Testimonial of the Day – From Katherine

“Sabrina went above and beyond in helping us sell our home. Due to the pandemic, we were trapped across the country, and Sabrina helped us with virtually every aspect of prepping the home for sale before listing. She gave honest and excellent advice on what would be cost-effective to update prior to the sale. The home attracted a lot of attention, more than we anticipated, and we had showings every 30 minutes all day until our offer date was set. We were thrilled to sell our home way over our asking price, much higher than our expectations! We highly recommend The Caton Team!”

  • Katherine

THANK YOU Katherine – Your kind words mean the world to us; your trust even more. We truly enjoyed every facet of getting Palmer ready for market – I had the best time fielding calls from over 200 agents, reviewing 26 offers, and selling your home at a new personal best. We enjoyed helping you buy your first home and enjoyed selling your home – thank you! We wish you and yours all the best on your next adventure.

We love what we do and we love taking great care of our clients – how can The Caton Team help you?

Need Real Estate help? Contact The Caton Team for a consultation.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  

EMAIL  |  WEB  |   BLOG

Get to know us at The Caton Team

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Best Time to List a Home for Sale: Mid-Week

When preparing a home for sale – the target LIVE date is simple – a Selling Team wants to gain maximum exposure and give time for Buyers to act – The Caton Team and Realtor.com agree – List your home for sale Mid-Week. 

The Caton Team knows the significance of time in Real Estate – it’s even in the contract. When we represent a home – The Caton Team prefers to go on the market mid-week to ensure that Buyers and their Realtors have time to connect, view the home and review disclosures. We know the strength of an offer relies on the confidence of the Buyer. When Buyers are given time to do their due diligence – it will only increase the quality of the offer a Seller receives.

It’s hard in a market when some homes are sold with pre-emptive offers in seconds and it feels like pure madness. I firmly believe the industry can temper this by allowing a home to be marketed for a week at a minimum, hey – throw us a few extra days please – and set an offer date at least 7-9 days out. However, each home is a unique situation and requires its own game plan. 

With Buyers writing non-contingent, significantly over list price offers… With the effort Sellers are putting forth to move out, prep, and stage a home for sale – mid-pandemic – as an industry, we should give Buyers time to digest disclosures in order to write that ‘knock it out of the park’ offer. By listing mid-week and not only on Fridays – we’re giving Home Buyers and their Realtors time to do things properly.

We no longer need to rely on weekend open houses and broker tours for market exposure. The Caton Team uses 3D tours, Virtual Tours, amazing photography, and a complete disclosure package to ensure our potential Buyers know what they’re buying before they walk in the door. 

In response to the article – the reason homes sell for more when listed mid-week comes down to the theme of this post – time! When working with Home Buyers, if the Caton Team has time to run the offer price by our lender – time to review disclosures page by page with our clients. When we have time to call inspectors with follow-up questions – our clients can write stronger offers because they’ve had the time to do their due diligence or as I like to say – homework. A Buyer’s clarity and understanding of their largest financial undertaking will result in a stronger and more confident offer. A Win-Win for all parties. It’s sound business practices that are the cornerstone of our service.

The Caton Team successfully represents both Buyers and Sellers in order to know the idiosyncrasies for both sides. When we listed Belmont – this home was shown daily for 9 days from 7am to 9pm. Not soley on weekends. It’s clear, demand is out there for housing in the Bay Area – regardless of the price point. 

My advice to Buyers – anyone just seeing homes on the weekend is a day late and a dollar short. In our experience, clients who make time to view homes during the week – have more time to review disclosures, ask questions, follow up with inspectors and draft a non-contingent offer they not only understand but feel comfortable and confidant signing. We’ve had better success and often get our clients their first or second offer because our clients make time for the largest financial investment of their lives.  

No matter the market, The Caton Team believes in order to be successful in the Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with integrity, while strategically maneuvering through negotiations and contracts.  

A mother and daughter-in-law team with 40 years of combined, local real estate experience, knowledge, and know-how – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time. Call | Text | 650.799.4333 | Email | Info@TheCatonTeam.com

Article from Realtor.com

Homes that are listed on a Tuesday, Wednesday, or Thursday tend to sell for $1,700 more than homes listed on the weekend—in some markets that could be even thousands of dollars more. These middle-of-the-week listed homes also sell nearly two days faster, according to new research from the real estate brokerage Redfin, which tracked home sales data from July 2020 to February 2021 nationwide.

“Because the market is so competitive right now, most homes will receive plenty of attention regardless of when they’re listed,” says Daryl Fairweather, Redfin’s chief economist. “But Sellers can still maximize their potential profit simply by listing in the middle of the week, which gives potential Buyers a few days to see the home, talk to their agent, and set up a showing for Saturday or Sunday.”

A separate study from realtor.com® also shows the best time of year to list a home is the week of April 18-24. Sellers who list their homes next week could have 5% less competition, sell eight days faster, and see 11% more online page views than the average week, according to the analysis.

Regardless, to have the most selling success, price the home appropriately from the start—which includes not underpricing the home. “If the home is priced too high, fewer Buyers will see the home, but if it’s priced too low, the Seller may be inundated with so many tour requests a serious Buyers could give up before laying eyes on it,” Fairweather says. “The goal is to get as many serious Buyers as possible to tour your home, make offers, and drive up the sales price.”

The Redfin study found that homes listed in midweek in Boston tended to sell for an average of $7,100 more than homes listed on the weekend. Boston had the largest premium of the 25 metro areas tracked in the analysis. Other markets noticing a high premium included Newark, N.J. (homes listed midweek tended to sell for $4,500 more); Seattle ($4,400); Oakland, Calif. ($3,500); and Denver ($3,200).

Source: 

List Your Home in the Middle of the Week to Sell for More Money,” Redfin (April 13, 2021) and “The Best Time to Sell a Home: The Week of April 18-24,” realtor.com® (April 15, 2021)

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TESTIMONIALS | HOW TO SELL during COVID-19 | HOW TO SELL | HOW TO BUY during COVID-19- HOW TO BUY | MOVING MID PANDEMIC | TRUST AGREEMENTS & HEALTH CARE DIRECTIVES| APPRISALS in 2021 | THE COST of WAITING | SOLD BY THE CATON TEAM

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan 

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

SOLD – by The Caton Team in San Carlos

Helping our clients achieve their Real Estate goals is our number one priority – more now than ever in the time of Covid.  As an essential service, The Caton Team is ready to serve.  I cannot wait to share the whole story behind this journey as it will bring a smile to your face – stay tuned and don’t forget to subscribe to our blog – TheRealEstateBeat.blog – and never miss a beat!  To read more about how The Caton Team can serve you check out our Testimonials.

3D Tour | Proerpty Information| Testimonials

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3D Tour | Proerpty Information| Testimonials

We love what we do and love taking care of our clients.  

How can The Caton Team help You?

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |  EMAIL  |  WEB  |   BLOG

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

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Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

 

SOLD – by The Caton Team in San Bruno

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We love making our clients Real Estate dreams a reality.  Want to buy a new home but also have to sell your current home?  We can help with that.  Each situation is unique to your needs so please contact The Caton Team for a personal consultation.  We know we can help you achieve your Real Estate goals. 

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We love what we do and love taking care of our clients.  How can The Caton Team help You?  Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654  | Email Info@TheCatonTeam.com

 

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

 

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

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Get Ready Capital – Now Berkshire Hathaway can help Sellers preapre for market with an INTEREST FREE LOAN!

The Caton Team is proud to announce, that Berkshire Hathaway HomeServices can loan a sellers up to $30,000 or 20% of their home’s equity – towards preparing a home for sale.

Fund are available after a 48 hour approval process, flexible to select any vendor a seller wants, flexible on what a seller spends their funds on, no vendor platform markups, no lien on the property, no fees or interest paid by the seller and so much more.  We’d love to sit down with you and discuss how Get Ready Capital can help you!

Contact The Caton Team for further details and how to qualify.

Call | Text  650.799.4333 | Email | Info@TheCatonTeam.com

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Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.


 

Where is this Real Estate Market Headed?

Where is this Real Estate Market Headed?  That is the hottest topic in Real Estate today!  

I just found a great article keepingcurrentmatters.com – that took several surveys to give us something to chew on.  The below image takes those surveys and shows us some different values. 

It is interesting to see the forecast for each model.  Just know Real Estate goes up and down, we’ve reached our 10 years mark since the crash – we’ve seen massive market healing but now – are we at the top?

Real Estate has and always will be a long term investment.  It goes up and down over the years.  Yes, in hot markets it feels like you can buy and flip in two weeks but that market is in the past now.  For most of 2019 and staring in Fall of 2018 – The Caton Team saw a change in the market.  Here on the San Francisco Peninsula – we are in a Buyers Market!  Now – let’s be real – well priced homes, in good areas are going to warranty more actively.  I hosted a well priced duplex this weekend and they have an offer date set after four days on the market.  It’s the first offer date I’ve seen in a while.  But that price and location – makes it a hot market.

However, as hot as new listings are – don’t forget to look at older inventory.  If a home is on the market over the Fall and Holidays it is because it has to sell – giving buyers a great opportunity. 

So where is the market going?  How about we ask you a different question? Where are you going?  Do you want to make Silicon Valley your home?  Do you work here, love what you do and want to earn some equity instead of wasting money on rent?  Do you think prices are so high – you can’t buy – have you considered house hacks or co-investing.  If you see the vaule if Real Estate no matter where we are in the Real Estate High Low cycle – then you know – now is a great time to buy.

With so much conflicting information out there, making the right decision can be daunting.  If you have some questions or just want to bounce around idea – give The Caton Team a call.  We’re not here to sell you a house – but we are here to help you invest in your future. 

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I read this article at: keepingcurrentmatters.com

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.


 

 

Bay Area housing market cools, but it’s still nuts – SF Chronicle

By: Kathleen Pender 

The Bay Area real estate market went into 2018 with a bang and out with a whimper.

In the first half of the year, the median price rose almost 17 percent to an all-time high of $875,000 in June. In the second half, it fell 10.3 percent from that peak, ending at $785,000 in December.

The December price was down 3.7 percent from November but up 4.6 percent from December 2017, according to a report Thursday from research firm CoreLogic. It includes all new and existing homes and condos in the nine Bay Area counties.

An earlier report from the California Association of Realtors — which includes only existing, single-family homes entered into a multiple listing service — said the Bay Area median price fell to $850,000 in December, down 6.1 percent from November and down 3.6 percent from December 2017. That was the first year-over-year drop since March 2012.

Any way you look at it, the market downshifted in the last three months of 2018. As the stock market plunged and mortgage rates rose a half percent to almost 5 percent, buyers backed off, inventory grew, price cuts surged, and price appreciation slowed from the double to single digits on a year-over-year basis.

The number of homes sold in December fell to 5,341 across all nine counties, down 13.2 percent from November and 21.6 percent from December 2017. That was the lowest sales count for a December in 11 years, CoreLogic said.

Many sellers, perhaps unaccustomed to a less-than-ridiculous market, took their homes off the market or let their listings expire. A total of 2,493 listings in the nine Bay Area counties were withdrawn or expired in December, compared with only 1,154 in December 2017 and 1,487 in December 2016, according to analyst Patrick Carlisle of the Compass real estate firm.

“December was rock bottom,” said Chad Eng, a Redfin agent in Silicon Valley. “Buyers are hesitating, on the sidelines. Sellers are still focusing on comps from six months ago.”

Instead of selling in days like they were earlier in the year, homes took weeks or even months to sell. Homes that closed in December had been on the market 29 days before getting into contract. That was up from 23 median days on market in November and 17 in December a year ago, the Realtors association reported.

Eng said things picked up around the middle of January, as the stock market recovered and mortgage rates fell back into the 4.5 percent range. “I wonder if it’s a sign of what we will see in the spring,” or just a normal seasonal rebound, he said.

Santa Clara County was the hottest market in the Bay Area — and most of the country — for the first part of the year as prices rose in the teens and 20s year over year. In February, its median price topped $1 million for the first time, rising to $1,080,000, up 27.8 percent.

That was the month a two-bedroom, one-bathroom, 848-square-foot home on Plymouth Street in Sunnyvale sold for $2 million cash — making headlines as the height of Silicon Valley insanity.

That was and still is a record price-per-square-foot for Sunnyvale, said Doug Larson, a Coldwell Banker agent, who represented the seller. “Now with the softening market, I doubt that anybody will beat it, at least for a while,” he said.

After hitting $1.15 million in June, Santa Clara’s median price has fallen to $1 million in December, exactly where it was a year ago.

January is always a slow month for the real estate market, as sellers recover from the holidays and get their homes spruced up for the busy spring season.

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“Homes that sell in the winter are typically homes that have been sitting on the market awhile and have to take a price cut,” said Redfin Chief Economist Daryl Fairweather.

Right now, “buyers are in a holding pattern,” she added. “They don’t know if this is as good as it’s going to get, if prices come down or more homes come on the market.”

She noted that a slower market is good for buyers because “they have more negotiating power” and for sellers who are moving up to a more expensive home because “overall they are going to be saving more money.”

Fairweather predicts that prices will end the year about where they are now. “I would be surprised if they go down,” she said.

Nancie Allen, president of Bay East Association of Realtors, said the government shutdown in January made it hard to tell where the market is headed. The next two weeks will be a better indicator. The market now “is all over the place,” she said. Some homes in Fremont have been sitting on the market for a while, while one had 15 offers.

Aaron Terrazas, a senior economist with Zillow, said his data show that home prices in the last quarter of 2018 rose at their slowest annual pace for any quarter since 2010.

He predicts that prices will appreciate 5 to 6 percent this year in the San Francisco metro area and 7 to 8 percent in the San Jose metro area, assuming interest rates stay low.

Kathleen Pender is a San Francisco Chronicle columnist. Email: kpender@sfchronicle.com Twitter: @kathpender

I read this article at: SF Chronicle

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.

Why Homebuyers Pass Up Good Homes

Selling your home takes hard work and commitment to get it ready to impress buyers.  While you cannot control the market, you can control your home’s appeal.  Don’t let the following reasons make buyers pass on purchasing your home!

  1. PRICE:  If you price your home too high, the right buyer won’t see it, and the ones who do see it will quickly realize other homes in the same ring offer more value.
  2. CLUTTER:  If your tables are full to the edge with photos, figurines, mail and coffee cups, buyers will be more focused on trying not to break something than considering your home for purchase.  To much stuff makes it confusing for buyers to see the rooms clearly, so they’ll move onto to a cleaner choice.  Not because the house is “dirty” – simply because you so clearly live there and the buyer can’t see past “your” house to “their” house.  When going to sell it is time to start packing up everything!  I sometimes find myself distracted by photos or art that even a pro – gets swept up!  It is important to present your home in a simply fashion so the buyer can mentally move in.
  3. DEFERRED MAINTENANCE:  Buyers really want home that’s been well-maintained, so it’s your job as the homeowner to keep your home in good condition.  You don’t want buyers wondering what needs fixing and how much that will cost BEFORE they write their offer.  Chances are if the list is too long they’ll find a better suited home for their needs and budget.
  4. OUTDATED DÉCOR:  The reason people are looking at your home instead of buying brand new is because of cost and location.  They want your neighborhood but not a dated-looking home.  Take popcorn ceilings and flocked wallpaper down BEFORE you go on the market.  Replace carpet with an upgrade or perhaps hardwood floors.  Even vinyl flooring makes better sense than saying “the new owner can change it”.  Chances are there will be no new owner if they can’t see past the old.
  5. SMELLS:  There’s not a buyer in the world who will buy a home that smells like pets, dirt or water damage.  If you get an offer at all, it will be low and contingent on a positive inspection.  Replace the carpets and drapes and soft materials around the home that retain smells.  Repaint.  Prepare the home to be showcased.

Whenever you place your home on the market, you truly need to look at the home through difference eyes.  Get it ready to sell – make it shine!

Got Questions – The Caton Team is here to help.  We are but a call or click away!

The Caton Team is comprised of Susan and Sabrina Caton – a mother/daughter in law team.  We are full time, local Realtors with over 25 years of combined Real Estate experience.  How can The Caton Team help you?

I read this article at: 

Remember to follow our Blog for the local real estate beat, a pulse on the San Francisco Peninsula at: https://therealestatebeat.wordpress.com

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at:  Info@TheCatonTeam.com

Call us at: 650-568-5522  Office: 650-365-9200

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

HomeSnaphttp://www.homesnap.com/Sabrina-Caton

Visit our Website at:   http://thecatonteam.com/

Visit our INSTAGRAM page:  http://instagram.com/thecatonteam

PINTREST: https://www.pinterest.com/thecatonteam/

Visit us on FACEBOOK:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

YELP us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or YELP me:  http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Twitterhttps://twitter.com/TheCatonTeam

Connect with us professionally at LinkedInhttps://www.linkedin.com/in/sabrinawendtcaton

https://www.linkedin.com/in/susancatonrealtor

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Effective. Efficient. Responsive.  What Can The Caton Team Do For You?

Berkshire Hathaway HomeServices – Drysdale Properties

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE# 70000218/ Office BRE #01499008

The Caton Team does not receive compensation for any posts and the information is deemed reliable but not guaranteed.

Seller’s Advice – Negotiating…

When you list your home for sale, you believe you’ve priced it right, staged it beautifully, and timed the market correctly for a quick sale.  But that doesn’t mean buyers will pay full price.

First-time homebuyers deferred home-buying seven years longer than other generations and are challenged by high home prices, large down payment requirements as well as unprecedented college debt.  Due to the last recession, housing stock is older and few new homes are available.

So even though your housing market may be healthy with homes selling quickly, expect to negotiate.  Negotiating doesn’t mean you win and the buyers loses, or you lose and the buyer wins.  It’s a way for both of you to win.  The Caton Team always says – buying and selling a home is a meeting of the minds – not a force of hand.

Don’t take a low offer personally.  The buyer may be using the low price to tell you something, like your hime is tired or overpriced for the neighborhood.  Or perhaps it is ALL THEIR MONEY!  Your job is to find out what that something is.  Have your Realtor ask their reasoning for offering such a low price.  You’ll be surprised!

Meanwhile, ask your Realtor for an updated comparable market analysis.  Markets change quickly and learning new information may convince you to reconsider your position.  Be flexible on the points that count most with the buyer like closing costs.  Throw in the washer and dryer, and the buyer could be more flexible when it comes to repairs and other concerns.

You want to keep the dialogue open and a possible deal alive.  Remember, the buyer chose YOUR home, and it could be your best opportunity to sell.

 

GOT QUESTIONS?  The Cat Team is here to help.  We are a call or click away.

 

The Caton Team is comprised of Susan and Sabrina Caton – a mother/daughter in law team.  We are full time, local Realtors with over 25 years of combined Real Estate experience.  How can The Caton Team help you?

Remember to follow our Blog for the local real estate beat, a pulse on the San Francisco Peninsula at: https://therealestatebeat.wordpress.com

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at:  Info@TheCatonTeam.com

Call us at: 650-568-5522  Office: 650-365-9200

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

HomeSnaphttp://www.homesnap.com/Sabrina-Caton

Visit our Website at:   http://thecatonteam.com/

Visit our INSTAGRAM page:  http://instagram.com/thecatonteam

PINTREST: https://www.pinterest.com/thecatonteam/

Visit us on FACEBOOK:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

YELP us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or YELP me:  http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Twitterhttps://twitter.com/TheCatonTeam

Connect with us professionally at LinkedInhttps://www.linkedin.com/in/sabrinawendtcaton

https://www.linkedin.com/in/susancatonrealtor

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Effective. Efficient. Responsive.  What Can The Caton Team Do For You?

Berkshire Hathaway HomeServices – Drysdale Properties

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE# 70000218/ Office BRE #01499008

The Caton Team does not receive compensation for any posts and the information is deemed reliable but not guaranteed.

Fall Real Estate Market – For Sellers….

For those of you who follow my blog – you may have read my entry about buying in the Fall. It truly is a great opportunity in the market. So today, let me focus on the sellers because it is still a great time in Silicon Valley Real Estate.

Often sellers feel, in order to get the most bang for their buck, they need to wait and sell in the Spring. Yes, that can be true. Historically that is when the most buyers are out in force and their football spouses are off the sofa!  However, I don’t know about you – but life happens everyday all year round – so often, a seller cannot wait till March to get their home on the market. And I’m here to say – that is ok!

Truthfully every day homes come on and off the market. Life has its moments – job transfers, babies, weddings and funerals. There are always buyers in the mix – it’s just that most of them are on board in the Spring. It can be a frenzy and in that frenzy some homes can get overlooked. Making the Fall a great opportunity to stand out.

Today, we are in a very interesting Fall Real Estate market. We truly have the lowest interest rates in history. 3% at the moment! Now, for several years I know we’ve been saying these are the lowest rates in history – because they have continuously gone down. However, it is forecasted to change. Many people feel our market is fueled by these lowest of low rates and that once rates go up – purchase power will go down. Well that is truly the brass tacks of it – they are right. That is how the math works. Yet there is one thing that keeps our Silicon Valley Real Estate market strong – demand. We have the most demand in the country and that keeps our values up.

So what does this mean for sellers? If you wait to sell your home next year in the Spring – and interest rates go up – you could loose a chunk of your potential buying pool. And how home prices keep soaring up – is demand and multiple offers on homes. Without multiple offers the catbird seat is handed over from the seller to the buyer. Really it comes down to this – you will sell your home for the best price the current market will hold. So no matter what happens – keep that in mind. And right now – market values are still up and with demand to boot.

Usually I do not see many homes come on the market in the Fall. However in recent weeks, that opposite is true. I am actually seeing homes listed every day – along with many price reductions for homes that may have been lost in the shuffle over the Summer. (Happy to chat about how that happens if you are interested – reach out.)

So, if you are considering a move – chew on this – each client has unique Real Estate needs. I cannot, nor my Realtor constituents, foretell the future. What we can do is plan on the market today. With so many eager buyers still in the market, holding their awesome pre-approval letters and dying to lock at 3% interest rate – they are ready, willing and able to buy NOW. Which makes this a unique and wonderful time to sell!

Do you have questions or concerns – please contact The Caton Team, we’re happy to sit down with you, listen your needs and goal and devise a plan of action. Maybe we sell today, maybe tomorrow – either way The Caton Team is dedicated to your financial needs and goals. Let’s end this year on a positive note. How can The Caton Team help you?

Remember to follow our Blog for the local real estate beat, a pulse on the San Francisco Peninsula at: https://therealestatebeat.wordpress.com

Got Questions? – The Caton Team is here to help.  

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App:  http://thecatonteam.com/mobileapp

Visit our Website at:   http://thecatonteam.com/

VISIT OUR INSTAGRAM PAGE: http://instagram.com/thecatonteam

Pintrest: https://www.pinterest.com/thecatonteam/

Visit us on Facebook:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

Yelp us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or Yelp me: http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Connect with us professionally at LinkedIn: https://www.linkedin.com/in/sabrinawendtcaton

https://www.linkedin.com/in/susancatonrealtor

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Effective. Efficient. Responsive.  What Can The Caton Team Do For You?

 

Berkshire Hathaway HomeServices – Drysdale Properties

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE# 70000218/ Office BRE #01499008