real estate market – Page 48 – The Real Estate Beat

5 Staging Mistakes – Great Article from Trulia

5 Staging Mistakes Sellers Think Are Awesome —and How to Change Their Minds

Nowhere in life is the old adage that beauty is in the eye of the beholder truer than in real estate. One woman’s dream home might be a mid-century modern, Mad Men styled contemporary, while another’s includes all the gingerbread charm of a classic Victorian. But when it comes to prepping a home to be viewed and (fingers crossed!) sold, there is both art and science to staging a home before its listed to maximize its appeal to the broadest number of target buyers.

The challenge is this: staging is an investment, one every seller can’t afford to make (although studies have shown professionally staged homes sell faster and for more than non-staged counterparts). So many sellers take it on as a do-it-yourself project which, like all DIY home improvement projects, can be fantastic or, mmm, not—depending on the approach, skill, and resources of the ‘self’ who does it.

Here are a few common scenarios in which sellers think their staging is awesome and buyers, well, beg to differ. Plus, check out the tactful things agents can say to help get sellers back on track:

Love these tips? Share this helpful handout with clients.

The sellers used beat up or ugly furnishings and decor.

Great staging—DIY or professional—includes choosing furniture that shows the home off in its best light, and positioning the furnishings optimally, too. Sometimes this can be done using certain pieces of the seller’s furniture. Other times, furniture must be rented or otherwise obtained. One area in which budget-minded sellers like to save money on staging is by finding cheaper alternatives than renting new furniture from a staging company or store.

In this era of Craigslist, eBay, Freecycle, estate sales and other peer-to-peer online stores and trading sites, there is an abundance of access to used furniture at great prices. I have no bone to pick with the smart sellers who use these tools to replace their own furniture with something that is in better condition, more attractive or a smaller scale than their own, so as to highlight how much space their home truly offers. That said, using old, floral sofas from Craigslist’s Free Section, unattractive thrift store ‘artwork’ or even their own truly worn out, old furniture is a recurring reason buyers cite for focusing on how bad the staging is vs. the house itself.

What’s worse, the furnishings a seller might think was THE BEST BARGAIN EVER might actually give the nice home a worn-down, unkempt feel to the buyers who come to see it.

How to help your sellers: Have a consistent message throughout the process of staging. Clean and simple typically highlight a space. Before letting sellers go to town on the staging, show them examples of a beautifully staged home and one that’s not so great. The visual examples can help get your message across better than simply talking it through.

They created distracting themes and scenes.

My friend Barb Schwarz is the head of the International Home Staging Professionals Association; she defines staging as ‘preparing a home for sale so the buyer can mentally move in.’ The goal is for buyers to visualize the new-and-improved versions of their lives that the home will help them realize, so some pro stagers will set up objects to communicate the lifestyle activities that a home facilitates. It’s not bizarre to see a breakfast table and chairs on the patio of a home with lovely views, a crib and baby gear-vignette in a small room suitable for a nursery, or a popcorn maker and recliners to show off a media room’s theater-readiness.

Occasionally, though, these scenes and vignettes can go rogue, creating borderline bizarre scenarios that distract and detract more than they help.

A beach scene (ball, umbrella and all) in a midwestern bedroom, a lively Parisian mural and Eiffel tower replica in a California condo and bizarre collections (taxidermy, anyone?) are all real-life examples of staging scenes that have done more harm than good.

The house is neither clean nor clutter-free.

For various reasons, some homes just take time to sell. And if a client is living in a home that is on the market for long, it can be challenging to ensure it is perfectly pristine at all times, meaning every single time a buyer enters it. And it doesn’t take a truly filthy house to turn a buyer’s impression of a home from awesome to awful. The little messes that a family accumulates through daily living can be perceived by buyers as distracting at best—disgusting, at worst.

If the home is well staged, do not underestimate the power of piles of clothes, mail, paperwork, dishes or kids’ toys to deactivate the home-selling power of all the hard work and money that went into preparing the property in the first place.

How to help your sellers: Make sure your clients understand that you know how challenging this situation can be. Empathize with them, but also consider working out a referral coupon or discount with a local cleaning service. A weekly cleaning during the 30-60 day showing period, especially with a generous discount, can be well worth the cost, and show sellers that you get it, and you’re on their side.

There are glaring gaps.

Sometimes a home’s staging leaves a glaring gap, an elephant in the room house, so to speak. This often happens when sellers run out of time and money to prepare a place, but it can be avoided through smart advance planning and budgeting for the pre-listing property preparation.

How to help your sellers:

Rooms—Listen, I personally live in a house that is beautiful everywhere until you poke your head into my young adult son’s room. So I can relate to these sellers. This situation might be okay to live with, but it’s a real home staging fail for a property that’s on the market. Remind sellers not to let there be one or two rooms that it looks like the stager—or house cleaner—missed. And this goes for the garage, closets, cupboards and drawers, too. Buyers like to look inside these areas to see how much space they have—if they are crammed full of junk, it creates the impression that the house lacks storage and order.
Exterior vs. interior—Some homes have amazing curb appeal, but look like they’ve been run over roughshod on the inside. And the opposite is true: some look like Martha Stewart handled the inside and junk man extraordinaire Fred Sanford was in charge of the yard. Neither of these is ideal. Again, here a visual tour can help. Make note of the most budget-friendly or simple-to-do projects that may be able to help remedy any eyesores.
Multi-sensory gaps—If a home is beautiful to the eye but smells bad, is strangely hot or cold, or has a noise issue (think: neighbors’ music, freeway noise or strange in-house creaks or whirrs), buyers might appreciate the visuals but fixate on the multi-sensory challenges. Especially if there are pets, sellers may need a gut check on whether your home is smelly—sellers might be so used to it, that they can’t sense it anymore. Here, honesty is the best policy. If you have a super smelly property and don’t want to offend the seller, you may want to consider bringing in a stager for a consultation (use someone who you have a good relationship with and often send referrals to). After they look around, have them write notes for the seller. The third party perspective can help get the point across without causing tension within your client/agent relationship.

The seller lacked a neutral, expert eye.

Home decorating and home staging are two different things. When an owner decorates a home, they customize it with your specific tastes, preferences and aesthetics in mind. When staging it, the goal is to neutralize the home’s look and feel so it appeals to more buyers and doesn’t have turn-off potential. Schwarz puts it this way: ‘Decorating a home is personalizing it. Staging a home is depersonalizing it.’

I cannot count the number of beautifully decorated homes I’ve seen where the seller must have thought they needed to do zero staging, and where the seller was simply wrong. Their very personal tastes in Elvis quilt art, red lacquer furnishings or sewing machine collections had been beautifully executed for them, but also were so highly personal, so very specific that it was near-impossible for a buyer to envision their own lives or families or homes or activities taking place in that space.

This is one reason I—and every agent should—encourage even sellers who are on a tight budget and can’t afford pro staging and sellers whose homes that have been beautifully decorated to at least have a home staging consultation with their agent and a professional stager. These pros can call out little ‘edits’ (furniture or decor items you should remove) and give advice about what buyers love and hate to see in a home that clients might be able to execute yourself at a surprisingly low cost.

Tell us! What is one the biggest staging missteps you have seen (or made!)?

I read this article at: http://www.trulia.com/pro/sellers/5-staging-mistakes-sellers-think-awesome-change-mind/

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Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

Rush to Buy Homes During the Holidays? YES YES YES!

Rush to Buy Homes During the Holidays?

Home owners may be doubtful that the months of November and December will bring about a home sale. After all, aren’t potential buyers sidetracked with the holidays and likelier to postpone their house hunt due to bad weather and shorter days?

But sometimes the “off-peak” time to sell can actually be the perfect moment for sellers. Several studies show that, on average, homes listed in November and December are more likely to sell, sell more quickly, and more closely approach the asking price, according to an article at Forbes.com.

A 2011 study conducted by realtor.com® found that 60 percent of real estate professionals advise their sellers to list a home during the holidays because they believe it’s an opportune time to sell. Nearly 80 percent of the real estate professionals surveyed said that more serious buyers emerge during the holidays, and 61 percent say less competition from other properties makes it an ideal time to sell.

Thanksgiving is particularly good, the article notes. Buyers may have held out through the busy summer months hoping to find a better deal, but now they may be searching with increased urgency. Some buyers may be motivated to close before the end of the year for tax purposes. They can purchase a home late in the year to deduct home purchase costs on their taxes, such as points, interest, and property taxes. Also, certain sellers who sold their homes during the summer season may be facing a capital gains tax. They may be highly motivated to buy in November to avoid paying capital gains tax (since closing on the purchase of another house is required within 180 days).

Source: “Why November Is the Best Month to Sell Your Home,” Forbes.com/Trulia (Nov. 14, 2014)

Considering a sale – call us – The Caton Team has a wonderful marketing plan for you – 650-568-5522 or email me at Info@TheCatonTeam.com

I read this article at: http://realtormag.realtor.org/daily-news/2014/11/17/rush-buy-homes-during-holidays?om_rid=AACmlZ&om_mid=_BUaky7B89pUcTC&om_ntype=RMODaily

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App: http://thecatonteam.com/mobileapp

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

Here’s What Happens to Your Data After You Die???

As I was checking my email I came across this article and thought I would share it – sorry it is a bit morbid, but in this day in age – the digital age – there is more to our legacy than just a last will and testament. I thought this would be good for individuals and families planning ahead and for those handling estates. I wish you all the best in health in life. – SC

Here’s What Happens to Your Data After You Die???

A couple of years ago. I logged on to one of my many social network accounts and encountered a familiar face under the People You May Know section: Emru Townsend.

Emru was indeed someone I knew. A talented writer, a good friend, and a true mensch, beloved by many. He was also dead. He had succumbed to leukemia a few years earlier at the age of 39.

Yet there he was, smiling at me just like he did in life. But it wasn’t just a social media account that survived Emru. There’s his personal blog, where he recounted in sometimes-painful detail his battle against cancer, and his professional one, featuring some of the hundreds of articles he wrote on technology and animation. There’s his Flickr account, featuring photos of him in the hospital. There’s the site his family set up in an effort to find a stem cell donor, which ultimately proved unsuccessful. Today, nearly seven six years to the day of Emru’s passing, he still receives email at his pobox.com account, maintained by his widow, Vicky.

In addition to leaving a mark on everyone he met, Emru also left a footprint on the Internet, which his family struggled to deal with because they did not have access to all of his accounts.

This is a problem all of us on the Internet will encounter eventually, whether we want to think about it or not.

What can go wrong? Lots. Your loved one may have died leaving photos and videos behind that you can’t get to. He may have locked essential financial or other information away with passwords and not left those with you. She may have online financial accounts with money or credits leftover, or social media accounts that continue to generate painful reminders of her absence.

And, each year, the personal information of more than 2.5 million dead people is abused by identity thieves, according to ID Analytics.

Data of the dead
So you want to deal with this now, before you die and leave your family a mess of locked-down digital assets. There are three key things you need to do, says Evan Carroll, co-author of Your Digital Afterlife.

Make an inventory of all your digital assets. That includes the documents on your computer, the photos on your phone, any data stored on thumb drives or backup disks, and every online account, including the ones you no longer use. It’s a big job, but you don’t have to do it all at once, Carroll says. Start with the most important things and work your way down the list. Odds are your primary email account will be number one, since that’s typically where online accounts send password resets. Keep reading for advice on where to store this data.
Figure out what you want to happen to all of this stuff after you’re gone. Do you want your family to have access to all your emails? How about photos? Videos and other material you’ve downloaded? There may be some things you don’t want your loved ones to see. Decide now, and make your wishes known to those you care about.
Assign someone to be your digital executor. Be explicit in your will about what you want to happen to your assets. Don’t assume your survivors automatically have a right to it all, because the law varies greatly from state to state, Carroll says. On his blog, The Digital Beyond, he offers some sample power-of-attorney language to include in your will.

And if like more than half of all Americans you don’t have a will, it’s time to whip one up. Will-making software starts around $30, and some extremely simple last-will-and-testament templates are available online for free.

Things to do on Google when you’re dead
You also want to take a look at your online accounts. Of all the major online service providers, only Google lets you plan for the inevitable ahead of time. Using the innocuously named “Inactive Account Manager,” you can designate a beneficiary who will inherit access to any or all of your Google accounts after a specified period of inactivity (the default is three months).

The beneficiary will then have an additional three months to download your data before it gets pulled offline for good. You can even set up an auto-responder from the grave, so to speak, to alert emailers of your passing.

Facebook is probably the next best at this, though your options are more limited. Once a family member has passed, you can ask the network to either delete the account or “memorialize” it, essentially freezing it in time but removing it from features like birthday reminders or People You May Know. You’ll have to provide proof of death via certificate or a published obituary, however. And if you want to download content from the account, you’ll need to obtain a court order.

As for the other main social accounts, some allow you to request that a deceased person’s account be closed, once you provide proof of their demise. Others are totally silent on the matter. LinkedIn makes it pretty easy to delete a dead member’s profile; you can fill out a DocuSign form, digitally sign it, and email it in. There’s no way to preserve any blog posts or other material your loved one has shared, however.

You can ask Twitter to close the account of a deceased family member, but you’ll have to mail it paper copies of your ID, the death certificate, a copy of the obituary (if you have one), and proof that the account actually belongs to the decedent if his Twitter handle doesn’t match his legal name. If you want to remove images of your loved one posted by others, you can request that by emailing privacy@twitter.com (but Twitter makes no guarantees it will honor every request).

Sadly, Yahoo’s death policy is rather stark. It will delete the account upon request and presentation of the death certificate. There are no options to download your loved one’s email, blog posts, or photos, nor can you create a memorial. According to Yahoo’s official policy statement, this is an effort to honor the original privacy choices of the deceased.

Still, that’s better than Amazon or Apple, which offer no way to officially close an account post mortem. (An Amazon spokesperson says you can close the account of a deceased family member by contacting Amazon customer support.) Worse, you can’t bequeath any of the music, videos, ebooks, and other digital materials a deceased customer paid for. That’s because you don’t actually buy these things, you license them; your right to them expires when you do.

Grave matters
As a practical matter, the best way to ensure that your digital assets pass into the right hands is to share them and your login data before you shuffle off this mortal coil.

(This may violate some terms of service agreements, but why should you care? You’ll be dead.)

Don’t insert login information into your will, advises Carroll; those documents usually become part of the public record, allowing any stranger to gain access to your accounts. Instead, indicate a secure place where your digital executor can find them, like a safe deposit box or an encrypted file in a service like SecureSafe.

PasswordBox’s Legacy Locker offers another option. This password manager lets you designate a “digital heir” who will inherit access to your Password Box account — and, by extension, all the logins contained in it. It can also store your credit card, driver’s license, and membership card data and let you securely share your logins before you kick. The advantage here is that if your passwords change or you add accounts, your information is always up to date.

What happens if PasswordBox goes belly-up before you do? The company has secured enough funding and cloud storage to maintain users’ account data “for years to come,” a company spokesperson says.

Whatever you choose to do, start doing it now. Because you never know if your next log-in will be your last.

“Death is the final log off,” Carroll says. “You don’t have the opportunity to go back and fix it.”

I read this article at: https://www.yahoo.com/tech/heres-what-happens-to-your-data-after-you-die-101447039569.html?soc_src=mags

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Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

COUNTY BANS SMOKING IN YOUR OWN HOME

COUNTY BANS SMOKING IN YOUR OWN HOME

Paul Stewart, SAMCAR Governemnt Affairs Director

The San Mateo County Board of Supervisors has voted 4-1 to enact a second hand smoking ordinance that, among requirements, bans smoking in ownership units. Only Supervisor Don Horsley stood up for private property rights. Irrespective of one’s stance on smoking, imagine having to tell a buyer who just paid $862,000 for a townhome—which for purposes of illustration is 20% less than the median price of a home in San Mateo County—that they are barred from smoking (or performing any other legally allowed activity) in their own home? Now you will.

What was exempted:

Detached, single-family residences.
Detached, single-family homes with a detached or attached in-law or second units (approved pursuant to code)

What was NOT exempted:

Townhomes – whether owned or rental.
Condominiums – whether owned or rental.
Apartments

The ordinance will be enforced by the San Mateo County Sheriff’s Department and the San Mateo County Health Department and is designed as a ‘complaint driven’ regulation (i.e., incidents of people smoking in their own home will be investigated only when neighbors complain; smokers will supposedly not be under surveillance by the Sheriff’s Department or the Health Department.)

How the voting emerged:

Supervisor Carole Groom has supported the ordinance as proposed since its introduction. She made the motion to approve.
Supervisor Tissier noted that when she met with SAMCAR, she noted the key was consistency in the application of the regulations… and that she prefers consistency “the other way and supports adoption of the ordinance as presented.” (She also seconded Groom’s motion.)
Supervisor Slocum stated the notion of private property rights is important but “I am swayed by the testimony of the health hazards (of second hand smoke) and can support the ordinance as proposed.”
Supervisor Pine said he favors the ordinance as proposed but was struggling with the ownership issue. He added that owners (townhomes & condos) who are troubled by smokers cannot move as easily as renters, so such activity “actually has impact outside your private property.”

Gratitude on this issue goes to President-Elect Michael Verdone, Peninsula Government Affairs Committee Chair Michelle Velez, SAMCAR stalwart Tom Thompson and TCAA GAD Rhovy Lyn Antonio, who were present at SAMCAR’s meetings with the Supervisors on the prohibition of smoking in a person’s own home.

I read this article at: https://www.samcar.org/posts/county-bans-smoking-in-your-own-home-264.htm

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Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

What Does Name “Drysdale” Mean

Our CEO announced our new DBA will be Berkshire Hathaway HomeServices | Drysdale Properties – and we all wondered what it meant. Well, now that I know the meaning – I am proud be to a Drysdale. The meaning truly falls in line with The Caton Team and our business ethics.

What Does Name “Drysdale” Mean

You are strong in material matters, determined and stubborn. You have good business ability. You are a good worker, steady and practical, a builder who takes responsibility well. These qualities may bring you a position of authority and power. You are a doer, down-to-earth, serious-minded, reliable, and self-disciplined; have good power of concentration. You are inventive, intuitive and extremely methodical. Since your will is so strong, you are hard to convince. You also dislike advice. You love beauty and philosophy, and you desire achievement. You have a strong need for freedom – physical, mental and spiritual.

You are very intuitive. You have a reservoir of inspired wisdom combined with inherited analytical ability, which could reward you through expressions of spiritual leadership, business analysis, marketing, artistic visions, and scientific research. Operating on spiritual side of your individuality can bring you to the great heights, and drop you off if you neglect your spiritual identity. You are always looking for an opportunity to investigate the unknown, to use and show your mental abilities, to find the purpose and meaning of life. You want to grow wise and to understand people and things. You need privacy to replenish your energy. You have a unique way of thinking, intuitive, reflective, absorbing.

I read this at: http://www.sevenreflections.com/name/drysdale

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

Low Mortgage Rates Are Lingering

The average percentage rates for fixed-rate mortgages inched up slightly this week, but continue to hover near yearly lows.

Freddie Mac reports the following national averages with mortgage rates for the week ending Sept. 11:

30-year fixed-rate mortgages: averaged 4.12 percent, with an average 0.5 point, up slightly from last week’s 4.10 percent average. Last year at this time, 30-year fixed-rate mortgages averaged 4.57 percent.
15-year fixed-rate mortgages: averaged 3.26 percent, with an average 0.5, rising from last week’s 3.24 percent average. A year ago, 15-year fixed-rate mortgages averaged 3.59 percent.
5-year hybrid adjustable-rate mortgages: averaged 2.99 percent, with an average 0.5 point, rising from last week’s 2.97 percent average. Last year at this time, 5-year ARMs averaged 3.22 percent.

1-year ARMs: averaged 2.45 percent, with an average 0.4 point, rising from last week’s 2.40 percent average. A year ago, 1-year ARMs averaged 2.67 percent.

My 2 cents – Talk around the water cooler is interest rates will rise since the market has recovered. So if you’re thinking about investing in real estate – the Spring/Summer rush has cooled and Autumn is a great time to find investments with not as much competition. If a property is for sale over the holidays it needs to sell – and we’ve assisted several clients buy homes during the off season for a great price compared to earlier this year.

I read this article at: http://realtormag.realtor.org/daily-news/2014/09/12/low-mortgage-rates-are-lingering?om_rid=AACmlZ&om_mid=_BUEz4EB88ZKvTn&om_ntype=RMODaily

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App: http://thecatonteam.com/mobileapp

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ Office BRE# 0149900

How Generational Differences Are Drive Housing Preferences

I find this information very interesting, the difference between generations when buying their home – enjoy this article I found.

Generational Differences Drive Housing Preferences?

Younger home buyers tend to view their home as a strong investment, more so than older buyers who tend to view their homes as a match to their lifestyle, according to the 2014 NAR Home Buyer and Seller Generational Trends study, based on a survey of more than 8,700 responses from buyers and sellers.

The survey provided an in-depth look at the generational differences of recent home buyers and sellers.

The largest group of recent buyers is millennials, those under the age of 34, who comprised 31 percent of recent home purchases, according to the NAR survey. Generation X buyers, born between 1965 and 1979, accounted for 30 percent of recent purchases, and younger boomers, born between 1955 and 1964, accounted for 16 percent.

“Given that millennials are the largest generation in history after the baby boomers, it means there is a potential for strong underlying demand,” says Lawrence Yun, NAR’s chief economist. “Moreover, their aspiration and the long-term investment aspect to owning a home remain solid among young people. However, the challenges of tight credit, limited inventory, eroding affordability, and high debt loads have limited the capacity of young people to own.”

The median age of millennial home buyers is 29 and the median income is $73,600, according to the NAR study. They typically purchased an 1,800-square-foot home costing about $180,000.

In comparison, gen X buyers’ median age is 40 and median income is $98,200, and they tend to purchase a 2,130-square-foot home costing $250,000.

Among some of the study’s other findings:

87 percent of buyers age 33 and younger consider their home purchase a good financial investment compared to 74 percent of buyers 68 and older.
Millennials were more likely to buy in an urban or central city area than older boomers.
Younger buyers tended to place higher importance on commuting costs than older generations. Older generations tended to place more emphasis on energy efficiency, landscaping, and community features.
Millennials plan to stay in the home for 10 years while the baby boom generation plan to stay for 20 years.
Younger buyers tend to move to larger, higher-priced homes, but “there is a clear trend of downsizing to smaller homes among both younger and older baby boomers and the Silent Generation (those born between 1925 and 1945),” according to the study.

Source: National Association of REALTORS®

What are your thoughts on the future of home buying? I know – the price of homes listed on this article is the national average – NOT the San Francisco Peninsula where nothing is priced that low. But I did find this article interesting – especially the differences between Generation X and the Millennials.

I read this article at: http://realtormag.realtor.org/daily-news/2014/03/12/generational-differences-drive-housing-preferences?om_rid=AACmlZ&om_mid=_BTII85B84y54x2&om_ntype=RMODaily

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ Office BRE# 01499008

Want to Sell Your Home? The Spring Selling Season May Be Coming Early This Year

I enjoy sharing articles instead of writing my own just so I’m not stuck up on my soap box. But this article really got my blood pumping. The local San Francisco Peninsula Real Estate Market has been amazing to watch this year. San Carlos is one of the hottest cities on the Pen and it’s amazing how quickly homes are selling right now. So if you are thinking of selling – give The Caton Team a call, and if you’re thinking about buying – we’re here for you as well. Enjoy this and let me know your thoughts!

Want to Sell Your Home? The Spring Selling Season May Be Coming Early This Year

If you’re considering selling your home in 2014, now is the time to get ready. Not next month, not next week, not tomorrow. Right now.

Why? Because buyers are already on the hunt.

The Internet is the new curb appeal Last month will likely be remembered for polar vortexes, widespread snow, and historic traffic jams. Lost in the shuffle is that while American’s were sitting inside trying to stay warm, they were looking at houses for sale on the Internet.

Experian Marketing Services released its monthly most visited real estate website rankings earlier this week for web traffic in January. The results are eye popping.

Web traffic to real estate websites was up 25% from December to 364 million visits. Zillow (NASDAQ: Z ) led the way with over 57 million visits and Trulia (NYSE: TRLA ) limped into second at over 30 million visits.

If you’re considering selling and your home is not yet online, then every day you’re missing out on thousands (or even millions) of potential buyers viewing your home.

Even more incentive for buyers Spring is coming, and that is certainly driving a lot of the interest in homes currently listed for sale. But there are other factors at play.

Mortgage rates have declined over the past month and are currently trending back toward 4% for traditionally structured, well qualified loans. This is a significant development for buyers, as interest rates are a huge driver of home affordability.

For example, a traditional 30 year, $150,000 mortgage at 4.5% would have a monthly payment of $760. If rates declined to 4.25%, the payment would change to $738.

For borrowers on the edge of qualifying for a mortgage, that $22 per month savings could make the difference between getting a loan approval or not. Over the life of the loan, that 0.25% difference saves the borrower $7,963!

For buyers, the time is now! Buy low and sell high, right? For buyers, the time to buy low is quickly ending, creating a sense of urgency to buy now before prices rise too high or interest rates return to more historically normal levels.

According to CoreLogic and reported by Realtor.org, home prices in 2013 saw the largest percentage increase across the board since 2005, north of 11% as of December. The appreciation was most pronounced in the states that were hit hardest in the real estate collapse: Nevada rose 23.9%, California 19.7%, and Michigan 14% rounding out the top three.

Buyers are ready. Are you? The spring selling season will be in full swing sooner than you think. Rates are low, there is urgency to buy now, and buyers are already coming out of their winter slumber. If you’re planning to sell you home in 2014, you need to be ready now. Don’t miss out on the perfect, well qualified buyer because you waited a moment too long.

I read this article at: http://www.fool.com/investing/general/2014/02/15/want-to-sell-your-home-the-spring-selling-season-m.aspx

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App: http://thecatonteam.com/mobileapp

Visit our Website at: http://thecatonteam.com/

Visit us on Facebook: http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

New VA Loan Limits

The Department of Veteran Affairs announced new Veteran Administration (VA) loan limits effective January 1, 2014.

VA loan limits are determined by the median home price in each county as reported by the Federal Housing Administration. For 2014, some limits increased, some stayed the same and a few decreased.

VA loans can help eligible borrowers purchase owner-occupied homes often without requiring a down payment or private mortgage insurance. A variety of VA home loan guaranty programs, including a refinancing option, are offered for active duty servicemembers, veterans, surviving spouses of veterans who died in active duty or as a result of military service, and National Guard and Reserve members.

VA Loan Benefits Include:

Cash Out Refinance Loans let buyers take cash out of their home equity to take care of concerns like paying off debt, funding school, or making home improvements. Learn More.

Interest Rate Reduction Refinance Loans (IRRRL), also called Streamline Refinance Loans, can help buyers obtain a lower interest rate by refinancing an existing VA loan. Learn More.

The Native American Direct Loan (NADL) Program helps eligible Native American Veterans finance the purchase, construction, or improvement of homes on Federal Trust Land, or reduce the interest rate on a VA loan. Learn More.

Adapted Housing Grants help Veterans with a permanent and total service-connected disability to purchase or build an adapted home or to modify an existing home to account for their disability. Learn More.

Other Resources: Many states offer resources to Veterans, including property tax reductions to certain Veterans. Learn More.

I read this article at: Ray Avanzino of Prospect Mortgage

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App: http://thecatonteam.com/mobileapp

Visit our Website at: http://thecatonteam.com/

Visit us on Facebook: http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

San Mateo County Median Home Sale Price in January 2014 up 42.8% over January 2013

Now this put a smile on my face – great news for homeowners on the San Francisco Peninsula!!!!

San Mateo County Median Home Sales Price in January 2014 up to 42.8% over January 2013

In January 2014 the median sale price for a single family home in San Mateo County was $992,500 compared to the median sale price from January 2013 of $695,000. Year over year that’s a greater than 42% increase.

WOW – now that is great news – right from the source – MLSlistings.com

Curious what your home is worth in today’s market – contact The Caton Team – we would love to prepare a customized market analysis on your home and share its worth with you!

Thinking about selling? Now is the time to start getting into gear – The Caton Team is here to help! There is much to do before the For Sale sign even makes it to the lawn – and with our tried and true marketing plan, we can smooth out the process. Let us know how we can help!

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

Want Real Estate Info on the Go? Download our FREE Real Estate App: http://thecatonteam.com/mobileapp

Visit our Website at: http://thecatonteam.com/

Visit us on Facebook: http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

Yelp us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or Yelp me: http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

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