We’d like your opinion on Virtual Staging…

I want to talk about the sofa in the room — or the one that isn’t…

If you’ve looked at homes for sale online, you may or may not have noticed it – Virtual Staging.  It’s happening more and more and I’m curious what you think of it.

I get it, we live in a virtual world with snapchat filters and photoshop.  We’re used to seeing doctored up pictures every day; why wouldn’t it apply to home photos?  However, there’s a little voice in my head that says — truth in advertising.  I’m not judging — it just in Real Estate we have to be careful where we draw the line on photo enhancements. 

To be frank, staging is usually up for a couple months and then moved along if the house hasn’t sold yet.  So in the end, there is a chance the staged photos online do not line up with the home in person.  So yes, walking into an empty home you saw furnished online is commonplace; but that’s not the point of staging.

Several times the Virtual Staging has come up in conversation, mostly a text or email asking — is that a real sofa while perusing online or when we walk in the door I hear I knew that was a fake sofa.  Now it’s becoming a game, as the photos look more real it’s hard to determine.  I know it comes down to budget, it is far less expensive to do Virtual Staging than paying for the real deal in 3D. 

The point of staging is the WOW factor when you walk in the door.  It’s truly hard to visualize an empty space for what it could be.  Some people can do it, some cannot — we all have our gifts.  The point of staging is to show the potential of a space, which translates into great photos. 

I always say staging is important for the photos.  But that’s just the hook — a home needs to photograph well these days, just like models selling clothes — it’s all about the lifestyle.  However, nothing can replace walking into a well staged home — really seeing the possibilities — far better than an empty room. 

My concern is where we will draw the line, how much will be digitally altered to the point it’s not the house you walk into.  So please, indulge me — it’s the Realtor and Marketing Major in me that is dying to know your thoughts!

Thanks for reading…

Got Real Estate Questions?   The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.  How can The Caton Team help you?

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654

Email |   Info@TheCatonTeam.com

The Caton Team – Susan & Sabrina
A Family of Realtors
Effective. Efficient. Responsive.
What can we do for you?

The Caton Team Testimonials | The Caton Team Blog – The Real Estate Beat | TheCatonTeam.com | Facebook | Instagram | HomeSnap | Pintrest | LinkedIN Sabrina | LinkedIN Susan

Want Real Estate Info on the Go?  Download our FREE Real Estate App:  Mobile Real Estate by The Caton Team

Berkshire Hathaway HomeServices – Drysdale Properties

DRE # |Sabrina 01413526 | Susan 01238225 | Team 70000218 |Office 01499008

The Caton Team does not receive compensation for any posts.  Information is deemed reliable but not guaranteed. Third party information not verified.