The stats are in for June 2025. What I see is price sensitivity. There is a lot of inventory on the market compared to years past, there is change in the air and it reflects in sales. We see some homes fetch multiple offers and sell over list price, but not crazy over. We also see some homes sitting and taking price reductions to attract offers. This year just feels different from the past 21 summers I’ve been in Real Estate. But that is not necessarily a bad thing. When the market is different that often is a great time to buy. All depends on where, when and the budget. So…. If you’re considering a Real Estate move, contact The Caton Team for a free consultation. With over 40 years of combined Real Estate experience, we have the knowledge and know-how to guide you to your goal. Call us at 650.799.4333 or email us at info@TheCatonTeam.com.
Whether you are selling or buying – today or tomorrow – contact The Caton Team – we’re happy to help you achieve your Real Estate goals.
Effective. Efficient. Responsive. The Caton Team 🏡
Each market is unique and with over 40 years of combined Real Estate experience, The Caton Team is more than happy to be of service if and when you are considering a move. Contact us anytime during your journey, together we’ll help you achieve your Real Estate goals.
Got Questions? The Caton Team is here to help.
Call| Text | Sabrina 650.799.4333 |EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team TESTIMONIALS.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or need some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Options range from family loans to outright gifts to help your children buy a home.
If you want to help your children buy a home there are a number of ways to go about it, ranging from family loans to outright gifts. Lofty home prices, rising mortgage rates and a tight inventory of homes for sale have shut many young buyers out of the housing market. In 2023, the median age of home buyers was 49, the highest on record, according to a survey from the National Association of Realtors — which means first-time buyers are delaying their purchases. The typical first-time buyer was 35, one year less than last year’s all-time high.
With that in mind, parents (and grandparents) of would-be home buyers are often interested in helping out. Their options include gifting a down payment, co-signing a mortgage, jointly owning a home, making a loan, and buying a home outright for your children or grandchildren. Each of these avenues of financial support has its own perks and pitfalls.
First, consider how any assistance could affect family relationships. Your children or their spouses may be anxious or uncomfortable about accepting financial help from parents or in-laws. Siblings feelings matter, too. “If you have multiple children, spend some time upfront to understand how giving or loaning to one child might affect family dynamics,” says Mitchell Kraus, a certified financial planner based in Santa Monica, Calif. “We’ve seen years of resentment coming from a small loan to one family member when it was not available to another.”
Intra-family loans
One option that could benefit both parties is an intra-family loan. You may be able to offer your child a lower interest rate than a conventional mortgage lender would while still earning a higher interest rate than you could earn from a savings account. For example, if you provide your child with a mortgage at a 4.5% interest rate, you’ll earn almost four percentage points more than the 0.55% average yield for a bank savings account. Your child, meanwhile, will pay significantly less than the national average for a 30-year fixed-rate mortgage.
An intra-family loan works especially well for well-off individuals who can afford to give their children the money but prefer the financial discipline that comes with a loan, says Tim Burke, chief executive officer of National Family Mortgage, a family lending agency. “For many parents, the motivation to lend money over gifting it is just about personal accountability,” he says. “Parents feel the responsibilities that come with homeownership, and the satisfaction that comes with meeting these responsibilities builds character.”
That was the case for Mary and Terry Shaffer of Pittsburgh, who lent money to both of their children to buy homes in that city. “Our son and our daughter do not like things handed to them, although they deserve to be helped,” says Mary, 68. “They have worked hard, and they both had accumulated savings for their closing costs.”
If parents need assurance that their child can afford the monthly payments, they should ask the child to get preapproved for a conventional mortgage, Burke says. However, that could be difficult for some children, especially if they’re self-employed borrowers. Even if a self-employed individual’s debt-to-income ratio — the amount of debt you owe as a percentage of your monthly income — may support a loan, a single year in which income declines may cause a bank to reject the application.
If your child can’t get preapproval, it comes down to your judgment. “If you think your family member is not going to repay you, then don’t go through the exercise of setting up a loan that isn’t going to work,” Burke says.
Put the terms of the intra-family loan in writing so they’re clear and it’s an arm’s-length transaction, says Brian Lamborne, senior director of advanced planning at Northwestern Mutual. Putting the terms of the loan in writing can also help you deal with instances in which your children are unable to make payments. For example, you can agree ahead of time that should your child suffer financial hardship, payments will be deferred for a certain period of time — perhaps six months or up to a year — and moved to the end of the loan.
The loan agreement should contemplate worst-case scenarios as well. For example, you may want to state the conditions under which the parents could foreclose on the property so they can sell it and pay off the loan.
It’s also important to understand the tax implications for intra-family loans. Borrowers who itemize can only deduct interest on a loan secured by a mortgage if the mortgage has been properly recorded. In order to do that, families need to obtain a deed of trust and file it with the borrower’s local government authority, such as the registrar of deeds or country clerk’s office. A real estate attorney can help you draw up these documents.
If the loan exceeds $10,000, the IRS requires you to charge an interest rate equal to or above the Applicable Federal Rate (AFR), which the IRS publishes monthly. The interest must be reported as income on your tax return.
If you don’t want to act as the loan servicer, you could use National Family Mortgage to set up, document and service the loan. It will email payment reminders and monthly statements, collect and credit payments, and issue year-end IRS 1098 and 1099-INT tax forms. Cost: a one-time fee of $725 to $2,100, depending on the size of the loan, and optional loan servicing starting at $15 per month.
Making a gift
For some families, the easiest solution is to give children enough money to make a down payment or buy a house outright. Gifting spares families the hassle of a loan and damage to their relationships if a loan can’t be repaid. Mortgage lenders generally allow a relative to supply the entire down payment, but they will require a letter that provides the name of the giver, the amount of the gift and a statement that the giver doesn’t expect to be repaid.
As is the case with a loan, it’s important to understand the tax implications of this transaction. In 2024, you can give up to $18,000 per person to as many people as you’d like without having to file a gift tax return. Married couples can give up to $36,000 per person.
Any amount over the annual limit will reduce your exemption from the federal estate and gift tax. This isn’t a problem for most families because the federal estate tax exclusion is $13.61 million for 2024 or $27.22 million for married couples. However, if Congress fails to extend the 2017 Tax Cuts and Jobs Act, the exclusion will drop to about $6 million in 2026.
In any event, parents or grandparents should only give a gift they can afford without jeopardizing their own financial security. “There are no loans when it comes to your own retirement,” says Jennifer Weber, a CFP in Lake Success, N.Y. “So only help in ways that you can afford now and in the future.”
Other options: co-signing and co-borrowing
If your child can’t qualify for a mortgage based on their own income and credit record but can afford monthly payments, co-signing a mortgage is one way to help them buy a home. However, it can be risky.
A co-signer acts as a guarantor for the primary borrower, promising to assume responsibility for repayment if the primary borrower doesn’t pay as required. The lender will review your sources of income and your credit to ensure your income is high enough and your credit strong enough to qualify for a mortgage.
If your child falls behind on monthly payments, your own credit could suffer. Plus, co-signing for a mortgage will increase your own debt-to-income ratio which could make it more difficult for you to borrow for your own purposes. Also, some lenders don’t allow co-signers.
In another arrangement, a co-borrower or joint applicant shares ownership of the loan and assumes responsibility for payments from the start. In general, you and your child combined must put down at least 20%, and your child must cover the first 5% of the down payment from their own funds. Otherwise, the property may qualify as an investment, in which case you’ll be charged a higher interest rate for the loan and be required to have more financial reserves. But If your child fails to pay the mortgage, property taxes or insurance on time, that could ding your credit history or result in a lien against the property.
Cell| Sabrina 650.799.4333 |Susan 650.796.0654 | EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team from our TESTIMONIALS.
Effective. Efficient. Responsive. The Caton Team 🏡
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Cell | Sabrina 650.799.4333 | Susan 650.796.0654 | EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Buying a home is one of the biggest financial decisions you’ll ever make. It’s exciting, but it can also feel overwhelming if you don’t have the right guidance. The key to navigating the homebuying process with confidence is understanding the steps involved and working with the right professionals. Here’s how you can make your journey smoother and more successful.
1. Get Pre-Approved for a Mortgage
One of the first steps to take when buying a home is getting pre-approved for a mortgage. This gives you a clear understanding of your budget and strengthens your position when making an offer. Lenders will review your credit, income, and financial history to determine how much you qualify for. Having a pre-approval letter in hand signals to sellers that you are a serious buyer.
2. Work with a Knowledgeable Real Estate Agent (like The Caton Team)
A real estate agent can be your best ally in the homebuying process. They have access to market insights, negotiation expertise, and a deep understanding of the home search and purchase process. Choose an agent with experience in your preferred area who can help you find the right home and guide you through each step of the transaction.
3. Understand the Market and Set Realistic Expectations
Before you start house hunting, take the time to research the local real estate market. Look at property prices, neighborhood trends, and inventory levels. This helps you set realistic expectations about what you can afford and what’s available within your budget. Your real estate agent can provide valuable insights to help you make informed decisions.
4. Make a Competitive Offer
Once you find the right home, it’s time to make an offer. Your agent will help you determine a fair price based on comparable properties and market conditions. In competitive markets, you may need to act quickly and include strong terms, such as a larger earnest money deposit or a flexible closing timeline, to make your offer stand out.
5. Conduct a Thorough Home Inspection
A home inspection is a crucial step that helps uncover potential issues with the property. Hiring a professional inspector ensures you know about any hidden problems before closing. If significant issues arise, you may have the option to negotiate repairs or reconsider your purchase.
6. Secure Financing and Prepare for Closing
Once your offer is accepted, work closely with your lender to finalize your mortgage. This involves submitting required documents, locking in your interest rate, and reviewing loan terms. Additionally, you’ll need to secure homeowners insurance and complete any final paperwork. Your real estate agent and lender will guide you through this process to ensure a smooth closing.
7. Close the Deal and Move In
The final step is closing day, where you’ll sign the necessary documents, make your down payment, and receive the keys to your new home. Before moving in, do a final walkthrough to confirm the property is in the agreed-upon condition. Then, celebrate—you’re officially a homeowner!
Final Thoughts
Buying a home doesn’t have to be stressful. With the right preparation, professional guidance, and a clear understanding of the process, you can confidently navigate your homebuying journey. If you’re looking for expert assistance, reach out to experienced mortgage professionals who can help you every step of the way.
Cell| Sabrina 650.799.4333 |Susan 650.796.0654 | EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team from our TESTIMONIALS.
Effective. Efficient. Responsive. The Caton Team 🏡
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Cell | Sabrina 650.799.4333 | Susan 650.796.0654 | EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Buying a home is a major milestone, but it also comes with challenges. Whether you’re navigating financial hurdles, competitive markets, or unexpected repairs, overcoming these obstacles can make homeownership even more rewarding. Here’s how you can turn challenges into triumphs.
1. Financial Preparation
Budgeting for homeownership goes beyond the down payment. Plan for closing costs, maintenance expenses, and emergency repairs to avoid financial stress down the road.
2. Competing in a Competitive Market
In hot markets, multiple buyers may be vying for the same property. Strengthen your position by getting pre-approved, making a strong offer, and working with a skilled real estate agent.
3. Managing Home Maintenance
Owning a home means taking care of ongoing maintenance. Set aside funds for routine upkeep and unexpected repairs to keep your property in top shape.
4. Long-Term Value
Think beyond the purchase—homeownership is a long-term investment. Keep up with property improvements, understand market trends, and consider refinancing opportunities to maximize your home’s value over time.
5. Embracing the Homeownership Mindset
Homeownership is not just about buying a property—it’s about creating stability, building wealth, and making memories. Approach challenges with a proactive mindset and embrace the journey to turn your home into a valuable and fulfilling asset.
By preparing for these challenges and staying proactive, you can turn homeownership into one of your greatest financial and personal achievements.
Cell| Sabrina 650.799.4333 |Susan 650.796.0654 | EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team from our TESTIMONIALS.
Effective. Efficient. Responsive. The Caton Team 🏡
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Cell | Sabrina 650.799.4333 | Susan 650.796.0654 | EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
The stats are in for May 2025. In San Mateo County, there are gains in the Single Family Sector and Condo Market. List prices went up and so did the sale price. Though Condo took a slight dip – and I’ll lean on the HOA dues as a possible reason – or the any deck/balcony assessments. Looks like the luxury condo market took a dip list price – so that’s marketing you can see they sold at +6.81%.
In Santa Clara County, we see dips across the board with luxury sales holding tight. The news has reported an exodus in California but I’m seeing this more as an adjustment.
In the Bay Area, we still have demand thought right now there are many homes on the market in each county and some are sitting while some are selling within that two week window, with multiple offers. Each home and each client is unique. So if you’re thinking of buying or selling – reach out for a personal, free consultation. We love what we do and we’re happy to be of service.
If you’re considering a Real Estate move, contact The Caton Team for a free consultation. With over 40 years of combined Real Estate experience, we have the knowledge and know-how to guide you to your goal. Call us at 650.799.4333 or email us at info@TheCatonTeam.com.
Whether you are selling or buying – today or tomorrow – contact The Caton Team – we’re happy to help you achieve your Real Estate goals.
Effective. Efficient. Responsive. The Caton Team 🏡
Each market is unique and with over 40 years of combined Real Estate experience, The Caton Team is more than happy to be of service if and when you are considering a move. Contact us anytime during your journey, together we’ll help you achieve your Real Estate goals.
Got Questions? The Caton Team is here to help.
Call| Text | Sabrina 650.799.4333 |EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team TESTIMONIALS.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or need some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Hello Caton Team Friends, The stats are in for April 2025.
In San Mateo County, there are gains in the condo/townhome sector – even with the balcony repair rules. I suspect affordability is driving this market. Single-family homes took a slight dip – but I am not reading much into this. As we ease into the Spring Market, I expect the market will pick up.
In Santa Clara County, we see dips across the board. A slow start if you will. One cannot ignore the dips in the stock market and how that ties with long term goals. Often investments are used as down payments and when the market adjusts, plans change.
In the Bay Area, we still have more home buyers than homes for sale – so they will find that middle ground. I look forward to seeing where it goes and how we can help our clients achieve their goals.
If you’re considering a Real Estate move, contact The Caton Team for a free consultation. With over 40 years of combined Real Estate experience, we have the knowledge and know-how to guide you to your goal. Call us at 650.799.4333 or email us at info@TheCatonTeam.com.
Whether you are selling or buying – today or tomorrow – contact The Caton Team – we’re happy to help you achieve your Real Estate goals.
Effective. Efficient. Responsive. The Caton Team 🏡
Each market is unique and with over 40 years of combined Real Estate experience, The Caton Team is more than happy to be of service if and when you are considering a move. Contact us anytime during your journey, together we’ll help you achieve your Real Estate goals.
Got Questions? The Caton Team is here to help.
Call| Text | Sabrina 650.799.4333 |EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team TESTIMONIALS.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or need some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
The stats are in for March 2025. This Spring Market feels different. We see home prices dip and condo prices rise – though in real time (end of April) I see the opposite. There are some price reductions across the board but offer dates are set and we are seeing multiple offers and slight overbidding on well priced homes. Remember, the list price is a marketing tool and adjusting it does get new eyes on the property. So if you see a price reduction on a home you like – act – better yet – let me know what homes you like and these days, without an offer date – you may be able to offer without overbidding. Each home and client is a unique experience – so let the Caton Team be of service.
If you’re considering a real estate move, contact The Caton Team for a free consultation. With over 40 years of combined real estate experience, we have the knowledge and know how to guide you to your goal. Call us at 650.799.4333 or email us at info@TheCatonTeam.com.
Whether you are selling or buying – today or tomorrow – contact The Caton Team – we’re happy to help you achieve your Real Estate goals.
Effective. Efficient. Responsive. The Caton Team 🏡
Each market is unique and with over 40 years of combined Real Estate experience, The Caton Team is more than happy to be of service if and when you are considering a move. Contact us anytime during your journey, together we’ll help you achieve your Real Estate goals.
Got Questions? The Caton Team is here to help.
Call| Text | Sabrina 650.799.4333 |EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team TESTIMONIALS.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or need some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
I am often asked – what do you do for your clients? Well, this article about covers it. So here we go… 100 things a Buyer’s Agent and The Caton Team do for their buying clients…
Before Your Search Begins
Understand your needs and wants as a buyer (e.g., number of bedrooms, desired school district, commute time)
Discuss your budget and pre-qualification options (explain pre-qualification vs. pre-approval)
Educate you about the current real estate market (local trends, market conditions)
Explain the buying process (steps involved, timeline)
Provide a buyer’s agency agreement outlining their responsibilities, compensation, and fiduciary duty to represent your best interests
Discuss financing options (conventional loans, FHA loans, VA loans)
Help you get pre-approved for a mortgage (connect you with lenders, understand loan terms)
Explain the role of different parties involved (seller’s agent, escrow officer, title company)
Advise on homeowner’s insurance considerations (types of coverage, estimated costs)
Discuss potential tax implications of buying a home
During Your Search
Set up a personalized MLS search based on your criteria (location, price range, property type)
Recommend properties that meet your criteria and highlight key features
Schedule appointments to view properties and manage your showing itinerary
Provide virtual tours if available and conduct virtual consultations if needed
Research the neighborhoods you’re interested in (schools, amenities, crime rates)
Point out pros and cons of each property during showings
Offer honest and unbiased opinions based on your needs and market knowledge
Help you stay organized with property information (create spreadsheets, share notes)
Track new listings that hit the market and notify you of potential matches
Schedule follow-up appointments for properties you’d like to see again
Answer questions about open houses and how to best approach them
Explain the role of “coming soon” listings and pre-market opportunities
Advise on strategies for attending competitive open houses
Help you understand the concept of “pocket listings” (unlisted properties)
Offer guidance on making low-ball offers (weighing risks and benefits)
Find out the level of competition on the homes are you considering*
Discuss the importance of earnest money deposits*
Advise on timelines for submitting offers and response expectations
Help you prioritize properties based on your evolving needs and preferences
Making an Offer
Explain different offer strategies based on market conditions (fixed price, escalation clauses)
Help you determine a competitive offer price considering comps (comparable properties) and market analysis
Draft and submit a formal offer following standard real estate contract formats
Negotiate on your behalf with the seller’s agent to get the best possible terms
Present counteroffers strategically to improve your offer’s position
Recommend concessions you can request beyond price (closing costs, repairs, warranties)
Advise on closing costs and help you estimate associated fees
Ensure all contingencies are included in the offer to protect your interests (financing, inspections, appraisals)
Explain the concept of “due diligence” period and your rights during that time
Keep you informed of the negotiation process and provide timely updates
Under Contract
Schedule and coordinate the home inspection with a qualified inspector
Accompany you to the home inspection to ask questions and take notes
Review the home inspection report with you, explaining findings and potential repair needs – please note in the Bay Area we do this BEFORE you write an offer
Negotiate repairs with the seller based on the inspection report – if feasible
Help you understand the process of scheduling and attending additional inspections (e.g., radon, pest)
Facilitate communication between you and the lender to ensure smooth loan processing
Ensure you are on the same page as your lender and the offer time line*
Help you gather necessary documents for loan approval (tax returns, bank statements)
Schedule and attend the appraisal (if required by your lender)
Review the appraisal report and explain its impact on
Advise on potential challenges with loan approval and suggest solutions
Explain the role of private mortgage insurance (PMI) if applicable
Help you understand the escrow process and communicate with the escrow officer
Before Closing
Order title search to identify any ownership or lien issues
Review the title commitment and explain its implications
Advise on homeowner’s insurance options and help you get quotes
Schedule the final walk-through to ensure the property’s condition aligns with the contract
Ensure home is as agreed upon are completed before closing*
Review closing documents thoroughly and explain each section
Answer any questions you have about closing and prepare you for the process
After Closing
Provide recommendations for reputable movers based on your needs and budget
Help you connect with home warranty companies to explore coverage options
Offer recommendations for home improvement contractors for post-purchase renovations
Stay in touch and answer any questions you have after closing
Provide resources for navigating homeownership, including maintenance tips and homeowner associations (HOAs)
Additional Services
Provide resources for school information and district ratings
Help you understand local property taxes and potential exemptions
Advise on homeowner association (HOA) fees and explain HOA rules
Explain the benefits and drawbacks of different property types (single-family home, condo, townhouse)
Help you understand lead paint disclosures and potential remediation requirements
Assist with navigating historical property reports to understand the property’s background
Recommend resources for obtaining permits and inspections for renovations
Connect you with property management companies if you plan to rent out the property
Help you understand the process of obtaining homeowners’ insurance
Offer guidance on budgeting for ongoing homeowner expenses (maintenance, utilities)
Client Communication
Be available to answer your questions by phone, email, text, or preferred method
Communicate promptly and effectively, keeping you informed throughout the process
Advocate for your best interests during negotiations and throughout the transaction
Provide you with clear and concise explanations, avoiding technical jargon
Be patient and understanding, acknowledging the stress involved in buying a home
Market Knowledge
Stay up-to-date on current market trends (inventory levels, interest rates, price fluctuations)
Analyze local market data to identify buying opportunities
Provide insights into specific neighborhoods, highlighting pros, cons, and future development plans
Offer comps (comparable properties) for reference during your search
Help you understand seller motivations to inform your offer strategy
Technology
Utilize technology to streamline the buying process (electronic signatures, online portals)
Use digital tools for property searches with interactive features and filters
Offer electronic document signing for added convenience and efficiency
Provide online communication platforms for easy information exchange and updates
Use marketing tools to target potential properties that meet your criteria
Negotiation Skills
Negotiate effectively on your behalf to secure the best possible terms
Present your offer in the best light, highlighting your strengths as a buyer
Counteract seller’s arguments strategically to improve your offer’s position
Advocate for repairs without jeopardizing the deal by finding common ground
Help you achieve a win-win outcome that satisfies both parties
Maintain a high level of professionalism throughout your interactions
Dress appropriately for appointments and meetings, projecting a positive image
Be respectful of all parties involved (sellers, agents, inspectors)
Adhere to a strict code of ethics, ensuring fair and honest representation
Conduct business with integrity and transparency, building trust with your clients
There you have it – a short list of what The Caton Team does for their clients.
I read this article HERE. * Adjustments I made to article
Got Questions? The Caton Team is here to help.
Cell| Sabrina 650.799.4333 |Susan 650.796.0654 | EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team from our TESTIMONIALS.
Effective. Efficient. Responsive. The Caton Team 🏡
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Cell | Sabrina 650.799.4333 | Susan 650.796.0654 | EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Nearly one in three renters admit to delaying a home purchase because of misgivings about the mortgage process. Here’s how you can get them on the right page.
Americans are confused about mortgages and many other financial aspects of homeownership, according to a new survey of about 1,000 prospective buyers and homeowners conducted by JW Surety Bonds. Read the whole survey HERE.
One in three renters say their lack of knowledge about homeownership has caused them to delay a home purchase, while homeowners admit to making some costly mistakes in the homebuying process because of a low homeownership IQ.
Real estate professionals must play the role of an educator, helping to clear up their clients’ misunderstanding about a home purchase. “It’s clear that improved education and resources could help foster Americans’ homeownership success,” researchers note in the JW Surety Bonds survey. “As the housing market continues to change, so must our approach to homeownership literacy.”
The Gaps in Homebuying Knowledge
Aside from confusion about mortgages, home buyers also appear to misunderstand the added costs involved when buying a home, such as closing costs and property maintenance. The JW Surety Bonds survey uncovered the following consumer knowledge gaps about homeownership:
Unaware of key real estate terms. One in eight buyers surveyed could not accurately define what a “mortgage” is, and 43% were unsure of the meaning of “mortgage rate,” the survey found. That knowledge gap may be alarming, considering that 74% of buyers financed their home purchase with a mortgage in 2024. You can provide your clients with NAR’s Consumer Guide on mortgages and financing, as well as a customer handout on loan and lending terms to know.
Not budgeting for hidden homeownership expenses. More than a quarter of homeowners—27%—say they were caught off guard about unexpected fees during the homebuying process, according to JW Surety Bonds’ research. Real estate professionals can help their clients prepare for the added costs, such as property taxes, homeowners insurance, homeowners association fees (if applicable) and routine property maintenance. (Most financial advisers recommend saving 1% to 2% of the home’s purchase price annually.) What’s more, 40% of homeowners say they do not use an escrow account to pay their property taxes, which could expose them to large annual tax bills, the survey’s researchers caution. You can provide your clients with NAR’s Consumer Guides on homeowners insurance—including specific guidance on flood and fire coverage—and escrow and earnest money. Also, you can share a comprehensive overview of transactions involving homeowners associations.
Not paying attention to home affordability. Some home buyers may be at risk of overspending on their home purchase. It could lead to buyer’s remorse: One in nine homeowners say they regret buying their home due to unexpected costs they learned about only after closing. Further, one in nine homeowners say they spend more than 50% of their monthly income on housing costs—a percentage that most financial experts would consider severely “cost-burdened.” Another 36% of homeowners say they did not have an emergency fund to cover unexpected home repairs, leaving them vulnerable to further financial strain, the survey notes. You can share NAR’s Consumer Guide on preparing for homeownership and provide a customer handout with a worksheet to track your clients’ budgets.
Where Home Buyers Can Turn for Guidance
Some prospective home buyers are on the lookout for more answers and guidance on the homebuying process. NAR has many Consumer Guides covering various aspects of the process, from written buyer agreements to home inspections and appraisals, at facts.realtor. Here are other top sources consumers cite for gathering homeownership information, according to the JW Surety Bonds survey:
Friends or family: 64%
Articles or blogs: 49%
Real estate agents: 31%
YouTube: 29%
Financial advisers: 17%
Online courses: 14%
TikTok: 13%
How Real Estate Agents Can Improve Homebuying Education
Real estate professionals may be able to help improve their clients’ homeownership literacy while also expanding their outreach. Try this:
Host education seminars. Team with lenders or financial advisers to offer buyers education seminars that highlight the financial aspects of a home purchase, such as the types of loans available and getting pre-approved for a mortgage. Loans and grants for first-time home buyers may help your clients better afford homeownership.
Talk real estate on social media. Glennda Baker, an associate broker with Glennda Baker + Associates, Inc., in Atlanta, has amassed more than 870,000 followers on TikTok with her short-form real estate education videos. Her videos cover a range of topics, including homebuying mistakes, financing a home purchase and living under a homeowners association.
Customize your consumer handouts. Publish content on your blogs and newsletters and provide handouts about the various aspects of home buying. REALTOR® Magazine offers customizable client education and handouts that detail the steps involved in a home purchase, from financing to closing.
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team from our TESTIMONIALS.
Effective. Efficient. Responsive. The Caton Team 🏡 How can The Caton Team help You?
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 | EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
The stats are in for February 2025. The condo/town home market has taken a hit, with HOA dues and higher interest rates impacting a buyers financing options. However, we see gains in the single family home market. This gap in affordability has always been a concern of mine. However, if a buyer can afford a condo or town home, it is a wonderful stepping stone to gain equity over time and turn that equity into a downpayment for a single family home down the road. First time buyers and move up buyers tend to need about 7-10 years to see financial gain for this step. Although the buyer is now the owner and responsible for all aspects of ownership, the opportunity to earn equity makes it a sage investment for loan term wealth.
If you’re considering a real estate move, contact The Caton Team for a free consultation. With over 40 years of combined real estate experience, we have the knowledge and know how to guide you to your goal. Call us at 650.799.4333 or email us at info@TheCatonTeam.com.
Whether you are selling or buying – today or tomorrow – contact The Caton Team – we’re happy to help you achieve your Real Estate goals.
Effective. Efficient. Responsive. The Caton Team 🏡
Each market is unique and with over 40 years of combined Real Estate experience, The Caton Team is more than happy to be of service if and when you are considering a move. Contact us anytime during your journey, together we’ll help you achieve your Real Estate goals.
Got Questions? The Caton Team is here to help.
Call| Text | Sabrina 650.799.4333 |EMAIL | WEB| BLOG
We love what we do and would love to help you navigate your sale or purchase of Residential Real Estate. Please reach out for a personal consultation. Please enjoy our free resources below and get to know our team TESTIMONIALS.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral, or need some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – wouldn’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
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