  WEB|   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.