Don’t forget to set your clocks back one hour on Sunday November 7, 2021 to Pacific Standard Time.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true. How can The Caton Team help you?
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654
The best part of being a Realtor – is working with my friends. Anthony and I go way back to our banker/college days. When the time came for his wife J’Risha and he to buy their first home, I was honored when they called me.
We had some quick thinking to do. We had a budget, the needs and want list, and a really good opportunity in a new development. The Caton Team had our work cut out for us. Thankfully we were well vested in the East Bay market having just found a wonderful townhome for our clients. Knowing what Anthony and J’Risha wanted and needed – we crunched the data and sent over the numbers. The trust we had over years of friendship, the knowledge we had working in the East Bay, and the fabulous news of what county our loan was in – it was clear – new homes – here we come!
Pandemic, builder shortages, deadlines, missed deadlines, appraisals, inspections, and re-inspection – finally, the day came where these two friends turned into California Home Owners.
CONGRATULATIONS Anthony & J’Risha
We love what we do! How Can the Caton Team Help You?
Turning Real Estate Goals into Reality
How can The Caton Team help You?
We truly enjoyed helping our clients sell their home – mid-pandemic. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true. How can The Caton Team help you?
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
It is an honor to help our clients buy a home. We’re grateful when they call us to assist with the sale. We were excited to aid our clients on their next adventure, after two years in Hayward they had the opportunity to work from home and live anywhere they wanted – they opted for a house with a pool so they could enjoy lock-down to the fullest.
When the time came to sell their Hayward home, they promptly moved and rented in the area they wanted to buy so they could monitor the market. With a vacant house, we arranged the staging with Staging By Us, set up amazing photos and 3D tour with The 3D Pros, and went LIVE!
Blessed with great market activity – we set an offer date after 9 days on the market and received 25 offers, selling $151,000 over list price – at $850,000 for a great 3 bedroom, 2 bath home.
Helping our clients achieve thier Real Estate goals is our dream job.
We love what we do! How Can the Caton Team Help You?
We truly enjoyed helping our clients sell their home – mid-pandemic. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Meeting Art and Elena was a true joy, trying to buy a home in Pacifica was not – as the market was moving fast and we could feel it. Together we did our homework and when the opportunity presented itself – it was clear – we found our way home. Thank you Art and Elena for your trust in buying your first home – Cheers to many happy years making a house a home.
“Sabrina and Susan were amazing partners in our first home buying experience. They were always available for questions we had and guided us through the unique experience of buying a house during a global pandemic. Fantastic experience overall and we would happily recommend to anyone in the Bay Area!”
– Art & Elena
Turning Real Estate Goals into Reality – Mid-Pandemic
We love what we do! How Can the Caton Team Help You?
We truly enjoyed helping our first time Buyers find a better suited space for thier lives – mid-pandemic. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
“Sabrina went above and beyond in helping us sell our home. Due to the pandemic, we were trapped across the country, and Sabrina helped us with virtually every aspect of prepping the home for sale before listing. She gave honest and excellent advice on what would be cost-effective to update prior to the sale. The home attracted a lot of attention, more than we anticipated, and we had showings every 30 minutes all day until our offer date was set. We were thrilled to sell our home way over our asking price, much higher than our expectations! We highly recommend The Caton Team!”
Katherine
THANK YOU Katherine – Your kind words mean the world to us; your trust even more. We truly enjoyed every facet of getting Palmer ready for market – I had the best time fielding calls from over 200 agents, reviewing 26 offers, and selling your home at a new personal best. We enjoyed helping you buy your first home and enjoyed selling your home – thank you! We wish you and yours all the best on your next adventure.
We love what we do and we love taking great care of our clients – how can The Caton Team help you?
Need Real Estate help? Contact The Caton Team for a consultation.
Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
One of our favorite tools in the toolbox when representing Buyers in one of the most competitive Real Estate markets in the Nation – was the Buyer Love Letter to the Seller – sharing all a Buyer could about why they love the home and want to call it their own. I know our sellers have always enjoyed reading those letters, and some didn’t. I’m sharing the article below from the National Association of Realtors on why the lover letter is being left behind.
What are your thoughts? We’d love to hear your opinion – comment below.
Buyer love letters are a tactic used by some buyers in an attempt to stand out to a seller, especially in hot markets with low inventory and bidding wars. Seemingly harmless, these letters actually raise fair housing concerns, and could open real estate professionals and their clients to fair housing violations. In this month’s Fair Housing Corner, learn how to protect yourself and your clients from the potential liability related to buyer love letters.
To entice a seller to choose their offer, buyers sometimes write “love letters” to describe the many reasons why the seller should “pick them.” While this may seem harmless, these letters can actually pose fair housing risks because they often contain personal information and reveal characteristics of the buyer, such as race, religion, or familial status, which could then be used, knowingly or through unconscious bias, as an unlawful basis for a seller’s decision to accept or reject an offer.
Consider where a potential buyer writes to the seller that they can picture their children running down the stairs on Christmas morning for years to come in the house. This statement not only reveals the potential buyer’s familial status, but also their religion, both of which are protected characteristics under fair housing laws. Using protected characteristics as a basis to accept or reject an offer, as opposed to price and terms, would violate the Fair Housing Act.
Before the next time you are faced with a buyer love letter, consider these best practices to protect yourselves and your clients from fair housing liability:
Educate your clients about the fair housing laws and the pitfalls of buyer love letters.
Inform your clients that you will not deliver buyer love letters, and advise others that no buyer love letters will be accepted as part of the MLS listing.
Remind your clients that their decision to accept or reject an offer should be based on objective criteria only.
If your client insists on drafting a buyer love letter, do not help your client draft or deliver it.
Avoid reading any love letter drafted or received by your client.
Document all offers received and the seller’s objective reason for accepting an offer.
We truly enjoy helping our clients sell their home. The Caton Team loves what we do and would love to help you – please enjoy our resources below. Get to know us at through our clients words.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true. How can The Caton Team help you?
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Realizing it’s time to buy a home is an exciting and scary moment. That’s why The Caton Team is here to guide our clients through the Bay Area Real Estate market.
Today’s topic – The Cost of Waiting – is something most buyers do not consider when first looking into Real Estate investing.
Buying the dream home is not a linear journey. Getting into the dream home is a stepping stone process of Real Estate investments. All in the name of equity.
Equity is earned over time and through updating a property. It’s the money ‘in’ your home. That future value minus the mortgage is the profit that turns into the downpayment for the next, bigger, and better Real Estate Investment.
Often buyers will consider waiting until they can afford the home they really want, instead of buying something smaller – here’s where things get real.
The Bay Area is one of the most expensive Real Estate in the country. Properties are selling in less than a week, significantly over list price, with multiple offers – repeatedly. This not only creates an appraisal lag but also a savings nightmare.
My point is – California Real Estate has appreciated since 1849. There are and will be ups and downs through the years, but overall its constant trajectory is up.
What does that mean if today you’re thinking about buying Bay Area Real Estate today?
Do it.
Invest in the best place within budget, in the best area possible – improve the property, and over time it will earn equity. Equity is the stuff dreams are made of.
Because trying to out-save the market is impracticable, the only way to do so is to own and earn equity.
With the most affordable market, Alameda County, seeing $300,000 in appreciation from January 2020 to March 2021 – it’s a tall order to expect anyone to save faster than the current market is appreciating. This means – if a buyer waits – they could wait themselves out of the market.
Here’s some food for thought; data for San Francisco, San Mateo, Santa Clara, and Alameda Counties.
Values are from January 2020 and March 2021.
San Francisco: $ 1,668,000 / $1,687,000 – Average appreciation of $19,000 – Peaking at $ 1,835,000 in June 2020. *(This average is skewed due to the diversity of the city. For more detailed information please reach out.)
San Mateo: $ 1,881,000 / $2,453,000 – Average appreciation of $572,000 – Peaking at $2,453,000 in March of 2021.
Santa Clara: $ 1,454,000 / $1,936,000 – Average appreciation of $482,000 – Peaking at $1,926,000 in March of 2021.
Alameda: $968,000 / $1.275,000 – Average appreciation of $ 307,000 – Peaking at $ 1,275,000 in March of 2021.
Real Estate wealth is made over time with sage wisdom. The Caton Team believes in the power of homeownership to create long-term security and wealth. Each client is unique and each opporunity different. If you’re considering a sale or purchase of Real Estate in the Bay Area – you need a full-time, professional Realtor to guide you. The Caton Team would love to interview for the job as your Realtor Team – please reach out at your convenience.
Call | Text 650.799.4333 Email | Info@TheCatonTeam.com | Testimonials
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true. How can The Caton Team help you?
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call| Text | Sabrina 650.799.4333 | Susan 650.796.0654 |EMAIL | WEB| BLOG
The Caton Team – Susan & Sabrina A Family of Realtors Effective. Efficient. Responsive. What can we do for you?
Don’t Forget to Spring Forward and set your clock one hour ahead for Dayight Savings Time on Sunday March 14 2021.
Home Maintenance Tasks for Spring
Unless you are in Arizona or Hawaii, it’s time to move the clocks forward one hour and gain a bit more daylight in the evening. The start of Daylight Saving time is also a great time to perform simple yet important home maintenance tasks and safety inspections.
Test your smoke alarm and carbon monoxide (CO) detector and replace batteries if needed. Replace smoke alarms every 10 years and CO detectors every 5 years.
Clean out your dryer venting to reduce the risk of dryer fires and help keep your dryer working at maximum efficiency.
Inspect your fire extinguisher to ensure it is fully charged and recharge or replace as needed.
Vacuum dust from your refrigerator coils to help keep it running efficiently. Condenser coils are either located at the back of your refrigerator or across the bottom, behind a grille.
Replace filters as needed – It’s important to inspect and replace the filters in your central heat and air unit often, but are you overlooking other filters? Other items that need regular maintenance include water filters (including refrigerator water and ice dispensers), front-loading washing machine drain pump filters, air humidifier/dehumidifiers, air purifies, vacuum, and HEPA filters. Check manufacturer instructions for suggested maintenance.
Flip your mattress to help it wear more evenly. If you have a pillow top mattress you can rotate it instead of flipping it.
Daylight Saving Tip
The downside of the transition to Daylight Saving time is that we lose an hour of sleep. To make the transition a little easier, make an extra effort to be well-rested the week before. Try going to bed and putting your children to bed 15 minutes earlier each night, starting several days before the change.
Got Real Estate Questions? The Caton Team is here to help.
We strive to be more than just Realtors – we are also your home resource. If you have any real estate questions, concerns, need a referral or some guidance – we are here for you. Contact us at your convenience – we are but a call, text or click away!
The Caton Team believes, in order to be successful in the San Fransisco | Peninsula | Bay Area | Silicon Valley Real Estate Market we have to think and act differently. We do this by positioning our clients in the strongest light, representing them with the utmost integrity, while strategically maneuvering through negotiations and contracts. Together we make dreams come true.
A mother and daughter-in-law team with over 35 years of combined, local Real Estate experience and knowledge – would’t you like The Caton Team to represent you? Let us know how we can be of service. Contact us any time.
Call | Text | Sabrina 650.799.4333 | Susan 650.796.0654
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