Category: Real Estate

New Fannie Mae/Freddie Mac mortgage rules to reduce buyer purchasing power

New Fannie Mae/Freddie Mac mortgage rules to reduce buyer purchasing power

A New Year’s gift from Fannie Mae and Freddie Mac: higher mortgage rates!

Fannie and Freddie recently announced a 10-point increase in the guarantee fee paid by lenders for loan commitments, effective on mortgages with commitment dates on or after April 1, 2014. The fee isn’t directly charged to homebuyers, but you can bet lenders are going to pass the extra cost along in the form of higher interest rates.

Plans to increase Fannie and Freddie’s guarantee fees have been loosely imminent since 2012. Still, the implementation of higher fees comes at a bad time for California’s housing market, which is still reeling from:

▪ a mid-2013 hike in mortgage rates that continues to hold on; and
▪ too-high home prices, brought about by rampant speculation in 2013.

Of course, Fannie and Freddie’s reasons for raising fees is sensible: they want more money to offset the risk associated with their business of guaranteeing home loans (made all the riskier in the aftermath of the housing crash and following foreclosure crisis). More money means becoming independent of U.S. taxpayers sooner. But their timing is questionable.

Buyer purchasing power is at an all-time low as of December 2013. Homebuyers qualify for 10.4% less principal when purchasing a home with the same income compared to a year ago, due to higher mortgage rates alone.

This is not only bad news for homebuyers in 2014, but it’s just another headwind facing California’s slow, bumpy plateau housing recovery.

Congressman Mel Watt, who replaced Edward DeMarco as head of the Federal Housing Finance Agency (FHFA) earlier this week, is pushing to delay the increases until later in the year. If he’s successful, he’ll kick the can down the road a ways – but it’s coming.

What can agents do with this news?

First, educate your homebuyer and seller clients about the coming rise in mortgage rates. Knowing that rates will rise in the coming year may give them a needed push to buy or list before the rate hikes arrives and reduces buyer purchasing power further.

Second, caution your homebuyer when the inevitable temptation to turn to adjustable rate mortgages (ARMs) arises. ARMs are not for everyone, though the low teaser rates they offer lure homebuyers to look past their drawbacks. Generally, buyer incomes cannot keep up once the teaser rate expires and the new ARM rate increases – and it’s just the beginning of the next 30-year cycle of climbing mortgage rates.

Interest Rates we cannot control – and it is frustrating to see our clients purchase power diminish with each increase. We are not kidding when we say the market is constantly changing. If you are on the fence about buying, come in and chat with us. The Caton Team is happy to answer questions and simply help you make the right decision. Because we cannot control interest rates increasing, or demand increasing, but you have control over your finances and the ability to work your dream into a reality.

I read this article at: http://journal.firsttuesday.us/new-fannie-maefreddie-mac-mortgage-rules-to-reduce-buyer-purchasing-power/31671/

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

Flood Insurance Update…

Flood Insurance Update
The Senate plans to vote on legislation that would create a 4-year “time out” for both impacted home buyers and future increases on “grandfathered” properties. The Senate Majority Leader has promised the sponsors a vote on S. 1846 Homeowner Flood Insurance Affordability Act which would delay any increases for 4 years; they are currently negotiating the number of amendments and amount of debate time.  The bill is expected to come up the week of January 27 if not sooner, and will require 60 votes to move forward.  NAR issued a call for action and is urging every senator to vote yes.

Is Market Recovery Slowing Down? Great Article from SF Gate

Great article about our local Real Estate market – is recovery slowing down?  Or is supply holding back the reins?

Signs of possible slowdown in housing recovery


By: Kathleen Pender, San Francisco Chronicle & SF Gate

Bay Area home prices rose on a year-over-year basis last month, albeit at a slower pace than earlier in the year, while sales fell to their slowest pace for a December since 2007, DataQuick reported Wednesday.

It was another sign of a potential slowdown in the housing recovery.

On Tuesday, the Mortgage Bankers Association lowered its forecast for 2014 mortgage originations, citing higher interest rates and uncertainty over new mortgage rules that took effect this month.
DataQuick attributed the sales slowdown to a lack of supply, not a lack of demand.
“Demand has been impacted by a roughly one percentage point increase in rates since spring. But we think the bigger deal is the lack of inventory,” DataQuick spokesman Andrew LePage says.
In the Bay Area, 6,714 new and resale houses and condos were sold in the nine counties last month. That was up 0.8 percent from November but down 12.7 percent from December 2012.
Sales are typically higher in December than November, but the seasonal increase is normally much higher – around 8 percent.
The December sales figure was the lowest for a December since 2007, when 5,065 homes sold.
The median price paid for a Bay Area home last month was $548,500. That was down 0.3 percent from November, but 23.9 percent higher than the same time last year. From April through August last year, prices rose 30 percent or more on a year-over-year basis.
More sales in spring

LePage says there will be more homes on the market in spring and summer, when the market typically heats up. Rising home prices will leave fewer homes underwater, so more homeowners will sell because they could make enough to pay off their mortgage. Also, there has been “a little more construction,” LePage says.
“Waiting (to buy a home) will get you more choice, but all bets are off on prices,” he says.
If the current rate of appreciation holds, “the typical home would be selling for $50,000 to $60,000 more by spring.

Perhaps twice that at the upper end of the market,” DataQuick President John Walsh said in a news release.

Tight inventories are also hurting the mortgage industry.

In its forecast Tuesday, the Mortgage Bankers Association predicted that only $1.12 trillion in home loans will be originated this year, down 36 percent from $1.76 trillion in 2013. In October, it predicted that 2014 originations would drop by only 32 percent.

The forecast came out hours after mortgage heavyweights Wells Fargo and Chase announced big drops in fourth-quarter mortgage originations as part of their earnings reports.

The numbers “just kept getting worse through the end of 2013,” says Michael Fratantoni, the association’s chief economist.

The association predicts that home-purchase mortgages will rise just 3.8 percent to $677 billion this year. In October, it was expecting a 9 percent increase.

Refinance originations, it says, will hit only $440 billion, down 60 percent form last year. In October it expected a 57 percent drop.

Higher rates a drag

The main culprit is higher interest rates. Mortgage rates were around 3.5 percent at the beginning of last year but jumped by a full percentage point in May and June. They have been hovering around 4.5 percent since then.

The immediate effect was to slash refinance volume, but home-purchase originations also suffer from a low-rate “hangover,” Fratantoni says. The ultra-low rates that persisted before May “pulled forward some (purchases) that might not have occurred until six months or a year later. Now we are now we are seeing a bit of a payback in terms of lower activity.”

The association predicts that the average 30-year mortgage rate will be above 5 percent by the end of this year and above 5.5 percent at the end of next year.

It also predicts that fewer mortgages could be made this year as lenders narrow their product lineup to conform with the new mortgage rules designed to outlaw some of the abusive lending practices that led to the financial crisis.

The new rules give lenders some protection from borrower lawsuits if they make what is known as a qualified mortgage and the loan goes bad. A loan is not qualified if it has certain features, such as interest-only payments, or if the borrower’s total debt payments (including the mortgage and other debt) exceed 43 percent of gross income.
Over government limit

The new rules apply only to jumbo and other nonconforming mortgages, because all loans that could be bought or backed by Fannie Mae, Freddie Mac, the Federal Housing Administration and other government agencies are automatically deemed qualified.

Government loans account for the vast majority of the mortgages nationwide but a smaller percentage in the Bay Area, where many borrowers exceed the government limit, which tops out at $625,500 for Fannie, Freddie and FHA loans in high-cost areas.

In the Bay Area, 15.4 percent of home-purchase loans exceeded $625,500 in the fourth quarter, but this number ranged from less than 0.4 percent in Solano County to 32 percent in San Francisco, according to DataQuick.

Kathleen Pender is a San Francisco Chronicle columnist. Net Worth runs Tuesdays, Thursdays and Sundays. E-mail: kpender@sfchronicle.com Blog: http://blog.sfgate.com/pender Twitter: @kathpender

I read this article at: http://www.sfgate.com/business/networth/article/Signs-of-possible-slowdown-in-housing-recovery-5146631.php
Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

San Mateo County Quick Real Estate Update

I am so happy to share that our real estate market is improving – if you didn’t already notice. Enjoy this update.

The numbers show that the market has stabilized in most geographic regions and is about ready for “a long winters nap.” But, something was definitely happening in San Mateo County. Single family home sales were UP from September. Comparatively, single family home sales, inventory and average days on market were fairly stable in other regions. San Mateo County showcased a 28% increase in single family sales rising to 453 in October. Most notable was a 78% increase in sales in the $3-5 million price range and a 61% increase in sales in the $1.2-1.4 million range.

Single family inventory remains substantially lower than the same period from a year ago, but there is increasing progress in closing the gap. Compared to October 2012, there is a significant increase for single family median prices in all counties. Single family sales are still coming under pressure compared to October 2012. Median prices increased in San Benito County by 45%, Monterey County by 31%, Santa Cruz County by 29%, and both San Mateo and Santa Clara Counties by 12%.

I read this article at: http://www.mlslistings.com/NewsRoom/market-data-reports/current-month?utm_source=MLSListings+Real+Estate+%26+Housing+Update+-+October+2013&utm_campaign=October+2013+Market+Indicators&utm_medium=email

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Please enjoy my personal journey through homeownership at:
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Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors
Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

Roaring Rentals…

When Susan read this article one morning over coffee – I just about dropped my cup. As full time Realtors we are well aware of the hot rental market – having just rented a unit out for a client in under a week. However, when I heard this – even I was surprised. Enjoy this article from the SF Chronicle – I enjoy Carolyn Said.

Rents soaring across region

San Francisco rentals were a different world when Chuck Post became a leasing agent – just four years ago.
“In 2009 we were actually discounting rents, offering things like a free month’s rent when you moved in, perhaps throwing in free parking,” he said.
Those days are long gone.
Now as the economy roars back, his listings draw long lines of wannabe tenants, and apartments get snapped up in less than a week.
Rents in San Francisco are escalating at breakneck clips this year, largely driven by an influx of tech workers. Oakland and San Jose likewise are seeing steep run-ups.
San Francisco’s bigger apartment complexes saw average asking rents break the $3,000 mark in the third quarter, hitting a record $3,096 across all size units, according to data service RealFacts. That’s an 11.9 percent bump from the same time last year.
Median asking rents for San Francisco apartments listed on http://www.livelovely.com clocked in at a record $3,398 in the third quarter, up 21 percent from 2012, said apartment-finding company Lovely.
“Rents are rising faster in San Francisco than almost anywhere else in the country,” said Jed Kolko, chief economist with housing service Trulia. “Rising rents are a bigger challenge than rising home prices, especially in a place like San Francisco where buying is out of reach for many middle-class and lower-middle-class people.”
Gabriel Metcalf, executive director of the think-tank San Francisco Planning and Urban Research, said the city is facing a “crisis of affordability.”
“What happens when you let a city get this expensive, is that over time, only the wealthy can live there. You lose everyone else,” he said.
A spike in evictions has spurred protests of gentrification, including one at City Hall on Thursday. Activists say San Francisco must act to maintain a diversity of income levels.
The root cause is simple, Metcalf said: “The growing regional economy coupled with decades of under-building housing.”
San Francisco’s construction boom is helping to increase inventory. But to really make a dent on the housing shortage, Metcalf said, the city would need to deliver 5,000 new housing units a year for quite some time. It’s averaged 1,500 units a year over the past 20 years.
New buildings in Mid-Market and the Mission have a two-faceted impact on rents.
They command a pretty penny, driving up the median and average rental costs.
However, some experts said the new buildings are forcing some older units to drop their prices to compete, thus giving prospective tenants some relief.
“There’s a lot of brand-new Mid-Market stuff with nice amenities and high prices competing for the well-paid tech people,” said Laura Gray, a leasing agent with Paragon Real Estate Group. “The not-brand-new units are left struggling a little bit.”
For instance, she’s listing for $2,900 a one-bedroom at a 6-year-old luxury building near AT&T Park and Caltrain.
“A year ago, this would have rented for $3,500,” she said.
Other agents said that there remain plenty of wallflower apartments, either because they’re in undesirable areas or overpriced.
But that’s cold comfort to the folks engaged in the blood sport of apartment hunting in San Francisco.
Rosie Simeonova and Jay Dillon thought they were prepared when they moved here from Los Angeles last month.
“We knew San Francisco would be expensive, so we upped our budget,” she said. “We knew it would be competitive, so we were very prepared with our renter’s resume, employment confirmation, credit reports, pay stubs, anything you could possible ask for.”
They quickly discovered that their $2,500 limit for a one-bedroom near Dillon’s new job at the University of San Francisco didn’t go far.
“We must have seen over 30 places,” Simeonova said. “We’d go to an open house for a little tiny apartment and there’d be 20 people on the stairway frantically filling out applications. The landlords had no leeway for renters; a lot of times they would just offer 15-minute windows to see places. It was intimidating.”
They got more aggressive. When they spotted an Inner Richmond place that seemed to fit their needs, they called the leasing agent and asked to meet before the open house, offering to sign a lease on the spot. That did the trick.
Lovely said that rents for studio apartments rose the most, with the $2,370 median up 24 percent from last year and 16 percent from the second quarter.
For all sizes of apartment complexes, Oakland clocked in at $1,595, a 15 percent increase, while San Jose was at $2,180, up 13 percent from last year, Lovely said.
For buildings with 50 or more units, RealFacts said Oakland’s average rents of $2,124 in the third quarter were up 10.3 percent from 2012, while in San Jose the $2,015 average was a 9.2 percent bump.
By Carolyn Said

I read this article at: http://www.sfgate.com/realestate/article/Rents-soaring-across-region-4924282.php

Remember to follow our Blog at: https://therealestatebeat.wordpress.com/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at: Info@TheCatonTeam.com

Call us at: 650-568-5522 Office: 650-365-9200

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Connect with us professionally at LinkedIn: http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:
http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

The Caton Team – Susan & Sabrina – A Family of Realtors
Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ 01499008

Negotiate Your Best House Buy

Negotiate Your Best House Buy

I love to share articles I find interesting – I’ve added my 2 cents in italics…

Keep your emotions in check and your eyes on the goal, and you’ll pay less when purchasing a home.

Here are six tips for negotiating the best price on a home.

1. Get prequalified for a mortgage

Getting prequalified for a mortgage proves to sellers that you’re serious about buying and capable of affording their home. That will push you to the head of the pack when sellers choose among offers; they’ll go with buyers who are a sure financial bet, not those whose financing could flop.

This is so much the first step towards home ownership – any Realtor worth their salt won’t even take a buyer out until they are pre-approved and understand their budget and constraints.  In the San Francisco Bay Area – don’t bother writing an offer until you have a pre-approval in hand – or proof of cash.

2. Ask questions

Ask your agent for information to help you understand the sellers’ financial position and motivation. Are they facing foreclosure or a short sale? Have they already purchased a home or relocated, which may make them eager to accept a lower price to avoid paying two mortgages? Has the home been on the market for a long time, or was it just listed? Have there been other offers? If so, why did they fall through? The more signs that sellers are eager to sell, the lower your offer can reasonably go.

The Caton Team also finds out the big picture so we can tailor each offer for the best fit.  When faced against multiple offers – information is key and structuring your offer is imperative. 

3. Work back from a final price to determine your initial offer

Know in advance the most you’re willing to pay, and with your agent work back from that number to determine your initial offer, which can set the tone for the entire negotiation. A too-low bid may offend sellers emotionally invested in the sales price; a too-high bid may lead you to spend more than necessary to close the sale. 

Work with your agent to evaluate the sellers’ motivation and comparable home sales to arrive at an initial offer that engages the sellers yet keeps money in your wallet.

The Caton Team will provide a buyer with a Comparative Market Analysis (CMA) when we sit down to write the offer.  We take into account the current state of the market, what homes have sold for in the recent past, what they are going for now, and the amount of competition for each home.  Try to maintain an open mind when writing your offer. 

4. Avoid contingencies

Sellers favor offers that leave little to chance. Keep your bid free of complicated contingencies, such as making the purchase conditional on the sale of your current home. Do keep contingencies for mortgage approval, home inspection, and environmental checks typical in your area, like radon.

Contingencies are what protect the buyer.  Talk closely with your Realtor on which contingencies should stay in and which you can omit to improve your offer.  Each client and offer is different.  That’s why it is so important to work with a Realtor you trust. 

5. Remain unemotional

Buying a home is a business transaction, and treating it that way helps you save money. Consider any movement by the sellers, however slight, a sign of interest, and keep negotiating. 

Each time you make a concession, ask for one in return. If the sellers ask you to boost your price, ask them to contribute to closing costs or pay for a home warranty. If sellers won’t budge, make it clear you’re willing to walk away; they may get nervous and accept your offer.

This strategy works great when you are the ONLY offer.  So much time is wasted by buyers who think they hold the reigns in negotiations.  In the San Francisco Bay Area we have low inventory right now and high demand.  Setting the stage for a Sellers Market. Each listing will entertain multiple offers.  So it is best to write your best offer up front because chances are you will NOT get a counter offer or the chance to change your offer once submitted.  It is imperative you work closely with a Realtor you trust.  Each offer opportunity is unique and will require a new strategy. 

6. Don’t let competition change your plan

Great homes and those competitively priced can draw multiple offers in any market. Don’t let competition propel you to go beyond your predetermined price or agree to concessions—such as waiving an inspection—that aren’t in your best interest.

Great advice.  The Caton Team will not push our clients to do anything they are not comfortable with.  I would rather change our purchasing strategy and shop in a different market or price point than overextend our clients reach just because the housing market is competitive.

Buyers must be aware that they cannot control the market or the volume of competition.  All a buyer can do is educate themselves on the market, understand their budget and their max and shop within their parameters.  Nobody said it would be easy – but The Caton Team does strive for a smooth overall experience. 

By: G. M. Filisko

I read this article at:  http://members.houselogic.com/articles/negotiate-best-house-buy/preview/

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at:  Info@TheCatonTeam.com

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

5 Inspection Problems Buyers Shouldn’t Ignore

I enjoy posting my own artciles and sharing others.  This one from the Real Estate Daily News is very share-worthy – enjoy – Sabrina

5 Inspection Problems Buyers Shouldn’t Ignore

Home buyers need to be extra vigilant about inspections in the early stages of a purchase because if problems are discovered too late in the process, it can “dash home owners’ dreams and budgets,” writes Yahoo! Finance in a recent article.

One home buyer in Long Island, N.Y., explains in the story that she didn’t discover the fixer-upper she bought needed $225,000 in repairs until after she purchased it.

Jonathan and Drew Scott, who educate viewers about transforming fixer-uppers on HGTV’s “Property Brothers,” offers up a checklist of five things buyers should look for to ensure they don’t buy a lemon.

  • Mold: Buyers should note any musty smells in the home and be on the lookout for any mold. Mold can be caused by improper air circulation as well as water leaks.
  • Pests: Termite damage can be widespread and costly to repair.
  • Outdated fixtures and wiring: Electrical problems in a home can cause fire hazards. Buyers should take note of any indication of faulty wiring, such as cable coming out of drywall.
  • Poor DIY jobs: Buyers should make sure that the previous home owner’s do-it-yourself projects were done correctly and are up to code. For example, poorly done flooring and painted-over wallpaper can be time-consuming and costly to fix.
  • Drainage problems: Sloping sod can cause flooding problems in a backyard, and a slow-draining sink could be an indication of a bigger problem. Buyers should test sinks and flush toilets to test for any potential problems.

Source: “Property Brothers: Don’t Buy a House Without Checking These 5 Things,” Yahoo! Finance (Aug. 19, 2013)

I read this article at:  http://realtormag.realtor.org/daily-news/2013/08/22/5-inspection-problems-buyers-shouldn-t-ignore?om_rid=AACmlZ&om_mid=_BSFlH2B80sQKxz&om_ntype=RMODaily

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at:  Info@TheCatonTeam.com

Call us at: 650-568-5522

Visit our Website at:   http://thecatonteam.com/

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Please enjoy my personal journey through homeownership at:

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Thanks for reading – Sabrina

FHA Trims Waiting Period for Borrowers Who Experienced Foreclosure

Great news for those who experienced hardships during the economic downturn!

FHA Trims Waiting Period for Borrowers Who Experienced Foreclosure

The Federal Housing Administration (FHA) is allowing borrowers who went through a bankruptcy, foreclosure, deed-in-lieu, or short sale to reenter the market in as little as 12 months, according to a mortgage letter released Friday.

Borrowers who experienced a foreclosure must wait at least three years before getting a chance to get approved for an FHA loan, but with the new guideline, certain borrowers who lost their home as a result of an economic hardship may be considered even earlier.

For borrowers who went through a recession-related financial event, FHA stated it realizes “their credit histories may not fully reflect their true ability or propensity to repay a mortgage.”

In order to be eligible for the more lenient approval process, provided documents must show “certain credit impairments” were from loss of employment or loss of income that was beyond the borrower’s control. The lender also needs to verify the income loss was at least 20 percent for a period lasting for at least six months.

Additionally, borrowers must demonstrate they have fully recovered from the event that caused the hardship and complete housing counseling.

According to the letter, recovery from an economic event involves reestablishing “satisfactory credit” for at least 12 months. Criteria for satisfactory credit include 12 months of good payment history on payments such as a mortgage, rent, or credit account.

The new guidance is for case numbers assigned on or after August 15, 2013, and is effective through September 30, 2016.

I read this article at: http://www.dsnews.com/articles/fha-trims-waiting-period-for-borrows-who-experienced-foreclosure-2013-08-19

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at:  Info@TheCatonTeam.com

Call us at: 650-568-5522

Visit our Website at:   http://thecatonteam.com/

Visit us on Facebook:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

Yelp us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or Yelp me:  http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Instagram:  http://instagram.com/sunshinesabby

Pintrest: https://pinterest.com/SabrinaCaton/

LinkedIn:  http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

Real Estate Photography 101 – Tips for the Fall Market

With the Fall Real Estate Market upon us – I thought  I would share this great article to help sellers prepare their homes for sale.  Enjoy!

4 Listing Photo Turn-Offs for Buyers

by: Jovan Hackley

Pictures move the masses and if you’re not careful, they can move prospective buyers away from your listings online.

Check out these 4 buyer photo turn-offs to avoid and tips for making sure your listings are getting the right attention on the Web:

Turn-off #1: The Lonely Listing Photo.

 The number one way to turn off web-surfing and mobile buyers is featuring only one or no listing photo.

Serious buyers need photos to develop a bond with a property and evaluate whether or not they could see themselves living there. The more photos you have online the more time a prospect will spend viewing and connecting with your listing.

Tip: Remember, you can add more than 100 photos to any of your listings on Trulia by visiting My Listings.

Turn-off #2: Amateur lighting mistakes.

Your online listing photos are your shot at making your seller’s property look like a dream home. When photos are gray, grainy, or make your home look like a dreary prison cell, you’re ruining your only chance at a first impression.

Here are a few quick tips for using light to make buyers click “Contact an Agent”:

  • When shooting outside, make sure the sun is behind you. The light will act as your own natural “studio light” brightening up the property.
  • Make your photos look cheerful; show off natural light inside by shooting on a sunny day.
  • If your listing doesn’t have windows or natural light, bring your own “sunlight.” Investing in household lamps (or toting a few in from your office) can go a long way toward producing better photos by brightening things up.

Turn off #3:  Missing photos.

If your listing is being overlooked online, it might be because you’re not showing the right areas.
Be sure to show these areas consumers we surveyed said make a home most attractive:

  • Bathrooms
  • Closets
  • Kitchens
  • Outdoor living spaces

Unique add-ons like hot tubs, special appliances, or wiring for an entertainment system

While you want to show off as much of the home as possible, focusing on these top priority living spaces are what really matters when it comes to generating inquiries and offers.

Turn off #4: The clutter monster.

When it comes to listing photos, clutter can be a seller’s worst enemy. When consumers view listings online, they want to see the property not years of your seller’s decorating and collectibles.

If you and your sellers really want to pique the interest of buyers with staging, focus on simplifying the space.

Here are a few easy staging adjustments you can make right before you shoot pictures to make for better photos:

  • Remove cars from the driveway or garage
  • Completely clear off any table and counter spaces
  • Clear out the corners before you shoot a room

You’ve heard it plenty of times “pictures are worth a thousand words.” Here are a few of our photo tips to help you make a better impression on buyers. What tips would you add to the list?

Need help preparing your home for sale?  The Caton Team is here to help!  Email us at Info@TheCatonTeam.com

I read this article at:  http://pro.truliablog.com/grow-business/4-listing-photo-turn-offs-for-buyers/?ecampaign=tnews&eurl=pro.truliablog.com%2Fgrow-business%2F4-listing-photo-turn-offs-for-buyers

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at:  Info@TheCatonTeam.com

Call us at: 650-568-5522

Visit our Website at:   http://thecatonteam.com/

Visit us on Facebook:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

Yelp us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or Yelp me:  http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Instagram: http://instagram.com/sunshinesabby

Pintrest: https://pinterest.com/SabrinaCaton/

LinkedIn:  http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina

A Cinderella Story – Michael and Two Condos

A Cinderella Story – Michael and Two Condos

With 25+ years of combined Real Estate experience, The Caton Team is blessed with working with our clients one home after the other.

When Michael bought his first condo with Susan years ago – it was only natural for him to call her again now that he was ready to buy his next home.  By now Susan & I had teamed up and I had the joy of working with Michael as well.

Such a professional and patient gentlemen, we started our journey early in 2013.  Faced with limited inventory and competition we took our time to find choice properties and enjoyed finding the right condo complexes that would fit his lifestyle.

Finally on a sunny Tuesday we found a great 2-bedroom 2-bath condo in San Mateo.  It was a short sale but we were up for the task.  Offer in, up against three other offers – we were so happy to let him know his offer was accepted.

Then the wait begins.  For a short sale, the seller has a long to-do list.  Great clients do what they need to do to get a short sale approved.  Other types of people brush their responsibility off.   We knew short sales take time to get approved.  We knew short sales are a LOT of work. Each week we checked in with the seller’s agent and received short and useless updates.  We grew suspicious and Susan hit the Internet to do some investigating.  Much to our surprise, the unit was set for foreclosure auction the following day!  Quickly The Caton Team reached out to the seller’s agent to implore the urgency of a true update.  Sadly, not all Realtors are created equal and this particular agent brushed us off again.  We did all we could do as the buyer’s Realtor and the following day, with baited breath, we watched the auction site to see if it would be postponed.  Right before our eyes the unit was sold at auction.  When we called the sellers agent to get a handle on this situation – she kindly hung up the phone.

Without missing a beat Susan called Michael and we hit the ground running looking for a new home.  It didn’t take long, another unit, very similar to the one we just lost, was for sale – but they were taking offers the following day!

Michael is a trooper; he met Susan at the home the next morning, saw it, wrote the offer and submitted by the deadline.  By that evening we had the joy of telling him is offer was accepted!  Within less than 24 hours we went from bad news to fantastic news.

It ain’t over till it’s over though – that is a fact.  As the escrow proceeded we had a hiccup – the unit did not appraise for our offer price….which was less than the last sale of an identical unit.   When interest rates went up – the market had turned from a sellers market early in the year to a different market in a matter of weeks.  The appraiser was cautious – and we can’t blame him for being prudent.  No one wants another bust!  Thankfully both the listing agent and the sellers understood the situation and we were able to re-negotiate a win/win deal that evening.

The best feeling in the world is handing over the keys.  Though it was a long and bumpy ride, The Caton Team was able to get our client a better home and in the end Michael is happy – and that makes everything worthwhile.

How can The Caton Team help you?

Got Questions? – The Caton Team is here to help.

Email Sabrina & Susan at:  Info@TheCatonTeam.com

Call The Caton Team at 650-568-5522

Visit our Website at:   http://thecatonteam.com/

Visit us on Facebook:   http://www.facebook.com/pages/Sabrina-Susan-The-Caton-Team-Realtors/294970377834

Yelp us at: http://www.yelp.com/biz/the-caton-team-realtors-sabrina-caton-and-susan-caton-redwood-city

Or Yelp me:  http://www.yelp.com/user_details_thanx?userid=gpbsls-_RLpPiE9bv3Zygw

Instagram: http://instagram.com/sunshinesabby

Pintrest: https://pinterest.com/SabrinaCaton/

LinkedIn:  http://www.linkedin.com/profile/view?id=6588013&trk=tab_pro

Please enjoy my personal journey through homeownership at:

http://ajourneythroughhomeownership.wordpress.com

Thanks for reading – Sabrina