Working with The Caton Team…

Or what I like to call it – The Caton Team Advantage…


I’m on hold at the moment.  Waiting to hear how many offers are coming in on my clients dream home.  Wondering if we offered enough.  Oh the joys of Real Estate in the Silicon Valley.

This isn’t the first time I’ve waited on hold, nor the last.  Though this is the first time I’ve waited long enough to start a blog post – so that tells you something.  Tenacity.  I’m not hanging up until I know.

You see, once I find out where we stand, I can call my clients and update our strategy.  Because it isn’t over until it’s over – and if we’re not the best offer – well gosh darn it – we will be.  Or try to be.

– I know Yoda – there is no try.  But I tell you – it doesn’t hurt to try.

When The Caton Team has the trust and confidence of our clients – we can do anything…

… As soon as the lovely agent concierge gives me the latest news.

I am so proud to say – that in 2017 – sellers left money on the table to work with The Caton Team buying clients.  That says something.  Furthermore, there were no side deals, no commission re-negotiations, nothing but a good clean offer and our Caton Team offer package.    Because The Caton Team knows what it takes – good old fashioned hard work.  Because when I say – sellers left money on the table – I mean – our buyers didn’t offer the most money for property in Silicon Valley – BUT – we had the best offer package and the hustle to ensure – we will close escrow.  That’s the name of the game.  You can offer all the money in the world and it doesn’t mean a thing if it doesn’t close escrow.

As my mother always told me.  Talk is cheap.  It’s all about the action.  Her words ring true today.

I’m still on hold…

I’ve been a Realtor for a lucky 15 years now, Susan for 20.  However in the past decade give or take, Real Estate has changed dramatically.  In fact, the past 5 years have been a revolution if you’ve been in the thick of it.  I was able to see how the internet – wait – mobile devices – single handedly changed everything.  It’s amazing.

By the looks of commercials, just a push of a button will summon someone to open the door and show a home.  That’s perfect – that’s grand!  I wish I could offer such amazing services, thing is – I’m probably across town showing homes and meeting inspectors for the pre-sale checklist – that I can’t drop everything to – well – literally just open a door.  So I wonder…

Do people still need Realtors?  Or is there an App for that?

In my humble opinion, the answer is YES, professional Realtors are still needed, relevant and imperative – especially in the Silicon Valley Real Estate Market.  As long as we are human, making one of the largest financial decisions in our lives, and for as many algorithms and apps with data we have – there are some things you cannot replicate.  Experience,  knowledge and the ability to navigate a contract in a market that moves so damn fast.

Not every Realtor is the same mind you.  I’m speaking on behalf of myself, Susan and a bountiful handful of awesome Realtors who get it.  We offer so much more than just opening a door.  There’s an app for that – what The Caton Team brings to the table is knowledge, experience, negotiations skills that turn our buyers into homeowners.

The Silicon Valley Real Estate Market is on par with New York now as one of the hottest Real Estate Markets in America and it also happens to be in our back yard.

Though this post was dedicated to our Buying clients in this hot market – Selling a home is just as challenging.  It’s not just putting a sign in the yard or a link on the net.  Alas – that’s a blog for another day.  Because….

…I’m off hold – so it’s back to work!

– Thanks for reading,



The Caton Team has 35 years of combined, local Silicon Valley Real Estate experience.  Both of us born and raised in San Carlos – The City of Good Living.  We know what it takes to become a homeowner in the Bay Area, we know what it takes to prepare your home for a successful sale in Silicon Valley.  If you’re interested in working with The Caton Team – please reach out at your convenience.   Desk (forwards to cell):   650-568-5522 | Email:


Got Questions – The Caton Team is here to help.

We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!

The Caton Team believes, in order to be successful in the San Fransisco Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the upmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.

A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.

Email Sabrina & Susan at:

Call us at: 650-568-5522 Office: 650-365-9200

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Think You Cannot Afford to Buy in the Bay Area – Think Again…

When the SF Chronicle published that in order to buy a home in the Silicon Valley a buyer needs to earn a minimum of $150,000 a year, the groan was heard across the Bay Area as 1st & 2nd time homebuyers cringed when they looked at their w-2’s.  Trust me – I know the feeling.  Born and raised in beautiful San Carlos I knew it was only a matter of time before our property values would tip $1,000,000.  Of course I was just 16 when I made this prediction and sadly no one listens to the young.

Now that I am a professional Realtor, going on 11 years in this competitive industry, people start to listen.  Finally!

Yes, in order to buy a 3 bedroom 2 bath home on a 5000 sqft lot in just about any town on the peninsula it is going to take a lot of pretty pennies.  But before the 1st and 2nd time homebuyers give up – lend me your ear for just a second.

As a 2nd time homebuyer myself.  (Just sold my 1st place last year), I’ve been saving my money like crazy – and it doesn’t seem to add up to much when homes in the area are selling for over their listed price with multiple offers.  Trust me, I feel the sadness so many buyers are feeling right now.  However there is hope!  We just need to change our goals.

So the Silicon Valley is getting very very pricey.  When clients think about buying their first place, they often think of buying the home they plan on living in for the next 10 years.  Which is a wise plan, but if you are not raking in the $150,000 income – don’t think you cannot buy.  Just think outside the box.

I recently sat down with my broker to chat about my plans to buy another property and the sentiment I’ve heard from prospective home buyers around the peninsula.  His advice – buy investment properties.  Maybe not in the immediate area, but down South or the East Bay where there are MANY well-priced opportunities to buy.  So you might not be planning to live in Antioch – but there are many people who are and buying an investment property gets your foot in the Real Estate door.  Yes, you will become a landlord with home responsibilities.  But then again, if you wanted to buy a home in the first place you are pretty much signing up for a lifetime of being your own landlord and caring for any property you purchase.  So the flip side here is – you are the landlord and you reap the benefit of INCOME on your investment property.

That income can be used to buy another property.  Once you become an investor, you can 10-31 exchange one investment for another, convert it to a primary residence (consult with your tax advisor for restrictions) or simply continue to pay the mortgage and keep collecting your income.

Don’t have enough money to invest by yourself?  Find other like-minded individuals with capital and form an investment group.  There are some restrictions so I do advise you consult a Realtor (I am always available)  and a Real Estate Attorney to draft an investment agreement.

The benefits of buying your first investment property are similar to buying your own home.  There are tax incentives and there are headaches.  But in the game of Real Estate – the only way you can advance is to become a player in the game.

What are your thoughts on investing in Real Estate or forming an Investment Group – I’d love to hear YOUR opinions!

I wrote this article – thanks for reading – Sabrina


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Thanks for reading – Sabrina


The Caton Team – Susan & Sabrina – A Family of Realtors

Sabrina BRE# 01413526 / Susan BRE #01238225 / Team BRE#70000218/ Office BRE# 01499008